Forget Talent! The Question is "Can You Cackle?"

by Raydal
5 replies
Life is not fair.

As a business owner I'm sure you know of inferior products and
services that do a lot better than yours. You gripe and sigh and
wonder how can people buy those lower quality products while
yours rot on the shelf?

It's all about marketing.

I always wonder about the miracle that takes place in the life of
the winners of the American Idol show. Possessing all that talent
how could these winning contestant remain hidden for so long?

The answer again is lack of marketing.

Once they enter the competition millions of people suddenly
become aware of them and the rest is history.

There are so many business owners who think a great, or even
superior, product will guarantee their success in the marketplace.
But if life were only that simply. If people don't know that your
product exists, you'll remain undiscovered like an American Idol
winner before entering the show.

This reminds me of the poem:

'The codfish lays ten thousand eggs,

The homely hen lays one.

The codfish never cackles

To tell you what she's done-

And so we scorn the codfish

While the humble hen we prize.

It only goes to show you

That is pays to advertise!

- Anonymous

Products don't sell themselves and talent isn't worth squat if
people don't know how good you are. There are no 'entitlement
tickets' that you can use to enter the halls of business success.

And in this attention age where you are competing with millions
of other business owners for consumer attention, modesty is no
virtue.

I've seen many marketers who have separated themselves from the
crowd by just being 'wacky', crazy and a little off the edge. Are
these marketers really out of their minds? No. They are cackling!

About six years ago when I started marketing my copywriting
services online, the number of other copywriters advertising in
Google could be counted on my fingers. It was easy way back then
to get a top 10 position in Google's natural search results
without even trying.

Today the tables have turned. You have to be intentional to get
those high rankings because your competition is trying to bury
you alive.

Nobody cares that you are better. You may lay a thousand eggs
compared to your competition but the question is, 'Can you cackle
as loud?' Are you advertising in the places you should with the
consistency you should? Are you striking those Joint Ventures you
need to stay competitive? How about your social marketing? What
are you doing to get the word out?

It's hardly likely that you'll get a show like American Idol to
give you instant publicity, so you have to break through the
barriers for yourself and the internet provides unique
opportunities to this. Just one popular video on YouTube can
skyrocket your business into the record books.

I've learned in my short life that success in any area has more
to do with hard work than inspiration; more with effort than
talent.

So how is your cackling?

-Ray Edwards
#can you cackle #forget #question #talent
  • Profile picture of the author Writing Pete
    You're so right, Raydal. I've purchased WSOs with a ton of excellent feedback only to find out that it was crap, and discovered that many of the "less sexy" WSOs actually did the most for my business.

    No matter how good you are, you can't really become successful without putting a good amount of effort into whatever it is that you're selling.
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    • Profile picture of the author Raydal
      Originally Posted by Writing Pete View Post

      You're so right, Raydal. I've purchased WSOs with a ton of excellent feedback only to find out that it was crap, and discovered that many of the "less sexy" WSOs actually did the most for my business.

      No matter how good you are, you can't really become successful without putting a good amount of effort into whatever it is that you're selling.
      It's a marketers dream to find a great product that lacks exposure and
      then benefit from this. Most people who are good at producing are
      seldom as great at telling.

      Great products need great publicists.

      -Ray Edwards
      Signature
      The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author valerieSONORA
    I can cackle just fine, thanks ha ha cackle, cackle ha ha
    Signature

    siggy taking a break...

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  • Profile picture of the author jrsencio
    Hahaha I know how you feel...

    Is marketing about selling a good product.. selling the perception of a good product.. OR reinforcing a prospects belief that the product you sell is a good product.

    I was in advertising for 15 years and fortunately for me I always believed in what I was selling, I sold only good products because good products actually sold themselves and you just needed to get their good points out.

    Imagine the disappointments I have had in internet marketing when I bought a lot of products that sold well because of well written sales pages, which however just did not deliver.

    It's annoying... but that should not get us down, we just got to try harder and look for a better way to promote our stuff... cackle out loud or cackle out a different way.
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    • Profile picture of the author Raydal
      Originally Posted by jrsencio View Post

      Hahaha I know how you feel...


      I was in advertising for 15 years and fortunately for me I always believed in what I was selling, I sold only good products because good products actually sold themselves and you just needed to get their good points out.
      Interesting! Dan Kennedy speaks of a telemarketing company that will use
      only people who love the product or had some interest in that product
      they were taking orders for. So only people who loved golf will be allowed
      to sell golf products.

      As a copywriter I would also only choose to write for products that I believe
      would give the customer value. You really can't invent benefits for customers
      that don't exist and it's much easier to write copy for a strong product.

      So for sure, only cackle after you've laid a golden egg!

      -Ray Edwards
      Signature
      The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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