Bad words in internet marketing

by Matt Daniel

Posted: 13 years ago 20 replies

INTERNET MARKETING

Here are some bad words that I recommend never using when trying to sell ANYTHING to internet marketers.

These are words that over the months and years have been associated with the word 'crap' haha

Don't ever try to market:

ebooks
PLR
webinars
teleseminars

You can still sell these things, but call them something different, for example, call a webinar 'free training' and call an ebook a 'step by step guide'

Anyways, I'm through with my rant, have a nice day

#bad #internet #marketing #words

bphalen7 13 years ago

Some good points there. Some words are being turned off in the mind of the users. well done
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- Daniel Evans 13 years ago
  
  Too true!
  
  People mistakenly throw around these words, though I think many now use "report" in place of "ebook".
  
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Mary Wilhite 13 years ago

Here's some more:

refund!
Fake reviews
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sbucciarel Banned 13 years ago

None of those words turn me off at all. I buy ebooks, I buy a ton of PLR. The other two I don't buy. Just have no interest in them but it doesn't mean they're crap.

When I'm looking for fresh PLR, I type in plr in search function of the WF, so it's definitely not a bad word to me.
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InternetMarketingIQ 13 years ago

Wow if you can't do it then nobody can. Nice endorsement.
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- rrm 13 years ago
  
  Originally Posted by InternetMarketingIQ
  
  Wow if you can't do it then nobody can. Nice endorsement.
  
  That.
  
  One man's trash is another man's treasure, to reword what's already been said. Maybe it has to do with our experiences with those "bad words." Or maybe we see what others have told us to believe about them.
  
  Ron
  
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Fernando Veloso 13 years ago

Different strokes for different folks. What you love, someone hates. And vice versa. And we're talking about global market here, different knowledge, perception, values... huge market.
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winseosoft 13 years ago

Webinars and some ebooks don't turn me off neither...
So I guess it's about who is marketing them(the person) and not so much on words...
You had no luck with them and people unsuscribed from you?
Don't think this way , thnik more about the quality of you stuff and not so much about the apperance because when you got good stuff you can't make it look bad.
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tpw 13 years ago

What the **** are you talking about??
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E. Brian Rose 13 years ago

I've been preaching bad words for some time now, especially the webinar bit. I never invite people to a "webinar". However, I disagree with the PLR part. If you are marketing to marketers, then PLR might just be what they are looking for.
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AgileWarrior 12 years ago

All these are just like money: they are useful or harmful only when they are in the right/wrong hands. Unfortunately there are shenanigans and irresponsible practitioners which spoiled the apple cart.

For example, I give webinars and still listen to webinars. If I learn just ONE actionable new thing from an hour-long webinar, it would be worth the time spent. Similarly with the other venues.

Stick with those who provide real values.
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BloggingPro 12 years ago

I would love for someone to tell Tiffany Dow that using the word "PLR" means your product is crap.

Affiliate Marketing is a bad word... for those who didn't succeed at it.

SEO is a bad word... for those who don't understand how it really works.

What is next? Someone going to tell me that keyword stuffing is dead?!
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officer_iron 12 years ago

Maybe those words aren't the "flashiest, smoothest" descriptors in a marketing sense, but they are accurate words. Every single one of them is the word that I would use if I were to search for that product.
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Brendan Vraibel 12 years ago

Originally Posted by Matt Daniel

These are words that over the months and years have been associated with the word 'crap' haha

Don't ever try to market:

ebooks
PLR
webinars
teleseminars

Those are some of the most searched for terms in the MMO market.
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celente 12 years ago

Here is 2 biggies!

Hard....

AND

WORK...

Yes HARD WORK!!!....

As soon as people see these two words they run. FANCY THAT! LOL

P.S. I know, i know You thought I was going somewhere else with that ''Hard'' thing at the start. Get your minds out of the gutter please. LOL.
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- whoispreston 12 years ago
  
  I found referring to webinars as online workshops has increased my conversions.
  
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- vickybabe 12 years ago
  
  Being an internet marketer i have bought hundreds of "ebooks" and "PLR" packages. Personally i don't give a s#@t what they call it, as long as the product is solid. How do you expect to sell anything?? How else do you describe PLR without using that phrase??:confused:
  
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Jun Balona 12 years ago

PLR isn't a bad word.

WTF is.
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cb1803 12 years ago

I don't agree... because still these things are selling like crazy stuff. Renaming can help you achieve a bit high sales, but ultimately value matters. Trying to sell crappy stuff can damage your reputation, and you'll be out of market quickly.
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yugaeko 12 years ago

Good idea, because the newbies are getting bored ranted the same words..
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