The 1 thing that turned my list from $17/day into $123/day

18 replies
Hey guys and girls,

I have been doing some pretty sweet experiments and marketing campaigns using ad swaps and a lot of the bulk lower quality traffic sources lately.

I'm about 65 days in to the experiment and a huge change occurred at about day 30 that made my daily income jump from less than $17 to nearly $150 from this single list....every single day since I made the change.

The experiment has consisted of my building a brand new IM list using only Adswaps and giveaways. Now, I'm doing something I never do and I'm setting up at least 1 ad swap or giveaway everyday.

If you've done these before, you know that a lot of these ventures can be a huge waste of your time and sometimes can actually hurt your list.

I wanted to test how the pros might out weigh the cons of a system like this... heavy promotions with less quality content. Lots of people make money using a high list turn around... I've never tried until now, but I can see why people do it.

The first 45 days, I was just doing adswaps everyday. I would send the subscribers to a blog post 2-3 times a week, but that was it for quality content.... pretty crappy, I know... but this was the experiment.

This caused my daily subscriber rate to grow tremendously. I added about 1800 subscribers in this 45 days. But the clicks from each email never really grew that much.

I average just under $17 a day this first month. All of these sales came from one time offers and a small downsell subscribers saw right after opt in.

I had 2 promo offers later in the follow up series, but by the time they got to them, my subscribers were worn out by all the ad swaps. So, my income from this heavy ad swap list was only from that day's subscribers.

At day 45, I made the change that made the income go from a puny $17 to over $100 per day. I started sending QUALITY CONTENT.... lots of it.

Instead of just sending ad swaps, I started to send at least 1 video and 1 report a day as well. 3 emails a day for me was a lot. I always like to keep it to a 1/day email max... but not for this list.

This quality content caused my list to keep opening my emails everyday. I never stopped doing 1 ad swap per day. They still get these swap emails, but they don't mind as much because they know that the next email is probably going to be gold.

Within the first 10 days, my income tripled. People were actually making it to the follow up emails with my product promotions in them... and they were buying... because they liked my content! These products were the normal pricing too... most the earlier offers were special offers. So my profit from each sale was 2-3x as much.

Not only did the quality content help my income by adding more sales, but it caused all my ad swaps to create more clicks... in the ad swap world, the more clicks you send the more clicks you get. So, from day 45 on, my average ad swap has more than doubled and my daily subscriber rate for this list is at almost 150/day right now.

Like I mentioned above, I'm just over 2 months into this experiment, but it has shown clear results already.

Even if you want to email your list a lot every day, as long as you send quality content, they will listen.

This month, I'm going to ramp up my emails to 5-6 a day to see how it goes. 2 ad swaps a day, plus 4 quality emails.

QUALITY CONTENT IS KING!!!

Travis
#$123 or day #$17 or day #list #thing #turned
  • Profile picture of the author joekoffi
    wao Travis! maybe you should coach me on how to start this ad swap business. What about that?
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    • Profile picture of the author petelta
      Originally Posted by joekoffi View Post

      wao Travis! maybe you should coach me on how to start this ad swap business. What about that?
      It's really not difficult at all. You just have to be consistent.

      Safe-swaps, skype channels, and Google blog search is your friend when it comes to finding ad swaps. That's what I use exclusively to find swaps. It really only takes a day to set up an entire month of swaps with people.

      Just make sure you keep yourself organized in an excel sheet or a calender.

      I wrote a few posts about my campaign on my blog after the first 30 days. You may get some benefit from them... here is a link to one:

      Why I'm quickly becoming an ad swap addict... | Internet Biz Masters

      As far as creating the videos and reports everyday.... It's really easy actually. First thing when I wake up, I record a 5-15 minute video of me doing something for my online business.

      If I can't think of anything to talk about, I will do a search for the hot topics in my niche that week. I just read up and explain to my readers in a video. If nothing hot is good, I will make a video about something simple and technical... "how to edit your header images" for example. Keeps people interested and every self starting internet marketer needs to know simple tech info.

      The reports are the same. They are 5-10 pages of text with pictures. The report is usually a special extension to an affiliate product I promote. This way I'm making some affiliate sales on top of my product sales as well.

      I spend 1-3 hours per day on this experiment. So, it's nothing that's going to drain you. Total investment each month is $35 for safe swaps membership and $30 for aweber account. I make that back before noon on the first of the month though.

      This upcoming month, I'm adding 1 tell-a-friend offer per day... That should boost subscribers quite a bit.

      There is a lot of potential in the ad swap business. There is a lot of crap out there to in that market. Just adding a little value makes you stand out from the rest quite a bit.
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  • Profile picture of the author Rob Howard
    Travis, this shows that there is no such thing as "mailing too much".

    You've trained your list - 2 to 3 emails a day. And making more money!

    Rob
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    • Profile picture of the author PLRExpress
      That's great news! Great content wins again.

      I think that just getting people to open their emails is the first barrier that needs to be broken. By providing great content, people actually want to see what you've got to offer and so they open. If they know it's just going to be promotions every email, they are immediately put off; won't open and so won't buy.

      Thanks for the share!
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  • Profile picture of the author Rob Howard
    Great Travis, and thanks for the PM back. Lots of good stuff here.

    Rob
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  • Profile picture of the author Coby
    Originally Posted by petelta View Post

    Even if you want to email your list a lot every day, as long as you send quality content, they will listen.
    I agree with this and I say this all the time

    Although I don't do a lot of swaps (one or two a week) I still send lots of emails to my list and they love it because it's videos, blog posts, etc.

    Some folks have been on my list for over a year and I expect they will be on there for years to come...

    My key is consistency.

    If you send an email everyday and you are always providing value they are going to listen when it comes time for the clicks to really count (promos).

    Thanks for the good post Travis!

    Cheers,
    Coby

    P.S. I experienced the same thing when I first took the plunge into daily adswaps (my list doubled but clicks did not) and was able to turn that around by always trying to provide value.
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    • Profile picture of the author petelta
      Originally Posted by Coby View Post

      I agree with this and I say this all the time

      Although I don't do a lot of swaps (one or two a week) I still send lots of emails to my list and they love it because it's videos, blog posts, etc.

      Some folks have been on my list for over a year and I expect they will be on there for years to come...

      My key is consistency.

      If you send an email everyday and you are always providing value they are going to listen when it comes time for the clicks to really count (promos).

      Thanks for the good post Travis!

      Cheers,
      Coby

      P.S. I experienced the same thing when I first took the plunge into daily adswaps (my list doubled but clicks did not) and was able to turn that around by always trying to provide value.
      I think it was actually a skype conversation with you a while back that got me to add lots more great content. I was getting too comfortable with spending only 10 minutes a day just making sure my swaps were going okay lol.

      After adding the little bit of extra work, the heavy ad swapping started to pay off big time.

      It is just another traffic source now.
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  • Profile picture of the author Johnny Optimo
    Yep... the quality content has earned you that crucial authority... very nice.
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  • Profile picture of the author petelta
    I don't mean to double post, but someone sent a PM that brought up a point I should clarify.

    I made sure to start this experiment with zero subscribers. It was just a squeeze page, OTO, downsell, and 12 follow up emails.

    On day 1, I purchased a $100 solo ad. This got me around 300-350 subscribers right off the bat. This was how I was able to send clicks from day 1 forward.

    I haven't purchased anymore since, but they are a great way to build your list quick.
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    • Profile picture of the author Marc Fields
      Hi Travis,

      This is a great post ... thanks for sharing and swapping with me this month too!!

      Not sure you want to share this info ... I'll ask anyway ...

      How big is your list generating $100+ day?

      What are your good converting offers you are promoting?

      Thanks again,

      Marc
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  • Profile picture of the author tuk485
    I would never have thought that emailing more often would have appositive effect..... Dinar ly going to ramp up my emailing lists now. Thanks for the information.
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  • Profile picture of the author Daniel Wilson
    Mailing too often will have a negative effect. Especially if there is always a "good opportunity" included.
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  • Profile picture of the author TopKat22
    Congratulations!

    Sounds fabulous. I'd be very interested to know how it is going after 3-6 months.

    Please keep us updated.
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  • Profile picture of the author ShaunAllen
    Congrats for testing it. So many people have various
    opinions about how often you should e-mail your list
    and what percent should be content versus pitch.

    It looks like you pulled up your sleeves and got to work
    and found out what worked for you and your list.

    Ever since I read an e-mail from Mike Geary (TruthAboutAbs.com)
    that stated he made 15% more by e-mailing every day I
    decided to follow his approach and I found the same, if not
    better results.

    Of course, like you said, you must give quality content. Hell,
    I love buying stuff if I am interested. I am not the least bit
    offended when someone offers me something to buy if I am
    on their list and it's a quality product that they either created,
    or gasp, actually did a real review. (Usually if I am on your list
    it means I am interested in what you have to offer, free or paid.)

    If people are afraid to sell, they'll never make money. Personally
    waiting until 2 weeks in never made me any money. From my
    testing for my niches it was always best to give quality content
    with a link(s) to quality products in each e-mail to help them.
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  • Profile picture of the author perfectlovehere
    Originally Posted by petelta View Post

    Hey guys and girls,

    I have been doing some pretty sweet experiments and marketing campaigns using ad swaps and a lot of the bulk lower quality traffic sources lately.

    I'm about 65 days in to the experiment and a huge change occurred at about day 30 that made my daily income jump from less than $17 to nearly $150 from this single list....every single day since I made the change.

    The experiment has consisted of my building a brand new IM list using only Adswaps and giveaways. Now, I'm doing something I never do and I'm setting up at least 1 ad swap or giveaway everyday.

    If you've done these before, you know that a lot of these ventures can be a huge waste of your time and sometimes can actually hurt your list.

    I wanted to test how the pros might out weigh the cons of a system like this... heavy promotions with less quality content. Lots of people make money using a high list turn around... I've never tried until now, but I can see why people do it.

    The first 45 days, I was just doing adswaps everyday. I would send the subscribers to a blog post 2-3 times a week, but that was it for quality content.... pretty crappy, I know... but this was the experiment.

    This caused my daily subscriber rate to grow tremendously. I added about 1800 subscribers in this 45 days. But the clicks from each email never really grew that much.

    I average just under $17 a day this first month. All of these sales came from one time offers and a small downsell subscribers saw right after opt in.

    I had 2 promo offers later in the follow up series, but by the time they got to them, my subscribers were worn out by all the ad swaps. So, my income from this heavy ad swap list was only from that day's subscribers.

    At day 45, I made the change that made the income go from a puny $17 to over $100 per day. I started sending QUALITY CONTENT.... lots of it.

    Instead of just sending ad swaps, I started to send at least 1 video and 1 report a day as well. 3 emails a day for me was a lot. I always like to keep it to a 1/day email max... but not for this list.

    This quality content caused my list to keep opening my emails everyday. I never stopped doing 1 ad swap per day. They still get these swap emails, but they don't mind as much because they know that the next email is probably going to be gold.

    Within the first 10 days, my income tripled. People were actually making it to the follow up emails with my product promotions in them... and they were buying... because they liked my content! These products were the normal pricing too... most the earlier offers were special offers. So my profit from each sale was 2-3x as much.

    Not only did the quality content help my income by adding more sales, but it caused all my ad swaps to create more clicks... in the ad swap world, the more clicks you send the more clicks you get. So, from day 45 on, my average ad swap has more than doubled and my daily subscriber rate for this list is at almost 150/day right now.

    Like I mentioned above, I'm just over 2 months into this experiment, but it has shown clear results already.

    Even if you want to email your list a lot every day, as long as you send quality content, they will listen.

    This month, I'm going to ramp up my emails to 5-6 a day to see how it goes. 2 ad swaps a day, plus 4 quality emails.

    QUALITY CONTENT IS KING!!!

    Travis
    You last sentence really stood out... and not just because it was in all caps!

    Content can get people to trust you. And if you help others I believe that you will get good in return in one form or another.

    So basically...

    You help someone (with pure intentions) = You get good things!
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    • Profile picture of the author capitalalchemy
      I checked out safe swaps and it's a really cool site. Unfortunately all of the lists are in the make money or internet marketing niche. Are there any ad swap sites where you can search for lists by tags or categories?
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  • Profile picture of the author feliciayapsl
    Content is ALWAYS king!
    Signature
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  • Profile picture of the author Damielle
    I guess this just proves that as long as you have something of value to send you can mail as often as you like.

    In fact it's your responsibility to share solutions with your list, that's the reason they are on your list in the first place.
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