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Adwords: a Local Advertising Business?

by mrmcd
4 replies
Hi!
I'm in the process of launching a new online marketing business for local businesses in my area. Would anyone know of any really good methods or resources of building an offline business selling advertising on Adwords.

Which way would you go...??

a) Manage and fund all the advertising yourself and just bill the local business direct

b) Manage the local business own Adwords account for them

I would think the rate to charge needs to be relevant to account size and advertising budget, but would love to hear from other warriors on this one too.

Resources welcome!!!
#advertising #adwords #business #local
  • Profile picture of the author Dan Allard
    The business is supposed to have their own account. You're allowed to set it up for them, and you can also use your own adwords account to manage theirs. Adwords managers can have multiple accounts controlled by their account.

    Are you Adwords certified? This will help attract offline clients. Right now they have a free program going on called Google Engage, they'll certify you for free and also give you $2,000 worth of ad vouchers you can hand out to local businesses as an incentive. I was approved last week!

    For billing I would recommend managing the funds yourself and billing them. But you can do that either way. As far as making money, you can charge a percentage of the campaign spending amount, a monthly fixed price, or even pay-per-lead (they pay you for each lead you bring in).
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    • Profile picture of the author mrmcd
      Originally Posted by Dan Allard View Post

      The business is supposed to have their own account. You're allowed to set it up for them, and you can also use your own adwords account to manage theirs. Adwords managers can have multiple accounts controlled by their account.

      Are you Adwords certified? This will help attract offline clients. Right now they have a free program going on called Google Engage, they'll certify you for free and also give you $2,000 worth of ad vouchers you can hand out to local businesses as an incentive. I was approved last week!

      For billing I would recommend managing the funds yourself and billing them. But you can do that either way. As far as making money, you can charge a percentage of the campaign spending amount, a monthly fixed price, or even pay-per-lead (they pay you for each lead you bring in).
      Thanks, fantastic info. Is there a bit of an industry average for charging?
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  • Profile picture of the author JettH
    I manage a couple of Adwords accounts for small businesses.

    I charge a setup fee (varies, but usually $500) and 20% of the monthly spend. I also charge a separate "production fee" for things like redesigning landing pages etc at a standard hourly rate.

    With respect to the monthly spend I invoice a month in advance. If the business doesn't pay an invoice I shut off their ads until they do pay.
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    • Profile picture of the author zmorris
      Is the business paying you to do strictly Adwords, or are they paying you as a full marketing/advertising gig? If so, I highly suggest using Google places also to help market the company. It's free and can bring in a great amount of local customers (depending on the industry).
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