Why do you sell your secrets?

by JustKid 31 replies
My friend and I was having a discussion. We both found it kinda laughable when someone comes along selling their million dollar secret and when asked why they were selling it their only reason was.

"Cause I made so much money already"
"I don't need this method anymore"

I just found it funny that I could look through half the WSO's and have the same two lines above repeated over and over. Which got me kinda curious for the serious sellers.

Why do you sell your methods? Why not keep it to yourself and make some more money?

I figure there's a line between the hacks and frauds and the for lack of a better word "real people"
#main internet marketing discussion forum #secrets #sell
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  • Profile picture of the author DrJale
    I could answer you this questions, but probably this entire forum is going to hate me...
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    • Profile picture of the author ExRat
      Hi JustKid,

      People try and simplify things by suggesting that there are only two groups -

      a) those selling 'secrets'

      b) those implementing those plans and failing

      What about if there were hundreds of different groups, including those who realise that everything that is worth applying effort into (because it has 'legs' IE any kind of longevity) is going to require some kind of individual effort - some kind of unique twist, possibly two strategies combined into one, some out of the box thinking, some foresight and ingenuity and initiative and innovation etc etc

      In other words, if you choose to, open your mind and position yourself firmly outside of being strictly within one of those two groups above.

      Taking this perspective, things become a lot clearer.

      Or you could tell yourself that the only people who succeed online are in group a) and only ever make money from the activity outlined in group a)...
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    • Profile picture of the author CyberSEO
      Originally Posted by DrJale View Post

      I could answer you this questions, but probably this entire forum is going to hate me...
      I don't afraid of haters and can say it without any fear: nobody will sell the real secrets. PERIOD.

      Everything that you can read in these infinite SEO manuals, commercial success books etc is not a secret. These are well-known things that every established IM knows already because it was many times revealed and discussed on various message boards, blogs etc.

      I would agree that these "secret" manuals could be somehow useful for the newbies because they (not all of course but some) are contain a well structured and explained information. This may help the beginners to overcome that real mess in their heads.
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    • Profile picture of the author Brandon Huang
      DrJale just answer it, let haters be...

      Well the way I see it there are 2 reasons:
      1) They want to get more money even after being successful (If you had a 100,000 dollars, why not double it?), humans often seek new goals.
      2) Some are obviously desperate for money so they entice you with persuasive versions of their sales letter and stretching the truth a little bit (like what MB IM mentioned "push one button and watch your cash rise like water!", those kind of promises)

      I would never promise my customers anything but instead let them know that hard work is the basis of success when using my methods contained in my product. So you should start doing it this way, people!

      Try quoting things like "I earned 2000$ selling my WSO and heres how you could too!"

      Use possibility phrases like "may" or "could" that sounds a little better than to promise them all out!
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  • Profile picture of the author thebitbotdotcom
    Because they're not "secrets", they're "dreams"...LOL!
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  • Profile picture of the author KimboJim
    This could be taken to much more than just IM. There are plenty of rich people (rich before writing a book about becoming rich) that share their secret. It could be that the secret is not making them much anymore and they want to do this to profit from the book, they feel a need to share information (which just seems very human, doesn't it?), or they feel so secure in their niche that no one can touch them and publishing a book will only give them a profit.
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  • Profile picture of the author zannix
    I think people selling methods like that generally have another, private method which works better for them, but why not sell the other method to the people who can't make money or make little money anyway?

    Sure it's maybe not as effective, and they wouldn't personally use it themselves (anymore), but it works to a certain degree (which they surpassed a long time ago) - and so it has value to sell.

    Then, of course, there's another option - sometimes it's much easier and more profitable to simply sell the idea, than to work at the idea yourself.
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    • Profile picture of the author Martin Luxton
      You might want to check out Tom Peters' take on this in "The Work Matters".

      In talking about consultancy, he says that you should be on a "path to Personal Mastery" and be "devoted to learning new stuff every day".

      So, even if you share your best knowledge today, you'll have new knowledge tomorrow.

      Now, if your question were "if you had just one secret and couldn't get any more, why would you sell it?", the answers to that might be very revealing.


      Martin
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  • Profile picture of the author joekoffi
    they make money by selling what they call "secrets"
    Most of the payment proofs (clickbank screens) are sales they made by selling the same
    thing they want you to buy.
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  • Profile picture of the author Paul Myers
    Dawg... How many times a week will someone come in and ask this same question, or make this same silly argument?

    People sell courses teaching others how to write sales copy. Many of these products are extremely effective when properly applied. Why would someone do that, if they make money from writing salesletters themselves? Surely what they're teaching can't still work, or they wouldn't sell it, right? But it does, and they do.

    Perhaps the problem isn't with the selling of how-to info as much as it is with your lack of understanding and imagination?


    Paul
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    • Profile picture of the author Jon Patrick
      I agree with Paul. There are plenty of areas in which someone with experience can sell a how-to guide without putting themselves out of business, copywriting being just one of those. But you're right to be suspicious of people who claim that they're selling you something because they don't need the money any more.
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    • Profile picture of the author Martin Luxton
      Originally Posted by Paul Myers View Post

      Dawg... How many times a week will someone come in and ask this same question, or make this same silly argument?
      Paul
      A couple of points that (surprisingly) don't usually come up in those threads.

      1. Writing a book about "How I Made $234,769.23 In Two Seconds" doesn't make you a teacher, it makes you a fiction author.

      2. Teaching is a profession that requires great skill and training. If someone does it well, they will have an abundant supply of knowledge, insight and experience which they can pass on to others. Sharing knowledge with others is hardwired into a teacher's DNA and it's very fulfilling for them knowing that they are helping other people.

      The win-win for people sharing their money-making strategies (secrets is probably not the right word) is that they are catering for both their own financial and emotional needs.

      Of course there are cowboys out there, but if we are talking about genuinely successful, and well-rounded, people the urge to help and share is a prime motivator.


      Martin
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  • Profile picture of the author Paul Myers
    But you're right to be suspicious of people who claim that they're selling you something because they don't need the money any more.
    There are at least three kinds of people who will tell you that and still charge for the product.

    1: Liars.

    2: People who understand that you won't value what they offer if you get it for free.

    3: People who simply don't believe in giving things of high value away for free. They may not need the money, but they know what their experience is worth and refuse to devalue it.


    Paul
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    • Profile picture of the author Jon Patrick
      That's an interesting take, Paul. I guess you would have to base your level of trust in them on their individual history and reputation.
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  • Profile picture of the author MB IM
    Listen, I have a secret method with which you can earn $5,000 a month by just pressing a button. It is 100% automatic and anyone can do it! And I will tell you everything about it in my WSO for only $7.97! (
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  • Profile picture of the author Paul Myers
    Will,

    Tsk. Don't you know the secret code? When someone adds the word PERIOD after a statement, you're never supposed to challenge them. That's their way of disclosing that the Big Cat Himself revealed the info to them, as a voice from within a burning hairball.

    Ack. Oop.


    Paul
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  • Profile picture of the author sbucciarel
    Banned
    I don't sell methods or secrets. I don't have any secrets. Don't paint the whole industry with the same brush. Some people have entirely different business models and sell websites, software, and courses on how to do things that people want to learn to do.

    That being said, I have purchased a lot of information products that proved to be valuable to me. I learned a lot from them and don't really know why people choose to teach and don't really care ... I'm just glad they do.
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  • Profile picture of the author Laurel K Harper
    One way to look at this is that every 'secret' is a gap in known or readily available information. As long as there is a gap in people's understanding, they are willing to pay to fill that gap. I think that the gap does not exist indefinitely, and has a shelf life. The result of that is that if you do not 'sell' this information you leave the money on the table. You could choose to keep your secret so as to profit from doing it, but you can continue to do it even if you sell the information.

    Money today is maximized, if you have income streams stacked. I think everyone agrees with that here. So the more streams you can stack simultaneously, the better off you are in monetizing your time.

    LKH
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  • People don't seem to grasp this "why would you sell your secret system?" concept, so I will try to explain it in one single sentence:

    Because it's MUCH easier, more scalable, less risky and more efficient to make money by packaging a system into a stand-alone product to sell it to the mass-market, than it is to make money by putting that same system into action yourself.

    Why do you think consulting companies like Price, Waterhouse & Coopers or Ernest & Young make their money selling their management "systems" to other corporations, rather than running their own corporations themselves? I mean, if they're so good at managing macro businesses, why don't they compete in the market themselves? Well, I quote myself: because it's easier, more scalable and more efficient to sell the "system" than to exploit the "system".
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  • Profile picture of the author costi
    Because really they don't have so much money, their methods are already obsolete and an old method can make money in present only by selling it like a big secret. Some other guys are too lazy to make some research and are looking for exact blueprints that will not work anymore, anyway most guys are just too lazy even to take action after they bought a product!
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  • Profile picture of the author adampowers
    Their are no real secrets to online anything. There's just the illusion of a secret.

    What 1 person is doing could only work for them and their sales structure as well, but most likely than not, someone else out there is doing the same thing. When you buy or pay for a "secret", you're paying for an expertise or experience that works for someone.

    Was it really a secret? NO, but if you want to learn what took a time investment for someone else to learn, than, yes... it is a secret to YOU, because you don't know it, and it will cost money.

    Their are no short cuts, you either pay for something, or learn it by yourself.
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    • Profile picture of the author Danny McConnell
      I enjoy reading these threads not for the answers in them, though there are some good ones.

      What I find fascinating is how the varied answers reflect the personalities of the people giving them.

      In this particular thread you see everything from "These are by and large great guys (or gals) just trying to help out struggling newbies", to "No one would do this everyone's in it for themselves and if you believe these scammers you are a fool."
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  • Profile picture of the author Paul Myers
    Time out, folks...

    We don't care what your beliefs are, or even if you have any at all, on the subject of religion. That is your business, and none of ours.

    However, you will NOT ridicule others for their beliefs, or lack thereof, on that subject in this forum. Not if you plan to stay a member here.


    Paul

    PS: The posts that prompted this comment have been deleted.
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  • Profile picture of the author CyberSEO
    Originally Posted by Danny McConnell View Post

    What I find fascinating is how the varied answers reflect the personalities of the people giving them.
    I never said that the teachers are scammers or something like that. However teaching well known things and giving away the "real secrets" is not the same thing. When my first teacher told me that 2+2=4 she didn't lie, but just helped me to learn the basics of mathematics. Is it bad? Course not!

    P.S. Sorry for mentioning the things that may insult someone's beliefs here. That was my mistake, and the post has been fixed.
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    • Profile picture of the author Paul Myers
      Originally Posted by CyberSEO View Post

      P.S. Sorry for mentioning the things that may insult someone's beliefs here. That was my mistake, and the post has been fixed.
      And yet you kept sneaking the same substitute line back in after I deleted and warned you about the original. 4 times you re-inserted that.

      Get this straight: We are not kidding about the rule about bashing someone's religious beliefs, no matter what those might be. We don't allow people to preach religion here, or to bash people based on theirs.

      The next time you cross that line, you and all your posts go away for good, and your domain name will forever be converted by the forum software to dumbass.com

      I will personally report you to your ISP and your web host for abuse of this forum and its members.

      I will go after every link in your chain if you even look like you're thinking about maybe someday hinting at the notion of considering that sort of comment again.

      Keep your isms to yourself.


      Paul
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  • Profile picture of the author Chri5123
    Originally Posted by JustKid View Post

    My friend and I was having a discussion. We both found it kinda laughable when someone comes along selling their million dollar secret and when asked why they were selling it their only reason was.

    "Cause I made so much money already"
    "I don't need this method anymore"

    I just found it funny that I could look through half the WSO's and have the same two lines above repeated over and over. Which got me kinda curious for the serious sellers.

    Why do you sell your methods? Why not keep it to yourself and make some more money?

    I figure there's a line between the hacks and frauds and the for lack of a better word "real people"
    Hey,

    Awesome post!

    This question comes up a lot!

    Since you asked I will tell you:

    Let's look at it like this:

    Question:

    "Chris, why do you sell your secrets?"

    "Why would you want people knowing EXACTLY how you make money because you will get too much competition?"

    Here is the answer:

    My products offer value! It as simple as that! I know they do because they contain methods and strategies that I have made a lot of money from.

    Why do I sell them?

    Well of course there is the financial gain but I KNOW that out of every 500 sales I have only 10 of those people will take the LEVEL of action required to make money online!

    I have had refund requests like this:

    "I already know this, can I have my money back?"

    Of course I refund but my point is that most people already KNOW what they need to do to make money...

    Let's take Amazon sites for instance - I am willing to bet that the people making good money with Amazon have MORE sites out there...

    Where as a "normal" person will only make 3 or 4 sites and say "This does not work!", someone that wants REAL success will make 200 of these sites and make a killing...

    It comes down to the old saying:

    "You can lead a horse to water, but you can't make it drink..."

    That is why I KNOW there will never be much competition but the methods (at least the ones I sell) I KNOW work...

    Chris
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    • Profile picture of the author Chris Sorrell
      1. Name the products that are claiming to be selling a secret. I don't see any, but you may be more eagle eyed.

      2. Selling a $9 product is not much good if you only sell one copy, but sell 500 and you're looking at $4500 plus 500 buyers on your email list which if treated and promoted to properly will equate to at least $1 each per month in revenue with virtually no overheads = $6k per annum - if you sell 1000 copies then these figures will be doubled and so on and so forth. Not bad for something which may have taken a few hours or so to create.

      3. There are small companies you may have heard of called Mcdonalds and Wal Mart who do fairly well out of selling low priced items to a huge market. And apparently they even understand the concept of offering an irresistable up front offer to then make the profit on additional upsells and cross sells.
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  • Profile picture of the author Brandon Huang
    Just a clarification to understand the word secret. It actually means unknown to others so it depends on who you are selling it to. If it's something new to the person, it can be known as a secret to the buyer and is of high value like the first time you found out Internet marketing deeply. If the "secrets" sold are already to known to that buyer, then it is not really a secret for them. Not everything is really a scam but will be considered one if they fail to present what the product should really deliver to the buyers.
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  • Profile picture of the author savvybizbuilder
    Some of these people only selling with false claim. It is their way on making money which is wrong.
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