Outstanding Reviews Will Absolutely Make You Money

26 replies
I just finished reading an outstanding review by Warrior Mary Greene. And frankly it made me hit the buy button.

Why was Mary's review so effective?

1. It was straight forward and to the point.

2. It highlighted the advantages (Benefits) of the product she was
actually using.

3. She obviously spoke from her brain and heart. (Reflected her
honest belief in what the software did.)

4. Pointed out the potential of a possible problem, if the product
was not used appropriately.

5. Used questions (hot buttons) to build to a crescendo of emotion.

6. Most Importantly She Obviously Had Used The Software and
conveyed that fact through out her review.


Now! How do I know an outstanding review will make you money?

Because I just dropped right at $50.00 because of the review and
did so gladly.

In other words if you write your review from the potential customers
view point, you will make money.

Ken Leatherman

The Old Geezer

P.S. I'm not promoting Mary, I'm just doing a good short review of a outstanding review.
#absolutely #make #money #outstanding #reviews
  • Profile picture of the author vok
    I totally agree. I think some people lose touch with the human element of IM, people forget that there's real people behind every click, comment and purchase etc. They just presume they will 'get' it, they'll figure it all out themselves, and they'll just ultimately buy which is not the case.

    I think everybody can learn from this, and I'll be bookmarking this for future reference when I write sales copy. It's so simple it's genius!
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  • Profile picture of the author Steve McBride
    Yeah good reviews have swayed me here and there. Usually you can tell if they are genuine. Products with good reviews are usually the ones that I don't have any regret after buying.
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  • Profile picture of the author World Marketing
    Good post...I know before I buy a product I always look for that review of someone who actually tried the software first...This is so important to IM because it builds trust with the customer...Being honest and helpful are two keys to success in IM...I appreciate this post and wish more people wrote honest reviews!
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  • Profile picture of the author Charlotte Jay
    I agree with you on this. I love reading honest reviews that shine light on the pros and cons, benefits and what things actually do. I may have to go in search of the review myself
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  • Profile picture of the author jackwebson
    Looking at the reviews of a certain product is a smart thing to do before subscribing or buying a service online.

    It is where we can be confident enough to try a new service that we want. No fuss! Just good and honest business.
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  • Profile picture of the author Michael Oksa
    Good points, Ken. I think the idea of actually USING a product before reviewing it is quite novel; I hope it catches on.

    All the best,
    Michael
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    "Ich bin en fuego!"
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  • Profile picture of the author cashcow
    Yep, I absolutely agree! I think most people can spot a "fake" review that was written by someone who didn't really use the product which makes the real ones that much more effective.

    Lee
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  • Profile picture of the author BloggingPro
    Testimonials is what makes the ecommerce world go 'round! I have purchased many-a-product because of the reviews/testimonials both here and other places. I said it in another post of mine, anyone can great a good product--but a product doesn't become GREAT without testimonials!
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  • Profile picture of the author JaySaldivar
    Thanks for sharing. Sure, most people would buy more easily if they see that other people like them are having great satisfaction with your product. And knowing this we should always try to get reviews from our customers to get more sales.
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  • Profile picture of the author Robert Michael
    "If you write your review from the potential customers point of view"

    What??

    Who the hell writes their own BUYER REVIEW??

    That is extremely shady stuff. Every single review that I have gotten is from a REAL person who REALLY bought from me. I would never, not in a million years, have the nerve to fake a review.

    That is seriously messed up. If people wanted to hear YOUR opinion on it, they wouldn't need to see a review. And if they knew that the review was actually YOU on a different name, man.. that is really just shady stuff.

    I can't believe that. Maybe it's just because I prefer to be honest and up-front with my buyers.. Maybe it's because other people don't care and they would rather have 100 "perfect" fake reviews than a possible bad review from a real buyer.

    All I know, is that when I ask my buyers to leave me a review, my EXACT words are:

    "It doesn't have to be a great review, it can be a horrible review if that is what you truly thought about my service. Just as long as it's 100% honest."

    And I haven't had a single person leave a bad review.. So I don't see why people would need to FAKE reviews?!!!

    This really just baffles me.
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    • Profile picture of the author Michael Oksa
      Originally Posted by Whos That Guru View Post

      "If you write your review from the potential customers point of view"

      What??

      Who the hell writes their own BUYER REVIEW??

      That is extremely shady stuff. Every single review that I have gotten is from a REAL person who REALLY bought from me. I would never, not in a million years, have the nerve to fake a review.

      That is seriously messed up. If people wanted to hear YOUR opinion on it, they wouldn't need to see a review. And if they knew that the review was actually YOU on a different name, man.. that is really just shady stuff.

      I can't believe that. Maybe it's just because I prefer to be honest and up-front with my buyers.. Maybe it's because other people don't care and they would rather have 100 "perfect" fake reviews than a possible bad review from a real buyer.

      All I know, is that when I ask my buyers to leave me a review, my EXACT words are:

      "It doesn't have to be a great review, it can be a horrible review if that is what you truly thought about my service. Just as long as it's 100% honest."

      And I haven't had a single person leave a bad review.. So I don't see why people would need to FAKE reviews?!!!

      This really just baffles me.
      Easy there, tiger! You're confusing a "review" with a "testimonial". There's nothing shady here at all. In fact, it's anti-shady.

      EDIT (for the sake of clarification):

      When Ken is talking about a review he is talking about a completely unsolicited, in-depth opinion on something. The owner of the product doesn't ask for this type of a review. A buyer writes one up (usually) and then may (or may not) share an affiliate link to that product. However, some people will just make up a positive review with ever having looked at the product, and they do this for the SOLE purpose of getting people to click on their affiliate link.

      Ken is saying you can make sales by posting HONEST reviews AFTER actually putting a product through its paces.

      The type of "review" you're talking about is really a request for a testimonial. People aren't usually writing an in-depth review. Also, I'm guessing you wouldn't publish the really bad ones on your sales page.

      A real review, to which Ken refers, is meant to be published on the reviewer's site, and the product owner may never even know that the review has been written.

      All the best,
      Michael
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    • Profile picture of the author CDarklock
      Originally Posted by Whos That Guru View Post

      Who the hell writes their own BUYER REVIEW??
      Um... the buyer.

      See, a lot of the people here do not make their own products, and do not want to.

      Instead, they promote products that have affiliate programs.

      A common way to do this is with a review.

      And the only way to write an honest review is to buy the product and use it first.

      And then, when you write your buyer review (because you're a legitimate buyer), write it in a way that connects to your potential customer.

      A lot of reviewers talk about stuff that the potential customer doesn't really give a crap about. Don't do that. Write about what matters to the customer. Write about whether it does what it says it will do, not whether you like the colour scheme or how the buttons are laid out.
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  • Profile picture of the author Robert Michael
    Noo I wasn't directing my post at the OP, or anybody else.

    I was just meaning in general, not directed at anyone.

    I know I quoted part of his post, but that was just so everyone knew what I topic I was replying to.

    Also, how is a review different from a testimonial? I thought they were the same thing..?

    They pretty much are the same thing if you ask me.. lol
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    • Profile picture of the author Michael Oksa
      Originally Posted by Whos That Guru View Post

      Noo I wasn't directing my post at the OP, or anybody else.
      Then why post here? Obviously you commented here because of what you believe was said.

      I know I quoted part of his post, but that was just so everyone knew what I topic I was replying to.
      So you were directing it at somebody.

      Also, how is a review different from a testimonial? I thought they were the same thing..?

      They pretty much are the same thing if you ask me.. lol
      See my edit to my last post above for an explanation. A testimonial COULD be a review, but not always. A review COULD end up being a testimonial, but not always. There can be some overlap, but each one is written with a different purpose, and they also have a different voice.

      It's okay to say you misunderstood, it happens to all of us.

      All the best,
      Michael
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  • Profile picture of the author Bruce NewMedia
    Excellent point Ken!....It's actually gotten rather hard to find honest, detailed reviews of products in some categories. The whole 'review process' has gotten so corrupted it's not a very reliable way to do product research in most cases.

    But you're right, a great review, based on a user's experience, is worth gold....and will cause sales.
    _____
    Bruce
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  • Profile picture of the author Robert Michael
    Ohhh.

    Thank you for understanding, I realize I probably could have used a better choice of words. lol

    And your edited post does help, I suppose I see what you guys mean about there being a difference now. That clears things up a little bit.

    I must have read it wrong or something, I thought he was saying to "write your own buyer review, but from someone elses point of view" to make it more believable.

    Either way, thanks for the explanation and for being patient with me. I'm by no means a "guru" I just thought this was a hilarious username. lol
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    • Profile picture of the author Michael Oksa
      Originally Posted by Whos That Guru View Post

      Ohhh.

      Thank you for understanding, I realize I probably could have used a better choice of words. lol

      And your edited post does help, I suppose I see what you guys mean about there being a difference now. That clears things up a little bit.

      I must have read it wrong or something, I thought he was saying to "write your own buyer review, but from someone elses point of view" to make it more believable.

      Either way, thanks for the explanation and for being patient with me. I'm by no means a "guru" I just thought this was a hilarious username. lol
      No worries. I believe Ken's point was that when writing an actual review it's a good idea to think about it from a potential customer's point of view. What do they want to know, and what do they need to know? You can only answer those questions if you actually have tried the product personally.

      All the best,
      Michael
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  • Profile picture of the author Ken Leatherman
    Who the hell writes their own BUYER REVIEW??

    That is extremely shady stuff. Every single review that I have gotten is from a REAL person who REALLY bought from me. I would never, not in a million years, have the nerve to fake a review.
    Man oh Man! When I saw that, my first thought was "what in the heck is this dude smoking." Fortunately for him, I have just woken from my 2nd nap since 8 o'clock this morning and read on through the thread. Otherwise, I was all set to drop ship a loaded steel container of my used "Depends" for him to clean his eyeballs and use for brain food prior to reading my post.

    But then I finished what Michael said directly above and what the 'Whos That Guru" said himself and I killed the container of the used "Depends" (not Michael - the other guy) to him and decided he didn't need that much "brain food".

    Michael said: No worries. I believe Ken's point was that when writing an actual review it's a good idea to think about it from a potential customer's point of view. What do they want to know, and what do they need to know? You can only answer those questions if you actually have tried the product personally.
    Thanks Michael, you hit the nail on the head with your clarification of the point I was trying to make.

    Ken
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  • Profile picture of the author netdev
    A review has to speak to the buyer for sure, make things for the buyer easier. I hate reviews that are just tossed together and are quick and don't give you anything that shows you what you are getting.
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  • Profile picture of the author Robert Michael
    Yeah, at first I thought the post meant to "fake" reviews to get people to trust you and buy whatever you are selling, but I get what he means now.

    lol sorry for the mixup
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    • Profile picture of the author Mary Greene
      Thanks for the shoutout, Ken.

      So far, I have NOT become a Warrior Plus WSO affiliate because my niche doesn't focus on internet marketing or PLR services. I'm NOT doing these WSO reviews of products and marketers I admire for any immediate financial payoff.

      CRAZY, right?

      Not really. I'm building what I consider a more important foundation than immediate money: Trust and Reputation. Does that sound idealistic? Well, I learned that lesson from two multi-millionaires who probably make more money than our most successful Warriors' combined incomes.

      Maybe someday I'll become an WSO affiliate, but for now I want to promote people with high quality WSOs and products that are really worth buying. We all need to know what systems, tactics, and software really work and what marketers support their customers. Someday, when I'm looking for JV partners, I hope Warriors will remember my contributions.

      I've had an addiction to truth-telling and enthusiasm for high quality since childhood. Yeah, I was the kid who stopped in the middle of a piano recital and said, "Oops! I made a mistake. Let me play that part over!" while my parents sunk lower in their seats.

      Anyway, even when I get free reviewer copies, I ultimately buy nearly all of the products I review. I want relationships based on something more than predictable profits or expected services. I'm looking for the smart publishers/programmers, great products, and ongoing support and dedication to all customers, not just paid partners. They're my future partners. Glitches are more the norm than exception with WSOs or product launches, but the best Warrior product providers here ultimately deliver no matter what.

      I believe due diligence is key to success for everybody here: buyers, JV partners, and WSO product providers. Otherwise, hopes and hard work can disappear in a flash.

      My due diligence lesson came from seeing a smart, hardworking marketing buddy go down in flames here. I started an email exchange with her after giving her advice about her first WSO product. Her skills, product support, and personality helped her build a good reputation fast after her initial WSOs. Then, my friend shared her exciting new "opportunity" with me. She became the WSO affiliate/JV partner of her new multi-millionaire "mentor," who was going to show her how real money is made. He wanted her to do some tedious manual article spinning and run his WSOs because he didn't have time. She ran one WSO with great success and then offered his expensive services as a follow-up WSO. Impressed by her reputation and the mysterious millionaire she represented, Warriors turned out in droves to buy the follow-up WSO.

      But Mr. Millionaire Con Artist never delivered ANYTHING and left my friend looking like a scam artist, holding off a horde of angry buyers. I even had one buyer PMing me because I'd left good reviews for her initial products. Within a week, her hard-won success was over. I was in frequent contact with her at that point because she was absolutely horrified by her inability to make things right. Of course, Mr. Con Artist wouldn't respond to her at all. Exhausted and humiliated, she dropped off the Warrior Forum and disappeared. I KNOW the WSO investment came from her own pocket, and she never made a cent. I was so grateful that my gut reaction told me to keep away from this guy when I considered joining the "partnership."

      I've come to suspect bad reviews as much as over-the-top reviews with no details. Two Warriors who cheated me turned up later on the WSO forum to heckle and nitpick other WSO marketers. Geez, it takes all my willpower not to call them out with specific details, but remember what Mom said about "If you can't say something nice, say nothing at all." It's not just a cliche.

      DON'T PM me asking for the con artists names. Yes, they're still active Warriors, but my revenge is watching their success deflate along with their underground reputation.

      Karma is real.
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      Cheers,
      Mary Greene

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  • Profile picture of the author Alex Kage
    Well, even if the review is paid it is still a review. Usually if you want to be a little moral you will pay the review by giving people a free copy of your product.
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  • Profile picture of the author Robert Michael
    Yeah we cleared this up already.. If you scroll up 3 posts, you will see it was a misunderstanding.

    I originally thought he was saying to write fake reviews from different names to get people to trust him and buy the product. This is not what he meant though, I just misunderstood his post.
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    • Profile picture of the author Yogini
      I think a related point is that if someone writes a genuine in-depth post, even if it isn't a review, I will think about buying something that they recommend or sell in the future and remember who they are. When someone takes the time to analyze something and show pros and cons as well as having a giving spirit, I also will read their other posts.

      Debbie
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      • Profile picture of the author Ken Leatherman
        Originally Posted by Yogini View Post

        I think a related point is that if someone writes a genuine in-depth post, even if it isn't a review, I will think about buying something that they recommend or sell in the future and remember who they are. When someone takes the time to analyze something and show pros and cons as well as having a giving spirit, I also will read their other posts.

        Debbie
        Debbie you bring out another point about writing reviews.

        The long term effects on your own business, may be closely related to how you write reviews. 2 or 3 "money grubbing reviews" will destroy your own personal reputation with your clients. Especially if the "money grubbing review" is for a lousy product.

        And as pointed out several times in the above post, good solid reviews will build your reputation among your peers and business associates.

        Ken
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