Domain Names - Less Than $1
A GoDaddy commercial I hadn't seen before aired during that time. There were two young guys in cubicles dueling over first-last name domains. I'm not sure whether that particular message was effective or not, but it was the way they communicated the price that caught my attention.
Domain names for less than $1 a month.
I've seen that tactic in print a number of times, but don't recall ever seeing it on television.
Props to GoDaddy for that one.
John