Any Warriors get inspiration from Dragons Den

28 replies
I love this show, especially when one of the pitches is an online business.
Something I've noticed from this show is how much money they throw at online business and how much the dragons think is needed to make an online business succeed. I honestly think they have no idea when it comes to online businesses. Yes, of course, if you had very deep pockets you could easily spend massive amounts of money promoting an online business but as I'm sure most warriors know, its very possible to start an online business with next to nothing in terms of investment.

Take the last episode as an example, there was a pitch for a social consumer website called 'crowdity' and the dragons said this type of business would need tens of thousands in adwords to stand a small chance of success and it would drain cash like a funnel. While I have no opinion on the business model I just get the feeling the dragons seriously over estimate how much an online business can cost.

Of course, if your going to HIGH-END design agencies who charge upwards of 20k for a simple website then a website is always going to cost a lot of money but I honestly don't think this is the reality of the real internet. The internet that I surf everyday. Personally, I say good luck to the web design agencies who charge mega bucks because if they can get away with it then good on them but I honestly find it amazing that people are prepared to pay so much for a simple design.

Anyway, here is a quick link to a show that was on last night called:
Dragons Den - How to win in the den >>



#den #dragons #inspiration #warriors
  • Profile picture of the author Daniel Evans
    I love the show.

    I just watched the Irish version about 20 mins ago but that's not much cop.

    I do agree that the "Dragons" can be quite naive in the sense that they assume to know everything about everything because of their bank balance.

    It's all played up too much for the camera too, in a Simon Cowell style form of harsh critique. They are tearing up a person patronizing them and in the next instance they are shaking hands with smiles all round. That type of attitude doesn't work in the business and its no way for a person to conduct themselves. As Napolean Hill highlights, people need to work in harmony - this includes striking up initial agreements.

    With that said there isn't always attitude and some people do admitedly need waking up a little!
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  • Profile picture of the author colby65
    I was quite surprised by that statement too - I suppose they are looking for scalable ideas for return on investment but it's certainly possible to make a living online
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  • Profile picture of the author RySpencer
    Usually when I see the Dragons get an online business pitched to them they shoot it down. None of them are really into the online business, nor do they have it in their portfolios.

    I as well love the show. It makes me happy to see smart pitches win over the Dragons and the get the deal they want. It also upsets me though when I see a smart business idea get snagged up for cheap by the Dragons because the owners don't know how to negotiate properly.

    A little known fact. Any deals that are made on air usually don't end up being the end result. The papers get signed in the back with the lawyers and most deals end up getting changed, mostly in favor of the Dragons, and many deals actually fall through. They tend to be pretty greedy and play off the desperation of some people.
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  • Profile picture of the author Daniel Evans
    deleted - double posted.
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  • Profile picture of the author SamirRastogi
    We have a similar show in the US called the "Shark Tank". One of my favorite episodes was about a guy pitching custom energy bars called "Element bars". Look it up on youtube...the sales pitch is amazing and inspiring.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by sitehero View Post

    While I have no opinion on the business model I just get the feeling the dragons seriously over estimate how much an online business can cost.
    I don't disagree with you, but I think they'd be the first to acknowledge that and attribute it to the context within which they're making investment decisions. (Peter Jones and Theo Paphitis, even if not the others, you can be sure are well aware that mega-lucrative online businesses can be set up with virtually no start-up capital. And I wouldn't want the other three investing in my business anyway).

    Online businesses can be built up by substituting work for investment, but that isn't really the context within which they're being asked for finance.

    They're looking at situations in which they have to envisage fast and secure enough returns to make the return of their capital foreseeable/probable while leaving them with a shareholding in something with enough turnover to interest them. And they're effectively being asked to invest time/support (to varying degrees) as well as money.
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  • Profile picture of the author thekaver
    I love the dragons den! it gets your mind working overtime!

    I even watch the repeats when they on on "watch"
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  • Profile picture of the author onSubie
    Yes, I love Dragon's Den and you can learn a lot from that show.

    And they do know a lot about building online businesses. Robert Herjavic runs an online security firm. The new Dragon this year made his fortune by founding Lavalife.

    Most people here are building web sites, not online businesses. A big difference. Sites like Lavalife and facebook are built on custom platforms with serious software development on the back-end. They are not built on WordPress with a nifty theme....

    Here are the biggest things I have learned from seeing them come up repeatedly on the show:

    1. Know your market
    It is shocking how many people show up asking for 6 figures and don't know the size of their market or who their top competitors are.

    2. Know how much your business is worth
    I laugh (along with the Dragons) at people with $10,000 in revenue over 2 years asking $500,000 for 10% of the company.

    3. Don't become emotionally attached to your business
    Many people get excellent "shoot from the hip" advice from the Dragons and ignore it.

    Last season (I think) a couple came in a with a doll to teach very young children how to bathe. It is an ELECTRIC doll that you put IN THE WATER with your CHILD that lights up to show where to wash.

    The Dragons ALL said "bad idea", no mother is going to put an electric doll in water with their child. After spending over $50,000 on the prototype, the couple ignored the Dragons and in the post-presentation interview said "We still think it is a good idea and will keep going."

    4. Retail will kill you
    Many people come in with an idea or invention and they want to start marketing it retail. The Dragons usually say this is a bad idea and they should, instead, license their idea for royalties. Many of these people reject the Dragons' advice and go on looking for a way to sell their product themselves.

    They also have no idea how ruthless it gets for shelf-space in retail. You show one blip of being a threat and the "big boys" will buy your shelf space right out from under you.

    5. Expanding to the US is not the answer
    Many entrepreneurs with near failing businesses are looking for money to expand to the US market with no idea how difficult this will be with an unproven business.

    6. Without a patent it is useless
    If you have an idea that can be patented, you better already have the patent or you are screwed. If it isn't patentable, then someone bigger with more resources will do it for 1/10 the cost and you are dead in the water.

    7. You are not your market
    Many people think because they like the game they invented for their grandkids, it will automatically be liked by everyone in the world. This kind of stuff is discussed on WF all the time...

    Really entertaining and informative show.

    It gets exciting when there really is a "million dollar idea" on the floor and the Dragons start fighting over it.

    It is hilarious to watch some of the delusional people get ripped to shreds by the Dragons too.

    Mahlon
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  • Profile picture of the author Rick Britton
    I cant stand that Deborah Meadon she is just a money grabber (whenever she offers she at least doubles and sometimes quadruples the equity she wants) and always assumes she knows more about the pitchers business than they do. I would never accept an offer from her.

    I do watch the show but I dont really like it. A lot of the due dilligence should be done beforehand by the shows producers so the Dragons get a clear picture of what the business is worth - just having a spreadsheet or a document to hand out would do it
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  • Profile picture of the author onSubie
    Yeah, I think the producers often choose presenters who will be most "entertaining", but not necessarily have the best business idea.

    Like American Idol producers letting mentally ill people into the auditions so the judges can make fun of them. Kinda sick, IMHO.

    Mahlon
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  • Profile picture of the author PPC-Coach
    I applied one seaons for their online entries. I won too because I had a couple thousand people vote for my video, but they didn't take it because I didn't follow their rules. (I broke their voting system imho).

    I'll try again some other time.

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    • Profile picture of the author ExRat
      Hi,

      I used to watch it, but I grew out of it. I read Bannatyne's autobiography, I recommend that (Anyone Can Do it).

      It's television - it doesn't represent reality.

      There are only a small percentage of businesses who should require the services of those people - most of the people are on there because a) they are clueless b) they seek fame c) their business has failed

      They (dragons) are basically exploiting the vulnerable, but natural selection means that the vulnerable were probably never meant to succeed anyway.

      It's interesting talking to people who don't work online or in their own business but watch that program. They end up conditioned to believe that to start a business, one has to have a new idea, an invention, something different.

      I think it's a phase people go through - watching Dragon's Den. I prefer being in the phase that follows that one. I guess you could say the same for television in general - the 'after television' phase is so much nicer.

      I hope that doesn't sound snippy. I just want you all to get to the 'other side' as well, asap.
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      • Profile picture of the author Mr.Daydream
        Originally Posted by ExRat View Post

        Hi,

        I used to watch it, but I grew out of it. I read Bannatyne's autobiography, I recommend that (Anyone Can Do it).

        It's television - it doesn't represent reality.

        There are only a small percentage of businesses who should require the services of those people - most of the people are on there because a) they are clueless b) they seek fame c) their business has failed

        They (dragons) are basically exploiting the vulnerable, but natural selection means that the vulnerable were probably never meant to succeed anyway.

        It's interesting talking to people who don't work online or in their own business but watch that program. They end up conditioned to believe that to start a business, one has to have a new idea, an invention, something different.

        I think it's a phase people go through - watching Dragon's Den. I prefer being in the phase that follows that one. I guess you could say the same for television in general - the 'after television' phase is so much nicer.

        I hope that doesn't sound snippy. I just want you all to get to the 'other side' as well, asap.
        It's because you watched the UK version that you feel that way. Frankly, the UK version is a crap show. Watch some of the other ones like the American or Canadian one, and you will see the true brilliance of the show.
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        • Alexa's right.

          While it is certainly possible to bootstrap a website, it's actually a LOT more sensible to have a plan and throw a sizeable amount of money at it right away. You either fail quickly or succeed wildly. If you fail quickly, you move on to something else, which will hopefully do better.

          I can't even count how many people I know whose businesses are perpetually struggling because they're not being infused with cash. It's almost like you can see the business gasping for air. The business never gets a chance to die with dignity, even though it's a loser.

          The biggest names in tech all have losing businesses on their resume. Steve Jobs had NeXT. Nolan Bushnell (Atari, Chuck E. Cheese), has had a series of failures. It doesn't stop him from trying something else.

          fLufF
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  • Profile picture of the author Mr.Daydream
    absolutely brilliant show. The Canadian and the American (Shark's Tank) are the best one's, and the Irish one is pretty good too if you look at the latest season. The British version is pretty crap though, and the investors on that show are some of the lamest show hosts you could choose.
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  • Profile picture of the author Michael Franklin
    Some of the most educational episodes are the ones where they do a follow-up on past businesses that have pitched and failed. You learn so much about how the owner/owners of these ventures try different approaches and end up finding success.

    Great real-life lessons about preserverance...and creativity!
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  • Profile picture of the author jbsmith
    Great show - both Dragon's Den and Shark Tank...you just have to look beyond the Entertainment to the real lessons, each show I learn (or remember) some key principle.

    One of the biggest lessons Kevin O'Leary pushes over and over is the scaling advantage of licensing deals with bigger players - even though you may get a small cut, a small cut of something massive is much larger than a big cut of something small.

    Still, most entrepreneurs can't do those type of deals. Interesting.

    I've used this lately in the information product space where I have started licensing my content (very carefully) for very defined and specific use (not PLR) - the result are some pretty large deals...still learning the full potential.

    Jeff
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    • Profile picture of the author Wixkaz
      I really enjoy watching the Dragon's Den. Some of the stories behind the products are quite inspiring.
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  • Profile picture of the author calculon
    I tune in from time to time to both Dragon's Den and Shark Tank. I often wonder how much of the show is scripted and even if some of the pitches are staged for deliberate easy target put-down laughs, like the first rounds in American Idol sort of. That's how dumb some of the ideas seem to me.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by calculon View Post

      I tune in from time to time to both Dragon's Den and Shark Tank. I often wonder how much of the show is scripted and even if some of the pitches are staged for deliberate easy target put-down laughs, like the first rounds in American Idol sort of. That's how dumb some of the ideas seem to me.
      Nah, they couldn't hire writers creative enough to come up with some of this stuff. I don't think they have to script it. They simply have to be selective in who they let on the air - much like the producers of American Idol.

      That said, I get a kick out these threads claiming that people who have created and sold multi-billion dollar companies are clueless next to the ebook wizards around here.

      They talk in millions while some around here consider a few hundred a month to be "killing it." Businesses which throw off a few thousand a month are patted on the head and sent on their way, while many here would be boasting about how they're "making bank."
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      • What I particularly enjoy are the ones in this forum who start blogs imaginatively titled "My IM Journey."

        Google it some time. There are hundreds of these things. I suppose they call it "My IM Journey" because "I don't know how to make money but buy my ebooks anyway" is too long.

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  • Profile picture of the author Irwin Dominguez
    I never watched Dragon's Den, but I know about the show - I watch Shark Tank (a very similar show in the US) and love it!

    These type of shows inspire me sooooooooooooooooo much!!!
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  • Profile picture of the author Woodward82
    I checked up a little on this show. Is this the same as 'Shark Tank' I just watched about 6 episodes of it yesterday. I think im going to watch a couple episodes.

    Anyway, when someone with deep pockets are investing in something such as an internet business have to remember they already have money. There not looking for the 5k 10k a month or even 20k a month. They are looking for a return on their investment x100 so to take an online business to the 'scale' that they are looking for would seem to cost a lot of money. They want branding authority and probably so much more rich people are greedy

    edit: Just read the post above me . Guess it is the same as shark tank
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  • Profile picture of the author WillR
    I. LOVE. THIS. SHOW.

    My favorite version is the UK one.
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    • Profile picture of the author Mr.Daydream
      Originally Posted by WillR View Post

      I. LOVE. THIS. SHOW.

      My favorite version is the UK one.
      You haven't seen the other versions yet.
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  • Profile picture of the author ExpertSEOServices
    I also love this show!!! But never thought about finding niches from it. Good idea will bear this in mind for the future as could be potential goldmines if the products take off
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    • Profile picture of the author JohnMcCabe
      Originally Posted by ExpertSEOServices View Post

      I also love this show!!! But never thought about finding niches from it. Good idea will bear this in mind for the future as could be potential goldmines if the products take off
      This is exactly why so many business ideas get shot down by the dragons/sharks.

      Unless there is a patent protecting an idea, there's nothing stopping someone else from saying, "hey, that's a neat idea" and coming out with a bigger version quicker.

      I've seen the various investors get really excited over some online businesses. The common traits seem to be scalability coupled with a unique idea or process which can be protected.
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