Namecheap's Marketing Strategy

by J. Barry Mandel

Posted: 15 years ago 15 replies

INTERNET MARKETING

I thought this was interesting to see:
Namecheap.com - Cheap domain name registration, renewal and transfers - Free SSL Certificates - Web Hosting - Free URL Forwarding, e-mail forwarding and DNS services are included with our cheap domain names registration service

Take a look at the "header" area where they have the Facebook and Twitter icons so people can become friends or to have people follow them on Twitter.

I was wondering what my fellow Warriors felt about this...

So would you add this to YOUR header?

#marketing #namecheap #strategy

KathyK 15 years ago

Not if I were a domain seller. Twitter? Facebook? No. No. No.

LinkedIn maybe. But not Twitter. NOT Facebook. Ick. Not professional.
- Thanks
- 1 reply
Signature

Cheers,
Kathy
{{ DiscussionBoard.errors[427692].message }}
- GarrieWilson 15 years ago
  
  Originally Posted by KathyK
  
  Not if I were a domain seller. Twitter? Facebook? No. No. No.
  
  LinkedIn maybe. But not Twitter. NOT Facebook. Ick. Not professional.
  
  Whats not professional about it?
  
  They could use them to announce special deals and domain/hosting news. They could make facebook aps to give away free domains/hosting if people do X.
  
  CNN, MSN, and other large companies are on them now. Are they unprofessional?
  
  [ 1 ] Thanks
  
  Signature
  
  Screw You, NameCheap!
  $1 Off NameSilo Domain Coupons:
  SAVEABUCKDOMAINS & DOLLARDOMAINSAVINGS
  
  {{ DiscussionBoard.errors[427738].message }}
bombdiggity 15 years ago

It looks really neat to me. If you look at their Facebook and Twitter profiles, it seems that they have a pretty big following on both. There's no telling how much traffic they've gotten from the simple fact that the profiles exist. It seems like a great way to establish a brand name and get people thinking about it.
- Thanks
Signature

**bombdiggity**

=ask me about my unique high quality content articles=
>>explosive content starting at only $3.50!<<
.boom.baby.boom.
{{ DiscussionBoard.errors[427694].message }}
ryanman 15 years ago

I don't feel I would add that to my header. Not too professional or maybe not the right place to do so.
- Thanks
Signature

^^^Click The "UGLY BANNER" to "MAKE MONEY"^^^
{{ DiscussionBoard.errors[427733].message }}
Matt MacPherson 15 years ago

Times are changing. There was a time when the Internet and everything
to do with it wasn't considered "professional".

One of the daytime CNN shows actually shows live twitter comments.
It's probably some sort of product placement marketing on Twitters
part but still... if CNN is doing it.

In the end it doesn't matter if it's "professional" or not. What matters
is what works. Popups, big red headlines, annoying audio and video
that automatically plays. I generally wouldn't associate the word
professional with any of that.

Too bad there's not a straightforward way in which namecheap can
test their new branding efforts.

Matt
- Thanks
{{ DiscussionBoard.errors[427771].message }}
InternetM39482 15 years ago

They had a contest running (dunno if its still running) where they ask a question every hour and three winners get a domain name. :-)

Personally, I think it's a good way to relate to your customers. And of course, increase popularity.
- Thanks
{{ DiscussionBoard.errors[427772].message }}
indexphp 15 years ago

Not sure why some would say that it's unprofessional.. but it definitely helps them to be more transparent.
- Thanks
Signature
www.TrafficPlusConversion.com
{{ DiscussionBoard.errors[427773].message }}

Writing Pete

15 years ago

I like it! I never even noticed they had that there before, but as someone who is completely new to social marketing, I like the idea and may try implementing it on a number of my sites.

I don't think it's unprofessional at all - it just looks good for marketing and customer service.

Thanks
1 reply

{{ DiscussionBoard.errors[427916].message }}

Dan C. Rinnert

15 years ago

I remember when it was considered unprofessional to run ads on your website.

Anyway, what's so unprofessional about putting your contact info at the top of your page?

But, it's not a big deal to me one way or the other.

Thanks
1 reply

Signature

Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

Dan also writes content for hire, but you can't afford him anyway.

{{ DiscussionBoard.errors[427970].message }}

ExRat

15 years ago

Hi,

Interesting. I've used them a long time and I noticed when they added it. I also noticed the contest (they had the contest added in an announcement on the home page.) I have to say I'm a big fan of the way they conduct business and how well their system works. I use godaddy too - so I'm sure you can understand that in comparison - namecheap's system/site is fast and I don't have upsells behind every click.

Regarding the professionalism thing - I think it's clear. Even if people think that, it's obvious that the trade-off between the extra exposure it gets them, and the 'unprofessional' aspect means that they are happy with the gains from it.

RE - the people saying it's unprofessional -

Were any of you considering using them, but now don't because you see it as unprofessional?

Have any of you stopped using them because of it?

Sometimes our 'passing thoughts' on things don't match with what makes marketing sense when you actually stop and think about it.

In general, people love competitions and freebies.

In general, whatever downside comes from having two links at the top of your site, the pay-off of the exposure they get to new prospects by utilising whatever social media is 'hot' is worth it.

Important Bit Below

If I'm not mistaken, the competition involved sending them an answer to a question via a tweet. If you consider how the main viral aspect of twitter works - (when you see a page of someone's tweets, your eye is often drawn to an interesting tweet and then the name of the receiver) then if there are thousands of people all leaving an answer each hour, that is exponentially 1000s of views to the power of X that their brand is getting each hour.

If you think about it, they have actually revealed one of THE most powerful ways to use twitter - competitions that require everyone who enters to send a tweet.

There is no charge for this secret

I don't start many threads, but I might make a new one about this.

Edit - http://www.warriorforum.com/main-int...front-you.html

[ 1 ] Thanks
1 reply

Signature

Roger Davis

{{ DiscussionBoard.errors[428365].message }}

Dellco

15 years ago

It seems like Twitter is great for competitions...yep. Good for established marketers with lists, not good for newbie marketers.

I think Namecheap doing this is very innovative, a stark contrast to Godaddy.

Thanks
1 reply

{{ DiscussionBoard.errors[428632].message }}

ExRat

15 years ago

Hi dellco,

I'm obviously not sure if your GoDaddy comment relates to what I said -

I have to say I'm a big fan of the way they conduct business and how well their system works. I use godaddy too - so I'm sure you can understand that in comparison - namecheap's system/site is fast and I don't have upsells behind every click.

I actually think GoDaddy are more innovative than many others, and I admire their aggressive marketing. But I find their site a bit cumbersome, and from a consumer perspective, it feels like they're sometimes over-doing the upsells. But I emphasize, that's when I'm using their site as a consumer.

From a marketing perspective, one can only admire their spunk with their 'would you like a Rolls-Royce with that? No? So it's just a milk-shake then...' upsell policy which appears with seemingly every click.

Thanks

Signature

Roger Davis

{{ DiscussionBoard.errors[428664].message }}

daddyg 15 years ago

I think using twitter is a great idea.

In fact I think I saw the BBC mention twitter the other day...it's definitely becoming mainstream now.
- Thanks
{{ DiscussionBoard.errors[428678].message }}
JayMartins 15 years ago

I love NameCheap. Nice and simple and great prices. Always do a search for coupons before registering a domain with them - they release 1 every month.

This is also a great marketing method as it gets the blogs mentioning the word 'namecheap' on there blogs when they advertise the coupon.
- Thanks
Signature
Case Study: Offline marketing brings in $6116 every month
Successful Membership Website / Offline Money / Custom Wordpress / Squeeze Pages
I charge very cheap rates by PayPal if you need any of the above. Just PM me and we can talk.
{{ DiscussionBoard.errors[428882].message }}
twannahiga 15 years ago

I like the idea and it seems a great way for establishing your name! I wasn't aware of marketing that way before, it's unusual, I like it and I'll give it a go on one of my webpages! It seems that a while ago it was unprofessional to have this on you page before, but I think it looks good for marketing and customer service. It gets people thinking about it for sure.
- Thanks
{{ DiscussionBoard.errors[556972].message }}

Namecheap's Marketing Strategy

Trending Topics

Any thoughts on golf's latest phenom...Scottie Scheffler??

Should i Index Author pages?

best high quality crypto traffic.

Some interesting stats about brand comms

What's the Best IM-Related Skill to Learn Today That Can Help in the Future?