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Help with a Little Competitive Research?

by Nightengale
3 replies
Hi all!

I wanted to do a little research on my "competition" the other day, so I went digging around on Google.

My target market is health and wellness professionals and when I type "health and wellness professionals" into Google, the Health & Wellness Professional Network (Health & Wellness Professional Network) comes up first on Google and the International Association of Wellness Professionals (International Association of Wellness Professionals) is on page 3, with a lot of others in between. (I chose these two as an exercise in competitive research.)

My question is: how do I analyze WHY such a difference between the two? I can check the Alexa rank, sure. But other than their Google positions and their Alexa rank, what else would give me competitive info (and thus insight) for helping to get my own site up in the SERPs?

I'm not techie and don't know as much as I should about analyzing my competition.

Thanks for your help!

Michelle
#competitive #research
  • Profile picture of the author webapex
    Yahoo site explorer of Open site explorer give you a quick glance at the page and backlink count of a site. Though knowing 1 hi pr backlink can = 1000 spam links, the total backlink count is not definitive.

    https://siteexplorer.search.yahoo.com/

    I set the backlink options to:

    Except this domain | entire site
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    “An expert is a person who has made all the mistakes that can be made in a very narrow field” Niels Bohr

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  • Profile picture of the author Marx Vergel Melencio
    Hi Michelle,

    Simple Answer: Backlink profile/portfolio of the top ten or so pages, and the domains where those pages are found, for each of your quoted and unquoted target keywords...

    You can gather these details by using SEO SpyGlass. This application gives you:

    •number of backlinks;
    •URLs of those linking pages;
    •Google PR of those linking pages;
    •number of outbound links of those linking pages;
    •keyword anchors used for those backlinks on those linking pages;
    •IPs of the domains where those linking pages are found; and
    •Alexa rank of the domains where those linking pages are found...

    I know you aren't asking for advice aside from this, though I'm sure you know you can use the backlink profile/portfolio details you'll gather by using SEO SpyGlass to structure your backlink building campaigns, and I believe this thread I posted here will be useful for you and your business...
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    • Deep Learning & Machine Vision Engineer: ARIA Research (Sydney, AU)
    • Founder: Grayscale (Manila, PH) & SEO Campaign Manager: Kiteworks, Inc. (SF, US)
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    • Profile picture of the author Nightengale
      Thanks guys!

      I'm not going to obsess about SEO, but I wanted to do a little basic research and do some optimizing of my own site. It's too easy to obsess about your Google ranking, and with Google changing their algorithm so frequently, well... let's just say I'm not gonna chase THAT ghost!

      I think I'll just focus on building my own site...

      Michelle
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      "You can't market here. This is a marketing discussion forum!"
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