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Keyword Research - What Ratio Of Daily Searches To Competitors Do You Use?

by Mangozoom
10 replies
Hi Warriors

Been reading a quite a bit about Keyword Research and it seems everyone has an opinion on the number of daily searches and the number of competitors for a keyword or phrase they look for before they will consider using it.

A classic thought seems to be looking for longtails with a minimum of 50 searches per day and no more competitors than 10,000.

Now it seems to me that getting this part of the puzzle right is crucial as everything that you do after this i.e. article writing, SEO, blogging etc will be a lot of hard work for a small amount of return if not done right.

With this in mind I wanted advice from the expert Keyword Researches that probably like me spend too much time on this forum

Hope this is not too rambling and makes sense to someone.

John
#competitors #daily #keyword #ratio #research #searches
  • Profile picture of the author MarketerGuy
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    • Profile picture of the author PettyL111
      making a video of myself reading the article - nice suggestion.i'll try this
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      Get Free Videos Here for Revolutionary New Niche Marketing
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      • Profile picture of the author Steve Steinitz
        Hi

        For what its worth, Micro Niche Finder doesn't use the ratio to choose keywords. Instead it uses a few SEO considerations like inbound link count of your potential competitors. People on the BANS forum are reporting good results using keywords MNF suggests.

        Steve
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  • Profile picture of the author digitalproductreporter
    Now it seems to me that getting this part of the puzzle right is crucial
    I don't think your version of "competitors" is correct. total count imho doesn't tell you anything

    the "quality" at the top is what matters for finding a true low comptetition/high search play

    http://www.warriorforum.com/main-int...n-keyword.html
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    • Profile picture of the author bombdiggity
      When I'm searching, I try to go for keywords that have a competition of 5,000 or less. Anywhere from 20-100+ searches a day (even with 20, if the keywords are specific to buying a particular kind of product, you still have a high chance for conversions because of that simple fact) is good enough for me.
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      **bombdiggity**

      =ask me about my unique high quality content articles=
      >>explosive content starting at only $3.50!<<
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      • Profile picture of the author absbica
        Originally Posted by JoshuaCreighton View Post

        When I'm searching, I try to go for keywords that have a competition of 5,000 or less. Anywhere from 20-100+ searches a day (even with 20, if the keywords are specific to buying a particular kind of product, you still have a high chance for conversions because of that simple fact) is good enough for me.
        Dumb dumb question...but to test for competition, is the trick to use the keyword in quotes on google?
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        • Profile picture of the author MikeWords
          Originally Posted by absbica View Post

          Dumb dumb question...but to test for competition, is the trick to use the keyword in quotes on google?
          Good question. Yes, that's how you should test since that will only display pages that have the keyword (well 2 or more keywords) together in the same order.
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  • Profile picture of the author Michael D
    While I get what you are after here. Most people give a standard that they have experienced is a good ratio. But, you are selling yourself short here if that is all you go after. You would be surprised how easy some sites are to take over in the SERPS because they don't have many links and their sites aren't optimized very well.

    The best thing you can do is analyze the competition and see if you can overtake them with your skills.
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  • Profile picture of the author JJOrana
    Do not consider solely the number of competitors.

    You should consider analyzing the the top 10-20 websites, because in reality these are ONLY your competitors.

    What to check in competing sites?

    1. Age of site
    2. Content
    3. Lay-out and design
    4. Incoming links
    5. Internal link structure
    6. Basic onsite SEO.

    You can do this in 3-5 mins per site.

    This technique is what I consider the most accurate.
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    • Profile picture of the author MikeWords
      Originally Posted by JJOrana View Post

      Do not consider solely the number of competitors.

      You should consider analyzing the the top 10-20 websites, because in reality these are ONLY your competitors.

      What to check in competing sites?

      1. Age of site
      2. Content
      3. Lay-out and design
      4. Incoming links
      5. Internal link structure
      6. Basic onsite SEO.

      You can do this in 3-5 mins per site.

      This technique is what I consider the most accurate.
      firefoxe's SEO extension will shorten this process for you.
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  • Profile picture of the author twannahiga
    There are always some basic thing to consider for SEO analysis. I've found making an effort to analyze at least the top 20 websites in google is usually best, because these are your most highly sought after competitors in your own niche. I usually check for a few things such as: the layout and design of their site, the basic onsite search engine optimisation layout, their backlinks , and of course their content. I've found this to be a very quick and efficent way of checking my competitors site and resources very quickly. Hope this assists!
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