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How to Shorten Your Email Marketing LIst

by dwighthz
11 replies
Here is a sure fire way to get me to cancel my subscription to your email list:

Any Fake Subject Line

Such as:

Payment Received
You have made a Clickbank Sale!
Regarding Your Purchase
Payment Made: Oct 3rd
Activate You Account

If your product, service or affiliate promotion is so great you shouldn't have to be deceptive when selling it.

Dwight Z.
#email #list #marketing #shorten
  • Profile picture of the author Chris The Traffic Blogger
    I like, however, if someone comes here looking for how to shorten their list, products like aweber allow you to do this when you search for inactive subscribers.
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  • Profile picture of the author Espen Samuelsen
    Originally Posted by dwighthz View Post

    Here is a sure fire way to get me to cancel my subscription to your email list:

    Any Fake Subject Line

    Such as:

    Payment Received
    You have made a Clickbank Sale!
    Regarding Your Purchase
    Payment Made: Oct 3rd
    Activate You Account

    If your product, service or affiliate promotion is so great you shouldn't have to be deceptive when selling it.

    Dwight Z.
    I know, in the beginning I was like... WHAT?

    But now of course one has learned to spot those e-mails from far away!

    I think sneaky and clever subjects that make people go "WHAT?" are good, but not when they try to play on other more wellknown ones like Clickbank sale or PayPal payment. May work the first time to get people to open up but after that you stay wary of that marketer and might unsubcribe...

    To sum up, it's like peeing in your pants in midwinter. Might work good there and then but will screw things up for you (not too far) along the line...
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  • Profile picture of the author PMinc
    Let us not overlook the presently popular 'Delivery Failure Notice' that is making the rounds these days.
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  • Profile picture of the author Ash R
    Hey Dwight, I've seen some big names (sadly) using lines like this.

    I would never use them myself, it's a surefire way to lose the trust of your list. I don't think you should ever do anything deceptive to your subscribers.

    However, to each his own. I'm sure those who use these kinds of lines see that the benefits outweigh the positives - and these are experienced guys, so I guess they know what they're doing. In the end, it's all a numbers game to some people. Maybe their lists comprise mainly of newbies who love these kinds of subject lines?
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    Don't sweat the small stuff :)
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  • Profile picture of the author ezbiz
    Warrior Ash R is right, it's a numbers game, and these big name marketers know what they're doing, it just comes across to me as shady business practice. Kinda like that shady car salesman wearing too much gold with a big fat cigar in one hand and a contract in the other. I wouldn't buy from him, but there's plenty of those that do.
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    • Profile picture of the author AshJM
      The "Go, Go, Go" thing is overused too... c'mon people, where the hell is your creativity and individuality? It's like one lemming following another over the cliff edge
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  • Profile picture of the author buychargeall
    I am completely against sales pitches and tacky lines, if you have good content, you'll attract people PERIOD.
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  • Profile picture of the author Ash R
    Hi buychargeall - the "if you build it, they'll come" mentality doesn't work. You need to pitch all day long, that's why we are marketers. How you do it is a matter of ethics, personality and results.
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    Don't sweat the small stuff :)
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    • Profile picture of the author Cali16
      Originally Posted by Ash R View Post

      You need to pitch all day long, that's why we are marketers
      I disagree. If I get on someone's email list, and he or she is constantly "pitching" to me, I quickly unsubscribe. I've seen many people here complain about the constant sales emails they receive as well.

      Treat your list members as real people, not ATM machines. Build a relationship with them, provide value in your emails, and pitch high quality products periodically - you'll have less attrition and gain customers for life.
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      If you don't face your fears, the only thing you'll ever see is what's in your comfort zone. ~Anne McClain, astronaut
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  • Profile picture of the author Ash R
    Hi Cali

    Pitching is not just blatant, and personally I would never treat my subscribers like ATMs.

    Providing valuable content, building trust, respecting your subscribers, etc - this all contributes to how they will react when you recommend a product. Do it right, you'll earn more.

    However, the idea of getting money without marketing? I don't subscribe to it. Hence the whole term - internet marketing.
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    Don't sweat the small stuff :)
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  • Profile picture of the author Dann Vicker
    I have seen a number of such subject headings im my inbox. Of course my immediate reaction is to press the del key
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