The Truth About Running A Successful WSO

Almost everyday I read about how you can make a fortune running WSO's. Is it ready possible? The short answer is yes. The problem arises when newbies think that all they need to do is create a product, write a sales page, pay the WSO fee and watch the money roll in.

Unfortunately it doesn't work this way. I'm subscribed to many, many lists. Whenever I see a really popular WSO that has loads of sales I usually get a minimum of five or six emails about it.

Why? Because these marketers are using the WSO affiliate program right? Not entirely. How many marketers do you think will go into the affiliate area and choose to promote an unproven WSO with very few sales from a warrior they've never heard of? Not many.

There is no secret sauce to running a successful WSO. Most of it is common sense, all you need is a

Great product
Great sales letter
Great price and
TRAFFIC!!!!

The way these successful WSO marketers are making money is through...

1. Their own list - this gives them good stats to attract affiliates to promote their offer.

2. Joint venture partners who promote their stuff, usually because they have a bonus on the thankyou page that you need to signup to their list for to receive, this also increases their stats and attracts more affiliates

3. To a lesser degree, any other traffic generation methods at their disposal.

If you run a WSO without a list, without joint venture partners and without any other profitable traffic generation methods at your disposal the chances of hitting a home run are extremely slim.

On the plus side you'll most likely break even and make a very small profit, and if you're list building you'll put some more people on your list so the next time you run a WSO you'll have a slightly larger list to promote to which will potentially increase your sales.

Rinse and repeat this and over time you'll make more and more profit.
The point I'm trying to make is this, running a WSO is an excellent way to generate a good income, but don't think you can just throw up a WSO and make a tonne of money. It just doesn't work that way. It takes time and investment.