How I went from $40/Day to $100/Day

by GuyFromMontreal

Posted: 13 years ago 49 replies

INTERNET MARKETING

Hey Guys,

This is my first post. I have been following this forum for quite some time but only now i feel i can share a few "secrets" with you. Well, not really secrets but changes i have made to my page recently that have proven to work for me.

This is for anyone selling information products and have your own sales page. I am selling a medical help guide. I choose not to reveal the site or product as i dont want any of you pros jumping in on my pie. lol

I am only getting about 100-150 uniques a day, some of which is paid traffic. I am paying now because the site is only 3 months old and i'm not ranked that high yet. I am however now converting at just above 4% steadily which is huge for me. I sell my product for 19 bones. I use wordpress with the optimizepress theme and have been tweaking it from day 1.

Here are the 5 things that have made my conversion rate double in the last 2 weeks.

1) Improved my money back guarantee from 30 to 60 days. I also changed the wording from "If you're not totally satisfied with my product...." to "If you're not completely cured by using my product after 60 days..."

2) Added a plug-in that displays the visitors native flag at the bottom of my page. (World flags) - magically have sales now from India, Australia and Africa

3) Added some social proof with a Twitter widget that displays by followers (400). I placed the widget only on my "about the author" page

4) Added a video slideshow with narration pretty much summing up my sales page. It's 3.5 mins long.

5) Added a short code that displays the current date and mentions that the current day is the last chance to grab my product at its discounted rate.

These 5 things have drastically improved conversion for me. Hope these tips help you too.

cheers

#$100 or day #$40 or day #conversion #optimizepress

GiveAndBeRich 13 years ago

Good work. Very inspirational.
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- Kom 13 years ago
  
  Yes he fast... Learn
  
  Thanks
  
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HungMoon 13 years ago

Perfect example of the importance of TESTING different things on your pages everyone. Thanks for this insight on the things that you improved on your site in order to get it making more money for you daily. ROCK ON!
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- RSMarketing 13 years ago
  
  Nice Job!
  
  Did you make all of the changes at once or did you test them one at a time? If you tested each, why not tell us your experiences with each.
  
  Thanks again for sharing,
  
  Rich
  
  Thanks
  
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Andy Money 13 years ago

Nice job and good ideas.
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Andy Money 13 years ago

Oh, P.S., are you using Adwords?
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- GuyFromMontreal 13 years ago
  
  Originally Posted by Andrew Maule
  
  Oh, P.S., are you using Adwords?
  
  I am using adwords for now. Im spending 15$/day using enhanced CPC with about 50 highly targeted long tail keywords. Im getting between 60-70 clicks from that.
  
  I spent alot of time building the campaign. I lost alot of money at first because i was learning how everything worked. Im not converting about 4-5% of the click throughs.
  
  I am in the process of getting articles and lenses written up right now. Hopefully that will rank me higher.
  
  I'm still learning about back linking and how they work and the apparent risks of using automated techniques
  
  Thanks
  
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Kom 13 years ago

Hi you did great job,not all marketing can success like you I need long time to understand even look like very easy but is not for real . Keep promote your side let more people know about your site. You can visit my signature to get free advertising. Good job.
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Gary Huynh 13 years ago

Did you test each individual change? If so, what change had the most impact?
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- GuyFromMontreal 13 years ago
  
  Originally Posted by Gary Huynh
  
  Did you test each individual change? If so, what change had the most impact?
  
  I did make the changes one by one and let them each sit for a day or two. I then began adding each addition change in sequence. Conversions started going up relatively.
  
  I was freaking out! (I love getting those clickbank sale emails)
  
  I actually had my biggest day today ($137) which is 3 days after adding the "current date" short code right before my add to cart button.
  
  Thanks
  
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haiyaiya 13 years ago

I wonder how the flags help in sales? Do visitors think that the owner is from their own country?
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- GuyFromMontreal 13 years ago
  
  Originally Posted by haiyaiya
  
  I wonder how the flags help in sales? Do visitors think that the owner is from their own country?
  
  I read in some marketing book that people like to buy based on familiarity and comfort. Considering I am from Canada and my domain is a .ca I Figured i would give every reader a sense of commonality and allow them to form some sort of phychological connection.
  
  I'm convinced American customers would rather buy from American sellers and the same for every other respective Country. So by placing the users' flag at the bottom of my page i think it eases them into thinking we're "neighbors"
  
  [ 1 ] Thanks
  
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Rukshan 13 years ago

Good tricks to increase the buyer rate
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gully 13 years ago

Congrats on your success.
Its very motivational.

Is this your own Product or are you selling it as an affiliate?

Thanks for the tweaks too.
They are quite useful.
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- GuyFromMontreal 13 years ago
  
  This is my own product. I am totally proud of it and confident that every buyer actually receives amazing value from it. I have only had one refund request thus far!
  
  I do have a few affiliates selling it at a 50% rate.
  
  Thanks
  
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ephame 13 years ago

Congrats on the success, the most exciting part is you are just starting to see the curve improve. Wait until you are fully comfortable in what you are doing, know what works and can implement to those requirements.

Very motivational indeed
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MoneyMagnetMagnate 13 years ago

The International Flags plugin idea is inspired...I would not have thought about that - or that it would be such an easy authority and trust connection...how did you come by that idea?

I'm wondering if that will work on all niches, or because yours in a medical one...do you have other medical authority signals in the sales page? Or tried it in another niche?

I've seen flag symbols used in sites, of course...but I have always associated them with language rather than linking the nationality of the viewer to the site...it creates a subliminal connection -
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- GuyFromMontreal 13 years ago
  
  No! What's great about my sales page is that its not coming from a position of Medical authority. I even state very openly that i am not a doctor! The actual product is derived from surveys and questionnaires from other sufferers.
  
  The content is developed entirely from people who actually have this certain condition and have learned the "secrets" to deal with it effectively. The book details how real people handle this little known medical problem.
  
  I did this because everyone else claims their content comes from medical specialists when 99% It's B.S. And customers are catching on.
  
  Thanks
  
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UMS 13 years ago

Originally Posted by GuyFromMontreal

5) Added a short code that displays the current date and mentions that the current day is the last chance to grab my product at its discounted rate.

I hope you're not selling via a network like Clickbank where that technique is against their TOS.
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- GuyFromMontreal 13 years ago
  
  Originally Posted by UMS
  
  I hope you're not selling via a network like Clickbank where that technique is against their TOS.
  
  Eeeesh. I'll have to look into that
  
  Thanks
  
  1 reply
  
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  Fraggler 13 years ago
  
  You're misleading potential customers by creating fake scarcity. What's to look into?
  
  Thanks
  
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Fraggler 13 years ago

Originally Posted by GuyFromMontreal

5) Added a short code that displays the current date and mentions that the current day is the last chance to grab my product at its discounted rate

So 'today' isn't really the last day to get your product at the discounted price? Scarcity often will help conversions but you shouldn't fake it.
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- GuyFromMontreal 13 years ago
  
  Originally Posted by Fraggler
  
  So 'today' isn't really the last day to get your product at the discounted price? Scarcity often will help conversions but you shouldn't fake it.
  
  I agree. I'll have to think of another legitimate way to induce the same feeling. Any suggestions?
  
  Thanks
  
  1 reply
  
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  Fraggler 13 years ago
  
  Originally Posted by GuyFromMontreal
  
  I agree. I'll have to think of another legitimate way to induce the same feeling. Any suggestions?
  
  There is nothing wrong with running a discount but you need to be honest. Stick to your set time limit for starters. Another option is to make a limit on the amount of items being sold at that price. Or make the price go up after a certain amount are sold (Dime sale).
  
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Samrath Gupta 13 years ago

The golden rule for every business man is this: “Put yourself in your customer’s place. – Orison Swett Marden

Hope you will understand its meaning
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seobuzz 13 years ago

Inspiring story. BTW what your exact product that you are selling on your website?
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Amitywill

13 years ago

Originally Posted by GuyFromMontreal

5) Added a short code that displays the current date and mentions that the current day is the last chance to grab my product at its discounted rate.

These 5 things have drastically improved conversion for me. Hope these tips help you too.

cheers

I'm sure these will help conversions but telling your visitors
that this is the last day to get the discount and then not
sticking to it is a fast way to pissing off your customers.

It's called lying.

A good way to do this may be to have a script that makes the price
go up a dollar per day or something so you will be telling the truth.

Will

Thanks
1 reply

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GuyFromMontreal

13 years ago

Originally Posted by Amitywill

do you know where i could find such a script and how i could possibly implement that strategy with clickbank?

Thanks

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SuzanneH 13 years ago

You may also want to consult a lawyer on your use of the word "cure". It may not matter that you say you're not a medical doctor; if you use the word "cure", depending on the laws, you could be in a heap of trouble.

Suzanne
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Warda 13 years ago

thanks for sharing with us
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Chri5123 13 years ago

I have found that video on pretty much ALL of my sites improves conversions! There will of course be niches that it does not work that well with but a quick summary as you suggest can really up conversions.

Chris
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Peter Paul Marketing 13 years ago

Thanks for sharing these great tips.
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yappal 13 years ago

Nice idea & tips sharing, had fun reading it
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Big Al 13 years ago

Wicked stuff -- thanks very much.

One of my products still ranks but conversions have plummeted recently. I'm going to try a few of these.

What I like is that you've not turned round and reduced the price to bump conversions but tried to improve the sales process and presentation of value. Big lesson there.
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thebitbotdotcom 13 years ago

That dynamic date is pretty sneaky.

I have dome similar things with PHP replacements.

For example, I have an article directory that I re-coded with date PHP replacements so that when I find a viral keyword that is date dependent, each time Google respiders the articles, the ones with replacements are automatically revised.

I have seen very interesting results with this.

Here is an example that I know has probably frustrated some people:

The Next Google PR Update For This Year Will Be In… | TheBitBot Organic SEO Services Article Directory

Each month it updates itself...

LOL!
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phil.wheatley 13 years ago

Nice post!!

Hey, have you also put any images "As seen on Google, yahoo", those type of things, they improve conversions also.

Phil
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MB IM 13 years ago

Thanks for sharing this. Small modifications like these can make a big change in the end
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Vlad Romanov 13 years ago

Hello guy from Montreal, I'm from Montreal too... It's cool to know we have some marketers here too. Very curious about what your product is. Anyhow congratulations on your success.
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wildjohnny 13 years ago

I love this one:

"5) Added
a short code that displays the current date and mentions that the current day is the last chance to grab my product at its discounted rate."

Can you please share with me that code?

Thank you
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- Steve Lim 13 years ago
  
  This remind me should be keep optimize my website or sales pages. I think your offer money back guarantee from 30 to 60 days is pretty attractive to them! Keep on man!
  
  Thanks
  
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DireStraits 13 years ago

Fraggler is absolutely spot on with his comments about false scarcity/urgency.

Sure, it can help with immediate conversions, but it's downright shady and tactics like that are rightly going to cost you dearly in terms of repeat business. Is it worth ruining your reputation over? You might find your refund rate going up, too, as some customers return to your site later only to realise they were duped.

We all want to raise conversions and our bottom line, but deceit isn't the way to go about it.

You ask "what can you do as an ethical alternative?", or words to that effect, and I would suggest that if your reputation means a damn to you, don't hold off on the discontinuation of this practice until you find another gimmick to replace it with.

In fact, don't "replace it" at all. By all means make your sales copy more exciting, but realise that people, by and large, buy info-products off the back of recommendations given by those they trust. Drive targeted traffic and learn to endear yourself to more people and your sales will rise naturally. Gimmicks, lies and outright fraud aren't the answer.
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D37 13 years ago

Great job! What is your product?
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- Mildred Williams 13 years ago
  
  Congratulations on your success. i'll be trying some of your suggestions and see what kind of results I get.
  
  Thanks
  
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octars 13 years ago

Can you share the name of plug-in that displays the visitors native flag?
s it Free or premium plugin?

Thanks
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- DireStraits 13 years ago
  
  Originally Posted by octars
  
  Can you share the name of plug-in that displays the visitors native flag?
  s it Free or premium plugin?
  
  Thanks
  
  I assumed that when the OP said "World flags", he was referring to the Wordpress plugin World Flags.
  
  Thanks
  
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RevenueGal 13 years ago

You've offered some great tips to increase conversion!

Yes, I've seen many webpages with the coding that indicate that it's the last day to grab the discount. I revisit later and it still says the same thing. It feels shady to me and I insist on NOT buying.

Offering genuine sales to create urgency is always better, although it may take more time and effort on your part to update your sales page. You could also create special discount pages to offer your list from time to time to increase sales for those who might be on the verge of buying but are big penny pinchers.
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Anjine 13 years ago

GuyFromMontreal,

Oh my gosh...

I'd never heard of that plugin! That's genius. Thanks!

Just clipped your post to Evernote.
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- whatihave Banned 13 years ago
  
  Nice job. Sometimes little tweaks here and there make all the difference.
  
  Thanks
  
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linwlove 12 years ago

good ideas
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