6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

What Words or Phrases Do You Wish They Would Stop Using?

by Barbara Eyre
5 replies
While perusing through the WF sub-forums and other marketing related places on the web, I have noticed a trend of certain words and phrases that are starting to get on my nerves. This is just a personal thing. I know what annoys me may be just fine and dandy with others.

This may seem more of an OT thread, but the point of this thread is that it may shed some light on words and phrases that are just being over-used to death and perhaps are losing their "ummph" when it comes to marketing.

The number one word that is really getting on my nerves is "Killer".

Killer this, Killer that.

For me, "killer" just doesn't have that deep emotional pull like it once had.

So, what other words or phrases have you come across that either got on your nerves or has just lost that pull due to over-use and/or mis-use?
#phrases #stop #words
  • Profile picture of the author Kevin Flask
    High Barbara,

    Two that I have found that have, to me personally, very negative connotations are:

    steroids
    crack

    Used to convey effectiveness and results, something that is amped up artificially. The idea of glamorizing something illegal, harmful and potentially deadly, doesn't sit very well with me and I turn away from purchasing anything with that type of marketing.

    I wouldn't want my sons purchasing anything that sounds like that, nor would I sell anything to someone else's child.

    I like to practice marketing with integrity.

    Kevin
    {{ DiscussionBoard.errors[424663].message }}
    • Profile picture of the author Barbara Eyre
      Kevin,

      Thanks for responding.

      I agree with "crack" and "steriods" also. Once was fine and unique, but now many use the same type of advertising. Lost its effectiveness.
      Signature
      Phoenix Rising Web Services | Fibromyalgia Information
      {{ DiscussionBoard.errors[425784].message }}
      • Profile picture of the author MarQueteer
        Originally Posted by Barbara Eyre View Post

        Kevin,

        Thanks for responding.

        I agree with "crack" and "steriods" also. Once was fine and unique, but now many use the same type of advertising. Lost its effectiveness.
        Oh yeah, this "something on steroids" is certainly a hot candidate for the most overused term.
        {{ DiscussionBoard.errors[425863].message }}
  • Profile picture of the author Yogini
    Barbara,

    I personally find phrases like "urgent", "24 hours only", "Make 1000 a day", "to your success" annoying.

    Debbie
    Signature
    90 Quotes on Nature Pictures-Only $5
    Get Five Picture Quotes Free- Perfect for FB
    Free Kindle Marketing Tips And Books
    {{ DiscussionBoard.errors[425799].message }}
  • Profile picture of the author Bigsofty
    "You link is ready!"

    What, you cooked the 'kin thing?



    B.
    Signature

    This man is living his dream. Are you...?
    www.copywriter-ac.com

    {{ DiscussionBoard.errors[425852].message }}

Trending Topics