How To Squeeze More Juice Out Of Your Autoresponder
In any email marketing campaign, the best and most important part is to PLAN.
What do you plan?
1. What is the "theme" of the whole email campaign?
A lot of people look at "email marketing" as just write a copy and hope for a sale to happen. That is a in-effective way to do things.
Before you start doing a campaign, you need to sit down and THINK what message you want your customer to identify you with..
Do you want to build your authority in the market: Then you got to build content that shows your expertise?
Do you want to make sale- In that case, your AR campaign should have persuasion copies written on each and every sentence of your email campaign.
Do you want to get the word out about your business- Then your content need to be something viral that people see a need to share with their colleagues and friends.
This is the single most reason why "copy and pasting" from someone else is not giving you exact results like what the other guy is getting. I know a lot of people say "hey-copy frank kern" - or "copy Paul" etc- but your email campaign provides far less results than theirs- It is because they have a set of "theme" to theirs - while yours is just a "counterfeit"
2. Set a goal for your campaigns.
What do you want your messages to do?
Do you want direct sales every time you mail out?
Do you want to just keep your name in front of your customers and have them chant "guru" everytime someones posts about who is their fave guru?
Do you want something else? Whatever it is- you need to know what is your goal before you write any AR sequence. It helps to keep the focus of the email to what YOU want to get out of it.
3. What is the benchmark of the campaign?
Now, what is the result that you intend to get out of it?
Want to make money? How much?
Want people to call you guru ? How many people?
Want more people to know your brand? How extensive should the network be.
Set a target.
Example: I want to make $3000 every month with this email campaign. So, for a start- you write 10 emails.
Look what happens at the end of the month?
If you didnt make that much money, work on improving it. Figure out which is the the weak email copy, figure out what is your strong points. Figure out which emails sells more, and which emails sells less- from there, do more copy of the emails that sells.
Same idea applies for branding and getting your word out.
While you ponder on that- here's 4 golden tips that will help you years to come:
1. Set a goal for your campaign. I can't say enough of how important this is.
2. Respect your subscribers- as a person, not as numbers or stats.
3. Plan ahead on what metrics you want to get out of each campaign. Analyze and improve until you get what you want. Then work on bringing it to the next level.
3. Don't be scared to "fire your subscriber".
Your 50,000 email list not converting? Don't be scared to kill the list and start over again.
TIPS: I normally build 3 to 4 email list per niche.. And work on them separately with different email sequence. After 6 month, i compare each list, and kill the one that don't reach the min benchmark.
So, yea- That's it.
Sit down and PLAN all this- and the next time you write your email- you will have a more clearer picture on what to write then simply rambling on like a headless duck :-)
What do you plan?
- What is the "theme" of the whole email campaign?
- What is the goals/objective of the campaign?
- What is the benchmark of the campaign?
1. What is the "theme" of the whole email campaign?
A lot of people look at "email marketing" as just write a copy and hope for a sale to happen. That is a in-effective way to do things.
Before you start doing a campaign, you need to sit down and THINK what message you want your customer to identify you with..
Do you want to build your authority in the market: Then you got to build content that shows your expertise?
Do you want to make sale- In that case, your AR campaign should have persuasion copies written on each and every sentence of your email campaign.
Do you want to get the word out about your business- Then your content need to be something viral that people see a need to share with their colleagues and friends.
This is the single most reason why "copy and pasting" from someone else is not giving you exact results like what the other guy is getting. I know a lot of people say "hey-copy frank kern" - or "copy Paul" etc- but your email campaign provides far less results than theirs- It is because they have a set of "theme" to theirs - while yours is just a "counterfeit"
2. Set a goal for your campaigns.
What do you want your messages to do?
Do you want direct sales every time you mail out?
Do you want to just keep your name in front of your customers and have them chant "guru" everytime someones posts about who is their fave guru?
Do you want something else? Whatever it is- you need to know what is your goal before you write any AR sequence. It helps to keep the focus of the email to what YOU want to get out of it.
3. What is the benchmark of the campaign?
Now, what is the result that you intend to get out of it?
Want to make money? How much?
Want people to call you guru ? How many people?
Want more people to know your brand? How extensive should the network be.
Set a target.
Example: I want to make $3000 every month with this email campaign. So, for a start- you write 10 emails.
Look what happens at the end of the month?
If you didnt make that much money, work on improving it. Figure out which is the the weak email copy, figure out what is your strong points. Figure out which emails sells more, and which emails sells less- from there, do more copy of the emails that sells.
Same idea applies for branding and getting your word out.
While you ponder on that- here's 4 golden tips that will help you years to come:
1. Set a goal for your campaign. I can't say enough of how important this is.
2. Respect your subscribers- as a person, not as numbers or stats.
3. Plan ahead on what metrics you want to get out of each campaign. Analyze and improve until you get what you want. Then work on bringing it to the next level.
3. Don't be scared to "fire your subscriber".
Your 50,000 email list not converting? Don't be scared to kill the list and start over again.
TIPS: I normally build 3 to 4 email list per niche.. And work on them separately with different email sequence. After 6 month, i compare each list, and kill the one that don't reach the min benchmark.
So, yea- That's it.
Sit down and PLAN all this- and the next time you write your email- you will have a more clearer picture on what to write then simply rambling on like a headless duck :-)
Whats the latest movie you watched? Anything good?