The Perfect Title For An Information Product?

2 replies
Hey folks...

So we all know the power that can be gained from creating your own information products, right? But what strategies, tips and ideas do you have for creating a great title for the product?

I love to use alliteration in my product titles wherever I can, for example "Fast Profits Formula" and "Web Traffic Whirlwind". Helps to make them more memorable.

What is YOUR process for naming a new product?

Marc
#information #perfect #product #title
  • Profile picture of the author Shaun OReilly
    Originally Posted by MilburnMarketing View Post

    What is YOUR process for naming a new product?
    1. Research

    Do thorough market research to find out what other
    titles are being used to sell similar products.

    2. Differentiate

    Find a unique angle that makes my product stand
    out as beneficially different from the rest.

    3. Test

    Register some domains and run some PPC ads to
    find out which title my market responds best to.

    Choose the winner.

    Dedicated to mutual success,

    Shaun
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  • Profile picture of the author tpw
    1. One that has not been used by another marketer.

    2. One that creates interest in the product.

    3. One that encourages people to hit the BUY button.
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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