My three year old cousin increased my conversion rate 40%

[Todd Walker]

Hey Warriors,

A few days ago this happened...

With all this talk about "Bad News..." and subject lines...

I just wanted to show how even a three year old can increase conversions.

I just finishing writing a sales copy for a product for one of my sites, and was about to send it out of this list of 600. I have already done two email campaigns with this list, and my relationship with them is extremely good.

Both campaigns I got a 15% click through rate, and 90 - 120 unique to my product site, which converted at 15% being a really targeted niche.

First campaign was 12 sales
Seconds was 15 sales

So, I have everything all setup except my subject line, I was brainstorming on what I was going to use this time... so, I went to grab a soda from my frige.

My three year old cousin decided it would be fun to bang on the keyboard of my computer, and in midst of banging she sent the email out to 600 people with the subject line.

lgjlsni's labj34y*(ibh kr

So my email went out as, " Todd, lgjlsni's labj34y*(ibh kr "

I was so mad, but surprisingly enough, I guess because it seemed so messed up my click through rate on my email was 65% , and 390 unique to my site from the list which converted at 12% to be 45 sales!

Haha it was a funny day, I bought her ice cream, and a new toy...

Should talking like a baby be the new mass control?

Todd

Haha... can I rent her out for the day?

It's the little things that surprise you...

Ted K

[pjs]

Hah, thats great! congrats

[Asher]

Haha! You might indeed have got a new Mass Control method! It might be a one-off but still! It worked for you!


Asher

[Frank Bruno]

Now that was a neat little story, made me chuckle.

My 9 y.o daughter is becoming quite the little marketer and mentor as well... lol

Its amazing how kids can put things in such simplistic ways but makes perfect sense.

She says she wants to be an Interent Marketer but I told her to become an attorney since shes always winning her way with me. lol

Frank Bruno

[Scott Ames]

Oh no!!! Here come the copy cat emails with lgjlsni's labj34y*(ibh kr as the subject line.... that's just bad news...

[CDawson]

Internet Marketing Bloopers,

They happen to the best of us.

[tom.schavo]

haha,,that was sweet. Your better start renting out the language CDS of your that kid. I am sure that language works!

[jaggyjay]

LOL!

Internet Marketing Ebooks... $1000+

Number of Emails about some "new" product launch... 108

3-Year-old cousin increasing conversions by 40%... P R I C E L E S S!

Great story Todd! Seems like marketing is in her blood. Be sure to start her college fund : )

[Harvey Segal]

Todd,

I'm appalled.

If you are serious in running an online business there's no
way I would let a child anywhere near my %^$£EQLK@++Z|?<M@~

[Peter Helps]

lol...That's too funny...

My 2 year old sometimes comes into my office and does the same thing. Maybe I should let him work it

And if everything works out, I might be able to claim him on my tax returns

Peter

[richpeck]

Originally Posted by choicewholesale

Haha... can I rent her out for the day?

It's the little things that surprise you...

Ted K

DUDE - that looks so wrong....

[braver55b]

Todd that is something else, I am smiling broadly as I type this, who would have thought that up. That is such a good story, that made my day, even a mistake like that can really bring in the dough.

When I saw your title I thought, Yeah right and now I'm so glad I clicked it. :-)

[adarwish]

Originally Posted by richpeck

DUDE - that looks so wrong....

LOL.

I'm curious - did you send another email to the list explaining what happened?

[Michael Lee]

I can see a new trend in emails forthcoming. No more "bad news" subject lines, but strange letters and symbols that don't mean anything.

Or maybe your 3 year old cousin has a gift, and that code actually meant something. lol.

Cheers,
Michael

[Eric Folks]

Todd, I love it when great things come out of frustrating situations. But I think you owe her more than an ice cream and toy for that one!

I would like to know if anyone would actually consider using a line like your 3 year old cousin in one of their adds now after reading this!

Ciao


Entrepreneurs Wanted
www.ericsincomeplan.com

[Danyelle]

That's such a cute story! Did you ever explain to your list?

[adamv]

That's funny.

You're 3 year old cousin seems to have a knack for writing headlines, how is she with sales letters???

I have a 3 year old daughter and she hasn't increased revenue for me yet at all. I'm going to have a talk with her and tell her that she needs to start bringing home the bacon. Maybe I can get her to write some articles or build backlinks or something.

[grumpyjacksa]

i remember a movie .......

called : Baby Geniuses.....

[lilhay]

Todd

Keep the same subject line if it will result in more sales...lol...children can teach us something
from time to time.

[ravijayagopal]

Originally Posted by adamv

That's funny.

You're 3 year old cousin seems to have a knack for writing headlines, how is she with sales letters???

I have a 3 year old daughter and she hasn't increased revenue for me yet at all. I'm going to have a talk with her and tell her that she needs to start bringing home the bacon. Maybe I can get her to write some articles or build backlinks or something.

That was way too funny dude!

[Mraz]

Don't those email going to spam box at all?

I know your list subscribes to you, but they often don't add you to their safelist.

[Michael Silvester]

Thats It!

I'm changing all my sales page copy to LIPSUM
Lorem Ipsum - All the facts - Lipsum generator

Take Care,

Michael Silvester

[Sirius Lin]

I'm curious to know if you sent a follow-up to that email, Todd. Might hear some interesting feedback from your subscribers!

~ Sirius

[lindajess]

HA! That's fantastic! Yeah, maybe I need to get my 7 year old on and do my subject line...

"Halo3, the best game ever"

HAHAHA

Thanks!

[AndrewCavanagh]

Yeh curiosity works.

I can just see your subscribers reading that subject line and thinking "What the hell is this?"

It will probably only work once though.

It does give you an excuse to email your subscribers again to explain what happened...funny story for your subscribers and most likely even more sales.

Kindest regards,
Andrew Cavanagh

[Eric Johnson]

man, that is freakin awesome...

[Todd Walker]

Hey,

Yes, two days later I emailed them an explanation, I let the traffic rise until i explained... sorry a bit greedy lol

However, I emailed them a message letting them know that my 3-year old cousin wanted to send them the email, and so on... I turned it into a marketing ploy lol, and now using it as a case study in another site of mine haha...

[JazzOscar]

Perhaps this should tell us all that most headlines these days are so hypey and "bad" that every relatively intelligent subscriber will prefer a headline like the one this 3 year old produced over what they usually get.

[tamtu]

My 10 month old deleted an article today which was almost done and I have not saved, so it can happen either way.

[lakshaybehl]

Hehehe... cool...

Consider sending a coouple more of these... lol

[JeremyL]

Great Story Todd!

I wonder... does " Todd, lgjlsni's labj34y*(ibh kr "
look like a password that may have increased curiosity with your list. Who cares.. if it worked right?

Now this is funny...

Originally Posted by Steve Garrett

I was drinking milk when I read this line. Thanks.

going to clean my monitor now

Would have loved to see the web cam view. LMAO

[Roy Carter]

Actually I can reveal that " Todd, lgjlsni's labj34y*(ibh kr " is Venutian for...

'Bad News!'

If you check your stats I am certain that you will find that all your buyers from that email came from Venus.

P.S. Also check your Paypal account because they've probably paid you in 'Crons' which is not legal tender anywhere on earth.

Roy

[Faisal Anwar]

Thats it! thats it! Thats the code I was trying to break since 5 years ago. This is the right keyword for every niche " Todd, lgjlsni's labj34y*(ibh kr " Lucky baby!

[calvin69]

Originally Posted by Eric Folks

I would like to know if anyone would actually consider using a line like your 3 year old cousin in one of their adds now after reading this!

Yes, I did.

I just sent this out 42 minutes ago:

Originally Posted by Markus_Allen

[.name_f] lgjlsni's labj34y*(ibh kr

This Thursday on Stump Markus,
I'm going to reveal how a 3-year old
increased conversions by over 40% --
typing this as the subject line in an email:

[.name_f] lgjlsni's labj34y*(ibh kr

(I just read about this at the Warrior Forum,
and it's a great story.)

In addition, we're going to
brainstorm lots of fast and easy ways
to bring you new business...

... The fun starts at exactly high noon (Thursday) at:
http://www.marketing-ideas.org/Stump-Markus-Live.php

Markus

I'll track it again my typical clickthrough rate (much more important to me than an open rate) and see what happens.

Of course, I'm going to refer to this post on my broadcast.

[Todd Walker]

HAHA!

Calvin, I really hope it works well...

I'm serious...

Baby talk will be the next mass control!!

[Greg Cooksley]

Hey Todd,

That's so cute.....

Makes me think that I need to get my children to start contributing
to the "I want this " fund.....

Talk about child labour......

As they say...out of the mouth's of babes....

Regards

Greg

[calvin69]

Originally Posted by Todd Walker

HAHA!

Calvin, I really hope it works well...

I'm serious...

Baby talk will be the next mass control!!

Well, I might not have good news.

You see every Tuesday, I tease my list about my every Thursday Stump Markus broadcast.

That means that testing this isn't nearly scientific... because the message is always different.

Unfortunately, the test email generated about half the normal response.

With that said, it was worth the test to me because it proves that response depends on lots of factors. I find my list responds the best when I use a 5-word subject line that's heavy on the "What's in it for me?"

[Terry Hatfield]

I know what happened . . .

All the 3 year olds at your lists houses seen the email, understood the baby talk, and snuck and hit the order button when their baby sitters went to get a soda from the fridge.

Terry