around the .20 to .30% mark so I decided
to try something.
Having used Ezine Articles, and knowing
how particular they are, (and quite rightly
so IMHO), I decided to use their Editorial
Guidelines and apply them to my next
Okay, I didn't follow ALL the EA rules such
as article length and so forth.
But I realised that all of my emails were
self promotional, so I figured that was
the main problem.
There was absolutely no mention of my
product anywhere in the main body of my
latest mailing, I just wrote an original article,
related to my niche, that I thought my
subscribers would genuinely find useful.
A simple signature link was all I used
at the end.
What I plan to do now is probably write
more newsletters, but have the bulk
of them follow these simple rules, and
occasionally send a promotional newsletter
to generate sales if I feel it necessary.
This is a pattern I've noticed with the
newsletters that I receive and have
the highest regard for.
Should have twigged this earlier, I
suppose, but there you go.