The Key to Loyal, Returning, Repeat Customers

It amazes me how much time, effort, thinking and
downright work Warriors put into planning a product,
launching a product, and marketing it... to create sales.

It's like an obsession for many (been there, done that).

And today, really... it's not that hard to get strangers
online to give you money... to buy what you're selling.

But what I've also learned is there's another skill that is
WAY MORE important -- creating loyal customers or
followers.... that welcome you into their Inbox and
Mailbox.

We're lucky, in that we have many web sites that
do exactly that.

I wanted to share the following.


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1. DO MORE THAN WHAT IS EXPECTED OF YOU.
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Today, people shortcut, whine, complain, and will
try just about anything to game the system.

==> And a lot of times these people are the
MARKETERS, not the customers!

When was the last time you purchased a product
and were literally blown away? Not just by the
features of that product or service, NOR the service
(every talks about service)... but by the additional
value that was provided to you by the seller, that
completely surprised you caught you off guard...?

There are countless Warriors that embrace this in
their business... DO MORE THAN WHAT IS EXPECTED...
and you know what... it sure seems everyone of them
has a thriving business.



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2. QUIT LOOKING AT EVERY PROSPECT OR CUSTOMER
AS ANOTHER FUTURE TRANSACTION OR SALE.
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Who the HELL cares that they asked for a refund...
made 5 service inquiries... or just gave you a weird vibe
and you "think" they are gonna create problems for you.

Obviously, don't be a door mat and let people take
advantage of you... but really... SO WHAT!


==> What can you do today to ensure every single
opt-in, person on your list, customer, membership
subscriber, etc.... in EVERY contact they recive from
you from now on... feels that you've done way more
than they are expecting?



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3. START INCLUDING ALL THE CRAP ON YOUR C:
THROUGH THE YEARS YOU'VE DONE NOTHING WITH...
AND ADD IT INTO YOUR CURRENT PRODUCTS AS A
UNANNOUNCED SURPRISE
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We're amazed how many (good) assets we have got on
our PCs from 2003, 04, 05, etc... Stuff we may have
started... never completed... short reports, PDFs,
Audio Recordings, etc.

Advice: This material may not be PERFECT to you; but to
someone else it may be PURE GOLD.

Tip: We started burning these assets into nicely packaged
CDs and including one as unannounced bonuses when
we mail out physical product. Or, we'll toss up a bonus
download page, hand write a note, scan that handwriting
as a JPEG, and put it up on a page that says...

"I believe in doing more than what is expected. To say
thank you further, I want you to have the following..."

The responses we get are amazing.

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The bottom line again is:

--> DO MORE THAN WHAT IS EXPECTED OF YOU.

People are desperate today to encounter unbelievable,
WOW! experiences in a world that just does the bare
minimum.... even online.