Does Prudential plan on whacking its clients if they get too old?
Here's a caption to a video I saw several weeks back:
"Prudential : Let's Meet the Challenge. Making sure people don't outlive their money."
Does anyone else think it makes it sound like Prudential's solution is to kill people who look like they might outlive their money?
That's what I thought at first. I'm sure a few other people did too, even if we are in the minority.
It wouldn't take much of a tweak to change the focus. For example:
"Let's meet the challenge: Making sure your money lasts as long as you do."
That's a little clumsy, but you get the point. Here the unambiguous focus is on making sure the money lasts (rather than a less clear focus on how long the person will live).
Lesson: Sometimes it helps to read your emails, ads, reports or any other written pieces out loud. Or maybe get a few other people to read it out loud before you release it. Some folks may have a different take on it than you.
cheers,
Becky
p.s. Recently, I saw the line was changed to "Making sure people don't outlive their money in retirement" -- that helps a little, but maybe still a little shaky. You can see the caption here.
"Prudential : Let's Meet the Challenge. Making sure people don't outlive their money."
Does anyone else think it makes it sound like Prudential's solution is to kill people who look like they might outlive their money?
That's what I thought at first. I'm sure a few other people did too, even if we are in the minority.
It wouldn't take much of a tweak to change the focus. For example:
"Let's meet the challenge: Making sure your money lasts as long as you do."
That's a little clumsy, but you get the point. Here the unambiguous focus is on making sure the money lasts (rather than a less clear focus on how long the person will live).
Lesson: Sometimes it helps to read your emails, ads, reports or any other written pieces out loud. Or maybe get a few other people to read it out loud before you release it. Some folks may have a different take on it than you.
cheers,
Becky
p.s. Recently, I saw the line was changed to "Making sure people don't outlive their money in retirement" -- that helps a little, but maybe still a little shaky. You can see the caption here.
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