Get rid of "that" and power up your message ...

Raydal · 01-14-2009, 03:33 PM

Want a simple way to make your website content hard-hitting?

Just do a simple editing run and DELETE that word "that" where ever
it doesn't make the sentence lose its sense. You'll be surprised
how this little change can polish your message.

"That" tend to make your style seem more academic and wooden.
Less conversational.

I usually leave this for the editing phrase but will remove all
the "thats" in the final edit.

Try it!

-Ray Edwards

01-14-2009, 03:33 PM	#1
Raydal Marketing Strategist War Room Member Join Date: Jan 2003 Location: Punta Gorda, FL, USA. Posts: 3,248 Thanks: 150 Thanked 1,131 Times in 501 Posts Social Networking Contact Info	Get rid of "that" and power up your message ... Want a simple way to make your website content hard-hitting? Just do a simple editing run and DELETE that word "that" where ever it doesn't make the sentence lose its sense. You'll be surprised how this little change can polish your message. "That" tend to make your style seem more academic and wooden. Less conversational. I usually leave this for the editing phrase but will remove all the "thats" in the final edit. Try it! -Ray Edwards
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