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What do YOU think are the best autoresponder tactics?

by Dennis Miedema
4 replies
I just wanted to spar with some minds here about a subject I couldn't find much about, maybe because I didn't look long enough or was being lazy..but screw it, I want to discuss it with you anyways

Here's some of my personal autoresponder info:
- I use getresponse as my autoresponder, but have a godaddy hosting account..meaning that if I use click track in the emails I send out...there's NO WAY I can change what the subscriber sees: getresponse.click.track.blabla/lalala instead of my link being "secretly tracked." So, in my case...use click track or not?

As for autoresponder tactics:
- When do you think should you start selling? My way of doing things is this: research has proven that you need 6 "contact periods" before a prospect will buy, so I start doing my little sales pitches AFTER the sixth mail..so with mail number 7. Meanwhile, they opt in on my blog thats FILLED with articles on the subject. So sell sooner or maintain what I'm doing?

- Lets say you sell more than one product, and I hope you do..or you would have no back-end...how would YOU sell them with your autoresponder and why? I currently have 2 products, and I sell them in a A-B, A-B like manner where mail 7 is product A, mail 8 is product B etc. Smart or skip? What's your opinion I use multiple little pitches for the same product in one email...and I put the pitches in between Q&A where I answer questions by readers.

As for listbuilding: how to capture the info
- My blog is win-with-womenblog.com (dont mind me removing the www, Im not authorized to put HTML in here..I think..), but what I've noticed that I had between 200 and 400 visitors this week..but only FOUR new subscribers. That makes me wonder: does my squeeze page suck? Have a look for yourself. My blog has several categories which names need some explaining, so I explain and refer them to click on the links...and AFTERWARDS I offer the opt-in. Wise decision?

- On my squeeze, I tell my story and relate to the prospect: Im a regular guy who had the same problems, until I learned..and Im here to larn them too - basic copywriting.

- Secondly, AFTER the optin confirmation (on a standard getresponse page)...there's no thank you page. Is that a mistake? And why? Note that my blog uses Wordpress

- As for the optins...I ahve around 40 articles on my blog, but I put the opt in at the END of every page...while the articles are sometimes long as hell, lol! Smart or is it better to provide an opt in half way, or even at the start of an article?

Just wanted some personal advice and at the same time go hardcore with the discussion on autorsponder tactics...because 4 subscribers out of 400 visitors? SUCKS in my opinion, and I want to improve. Maybe it's because the people on the website forums I market on don't know me that well yet? (I don't have a "rep" yet)
#autoresponder #tactics
  • Profile picture of the author Dennis Miedema
    Note on the autoresponder sequence: I use A-B, A-B emailing where I sell product 1 in email A and product 2 in email B...but some people recommend sending THREE emails about product 1, THEN 3 emails about product 2...so what are YOUR strategies guys?
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  • Profile picture of the author Chris_Willow
    This could be pretty informational if people share a few tips here and there.

    As for your 1%conversion rate- it is very low for a free optin. Make sure the optin form is near top and easy to see. Add some security icons and anti-spam policy. You can also add a colorful submit button.
    That should do the trick.
    But always modify one thing at a time and see if it helps or not.

    Chris
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  • Profile picture of the author Jay White
    It's all about relationship building. You don't want to sell in your emails--that's what your sales letter is for. You want to give them a reason to go back to that sales message by positioning your product as the answer to a specific want/need/desire/problem they're experiencing. And you have to do it VERY carefully.

    The key is to become a trusted source, the "guy on the barstool" so to speak. Gently pull them into your emails, then, along the way, softly prod them back to your sales message. This is the way I do it for my A-list clients, and it's very smooth, very subtle, and very powerful.

    If you want to know more, there's a free video inside my sig. But the point is, DON'T turn your emails into sales letters!
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  • Profile picture of the author SamLewi
    For your opt-in placement, I prefer towards the top right/left where it is clearly visible and encouraging of a quick painless signup. The position can make a huge difference in the amount of opt-ins. One of my clients had a link to a page with an opt-in and I asked her to put it on her homepage visibily. That very same day, she got more subcribers than in the past 3 months! Also, give them a good reason to sign up and keep them signed on!
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