Is Your Multimedia Course or InfoProduct a Hazardous Waste Dump?

marciayudkin · 01-17-2009, 01:23 PM

Last month I posted about an information product I ordered that (among other serious customer service deficiencies) arrived without a "stick letter" (or "welcome letter") and that therefore didn't tell me where to get started. (http://www.warriorforum.com/main-internet-marketing-discussion-forum/38037-information-marketers-stop-shooting-yourself-foot.html).

Well, it's happened again. This time I received a multimedia course consisting of 14 items in two boxes without a stick letter, and I therefore have a multitude of bewilderments:

* Which pieces do I have resell rights to and which do I not have resell rights to? I remember from the sales letter that there are some resell rights involved, but as I look at all the pieces, I am not sure which ones.

* Are the 12 DVDs a repeat of the content on the 22 CDs?

* Where is the best starting point for absorbing the information?

* Why did I receive an item that wasn't listed anywhere on the sales page? Was that a mistake or an unannounced bonus?

* And what about this other bunch of CDs that have a different but related title to what I remember being the main item that I bought - are those also a mistake or an unannounced bonus?

* Shouldn't the marketer also have reminded me of all the downloadable bonuses that also came with this purchase and for which I might have misplaced the download address?

This time the packages arrived promptly and I'm eager to dig into the goodies, but I'm still not as excited as I would have been had all the above been clearly spelled out in a stick letter.

How hard is it to create and send a cover letter with a shipment, when it can make such a big difference in the customer's satisfaction?

Marcia Yudkin

01-17-2009, 01:23 PM	#1
marciayudkin Marketing Mentor War Room Member Join Date: Feb 2008 Location: Maui and Massachusetts Posts: 1,141 Thanks: 110 Thanked 548 Times in 265 Posts Social Networking	Is Your Multimedia Course or InfoProduct a Hazardous Waste Dump? Last month I posted about an information product I ordered that (among other serious customer service deficiencies) arrived without a "stick letter" (or "welcome letter") and that therefore didn't tell me where to get started. (http://www.warriorforum.com/main-internet-marketing-discussion-forum/38037-information-marketers-stop-shooting-yourself-foot.html). Well, it's happened again. This time I received a multimedia course consisting of 14 items in two boxes without a stick letter, and I therefore have a multitude of bewilderments: * Which pieces do I have resell rights to and which do I not have resell rights to? I remember from the sales letter that there are some resell rights involved, but as I look at all the pieces, I am not sure which ones. * Are the 12 DVDs a repeat of the content on the 22 CDs? * Where is the best starting point for absorbing the information? * Why did I receive an item that wasn't listed anywhere on the sales page? Was that a mistake or an unannounced bonus? * And what about this other bunch of CDs that have a different but related title to what I remember being the main item that I bought - are those also a mistake or an unannounced bonus? * Shouldn't the marketer also have reminded me of all the downloadable bonuses that also came with this purchase and for which I might have misplaced the download address? This time the packages arrived promptly and I'm eager to dig into the goodies, but I'm still not as excited as I would have been had all the above been clearly spelled out in a stick letter. How hard is it to create and send a cover letter with a shipment, when it can make such a big difference in the customer's satisfaction? Marcia Yudkin
	Author, Meatier Marketing Copy, available in paperback, Kindle, Nook, Audible audiobook “There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.” - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer