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#1 |
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Active Warrior
Join Date: Jun 2006
Location: Australia.
Posts: 51
Thanks: 7
Thanked 4 Times in 3 Posts
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You may or may not know about cycling legend Lance Armstrong is making his comeback to professional cycling this week in Australia but i'll tell you, the media over here are going crazy over it!
He's comeback is mainly to promote his cancer foundation "livestrong" and the thing that i've been noticing since he's been in town is how involved he is with IM and web 2.0 in particular. The local news paper has been publishing his tweets on what he's been up to and where he's been dining etc and the news is all over his blog too! Do yourself a favor and check out how he's using web 2.0 to get his message out there. He's either one web savvy guy or he has some great marketing minds behind his cause. twitter.com/lancearmstrong |
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#2 |
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Advanced Warrior
War Room Member
Join Date: Apr 2003
Location: Bay Area California
Posts: 871
Thanks: 210
Thanked 322 Times in 169 Posts
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Check out the EZ Start Marketing blog. http://ezstartmarketing.com/Get a Free ebook!
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#3 |
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HyperActive Warrior
War Room Member
Join Date: Jun 2008
Location: India
Posts: 204
Thanks: 110
Thanked 13 Times in 13 Posts
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The name, Lance Armstrong, sells. I am reading his 'Its Not about the Bike' (highly recommended) and how much charity his cancer foundation has done. His Nike Livestrong hand-band is a rage here in India (with not many people knowing the significance of the band...heck, it looks cool buddy!)
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Life is not a sprint, its a marathon. A bad start does not really matter too much
Last edited by kumar; 01-18-2009 at 08:02 AM. Reason: missed a word! |
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#4 |
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Active Warrior
Join Date: Nov 2007
Location: Grand Rapids, MN, USA.
Posts: 34
Thanks: 0
Thanked 0 Times in 0 Posts
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Sure the name sells. But the dude is also marketing himself like a house on fire. It takes more than just a name, more than just being the best at what you do. I know plenty of people who are the best at what they do, and they're broke, because they have no clue how to market.
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Happy Trails!
Patricia Reszetylo http://WinMoreDressage.com http://EquineTeleseminar.net http://HorseSalt.com |
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#5 | |
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HyperActive Warrior
War Room Member
Join Date: Jun 2008
Location: India
Posts: 204
Thanks: 110
Thanked 13 Times in 13 Posts
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Quote:
I also read Mark McCormack's (the founder of IMG)-'What they don't teach at Harvard Business School' a few months back, it seems this guy was the pioneer of marketing celebrities to the world. | |
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Life is not a sprint, its a marathon. A bad start does not really matter too much
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| Tags |
| armstrong, celebrities, internet, lance, lance armstrong, marketer, savvy, twitter, web 2.0 |
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