How could these people afford the Altitude seminars ?

[Tony M.]

I've bought the GetAltitude home study course and I love the content and the very valuable lessons I'm currently implementing in my business from that course. It's just awesome.

However, something seems really strange to me.
It has been said everywhere that the Altitude seminar cost $10,000.

But almost all of the hotseats that I've seen so far on the DVDs (I've been watching the Modern Marketing ones first) are newbies.
The people whose optin pages are being corrected by Eben are obviously new at this. "the website has been up for three weeks", "i've yet to make a sale", etc...

My question is :
How could these people afford a 10 grand ticket for the seminar ?
Or did they get there for a discount or whatever ?
Is there actually an audience of newbies that have $10,000 in their hands to spend on a seminar ?

[R Hagel]

Newbies refers to being new to IM. However, that doesn't mean that they don't have money.

Consider this...

Paris Hilton is probably an IM newbie.

John McCain would be considered an IM newbie.

Queen Elizabeth probably would be considered an IM newbie.


Those are all extreme examples. But the point is, what someone has in their checking account doesn't determine whether they're an IM newbie.

Cheers,
Becky

[Centimetro]

i HIGHLY doubt that a newbie to IM would spend $10,000 on anything related to IM, even if they do technically have that money to spend

[Kevin Riley]

Hmmm? What always makes me laugh here is the false economy penny pinching I often see. It's obvious that many Warriors have never run a business in the offline world.

I would consider it a good investment to only pay $10,000 for training or a workshop if it could get me up and running faster. Think of every month you shave off your learning curve, and how much money you are losing in every month that you are not up to speed. Puts another spin on the old saying "Penny wise, pound foolish"

I'm not endorsing Eben's seminar, as I haven't looked at it to see the value behind it. But, if it is the kind of seminar that can have you up and running a lot quicker, then I'd say it's worth it to borrow the cash as an investment in your business. Compared to what I've invested in offline businesses, it's cheap.

[Tony M.]

Originally Posted by R Hagel

Newbies refers to being new to IM. However, that doesn't mean that they don't have money.

Ok, so I guess it's that plus maybe not everyone actually paid the 10k.

[Ken Preuss]

Million dollar sales lesson:

When you present something that someone believes will help them get from point A to point B quickly and see major results, they do whatever it takes to afford it no matter how "broke" they constantly complain they are.



Ken

[Jekiko]

I agree that some workshops are worth $10k because they can get you to DO something.

Loads of us have spend the last 2 or 3 years reading and learning and buying stuff without actually doing much. Bet you some reading this thread wished they had spent 10k 3 years ago if it would have meant that now they had a 5 or 6k a month business ( or even a 20k business as some enjoy)

A seminar or workshop that gets you to do something that you can continue after you have left can be worth a great deal. If it gets you moving and earning money 3 or 4 months quicker then its going to be worth it.

The other thing it can help with is taking you to the next step.
Many of us are earning a low income maybe under $1000 a month, so we also have that day job. To get to the next step - up to the 5k per month is obviously gonna be worth that 10k ticket.
(of course you weren't asking that so I just throw that in as a free bonus )

all the best

[Jason Moffatt]

Originally Posted by davebo

I'd suspect one of two answers

a) You are underestimating how gullible people are. They think that spending a few days "networking" and learning from Eban will make them rich, so they spend 10k.

b) It was advertised as 10k, but little or noone actually spent that much on a seat.

a) You're so WRONG! The people in that audience were far from gullible. Maybe a sliver of them were gullible but it was a SOLID crowd of very witty people.

Anyone who couldn't get $10,000 worth of value just from networking with that crowd needs a bit of a head adjustment in my opinion. There were tons of millionaires, and multi millionaires in the crowd, not to mention a slough of well known gurus.

b) WRONG again. A select few may have gotten in below the ticket price but that's because they provide a ton of value to the attendees that did pay $10,000. I mean, would you expect a guy who's doing $10,000,000 a year to buy a ticket, or do you think Eben would be smart enough to comp him in hopes he'd share his knowledge with the rest of the people?

[Jekiko]

Hi Jason

Do you attend ?

[Jeremy Kelsall]

I probably could not have afforded it when I first started....

However, knowing what I know now, I would probably would have begged, borrowed, and stolen until I came up with it

[Jason Moffatt]

Originally Posted by Jekiko

I agree that some workshops are worth $10k because they can get you to DO something.

BINGO!

And Eben is great at motivating people to take action.

I haven't watched the videos, but if you do you may see me in the audience implementing one of Eben's tips right away.

He did some "Fast Implementation" contest, and within minutes I went out and implemented a idea he gave from stage. I plugged away on the laptop for about 30 minutes during the seminar, then went to lunch.

After lunch I came back and made almost a $1000. By the end of the day it was well over $1000.

He's really good at getting folks to make moves, and quickly!

Originally Posted by Tony M.

My question is :
How could these people afford a 10 grand ticket for the seminar ?
Or did they get there for a discount or whatever ?
Is there actually an audience of newbies that have $10,000 in their hands to spend on a seminar ?

To some people, $10,000 is not a lot of money...

[chrisoldcorn]

You get what you pay for. I receive Eben's e-mails and would be willing to pay 10K. Look at his blog. He knows his stuff.

[ChrisByrns]

y'know.. there ARE actually people who are new to IM, but who already have a lucrative business.. be it selling cars or whatever.. those people DO have the 10 grand and if they really want to learn something new / get into the IM biz.. well.. they spend that money. simple as that.

[JayXtreme]

I'm a little shocked at some people's view of Altitude to be honest.. some of the guys in that room were SMOKIN hot marketers too, not only noobs..

I saw some VERY big faces in that crowd, some big business folk..

And Eben is a delivery magician.. he could talk your business plan to you and have it 10x more effective than you read it to yourself...

Peace

Jay

[JayXtreme]

LOL @DaveBo

I'm long passed being dazzled "Dave"... seriously.. lose the chip soldier

Peace

Jay

[Jason Fladlien]

First, I know several people first hand who own businesses or work jobs that get paid well over 100,000 a year, but the only problem is they work 70-80 a week.

They are very attracted to the passive income that the internet offers.

Since these people already have the money, and because they are already successful, they know the price to pay for success... And the quickest way to get it: simply find a mentor you can go to directly and then model them and their approach.

These people do not bat an eye at spending $10,000 provided they feel they will get fair times that in return. And Eben's a good enough marketer to effectively demonstrate that his Get Altitude seminar can do that.

It's true that the majority of people attracted to the internet are living paycheck to paycheck and can't afford to spend even $500 at a time on their online business when they're starting, and have never seen $10,000 in their whole life.

That's the majority. But there are also a small minority who are like the people I described above. And I'm sure with Eben's reach, he was able to attract them.

I know a really savvy entrepreneur that does 250k a year, but works like a dog. He was interested in getting into real estate to earn a more passive income, so he could retire from his active business. What'd he do? His first purchase was a 15k mastermind program where he could align himselves with some of the most successful guys in the industry.

The result: within 6 months of getting into the real estate game, he made over 150K, PART TIME, while still working in his normal business.

I'm not saying all those people who went to Eben's training fell into that category. I'm just saying it's something to think about as a possibility.

-Jason

[Kyle Tully]

Originally Posted by Centimetro

i HIGHLY doubt that a newbie to IM would spend $10,000 on anything related to IM, even if they do technically have that money to spend

And THAT is why so many people in IM sell $7 ebooks and wonder why they never make any real money.

You are NOT your market.

I know at least 10 marketers with $10k+ coaching programs all aimed at newbies.

These things are PACKED with people.

Believe it or not, not every "newbie" wants to spend 3 years in a forum learning questionable skills from mostly poor "marketers".

(I love forums as much as the next guy, but let's face it... there are MUCH faster ways to get an education if you've got the money.)

[John Taylor]

I'm sorry, I can't stop pissing myself with laughter
at the comments that people won't spend $10k on
attending a seminar.

How much do people spend on a new car, a Harley,
a boat, an annual holiday? None of which will give
you a return.

Investing in yourself is one of THE smartest moves
that you can make.

Please, don't second guess what people can and can't
afford.

Your assumptions and beliefs are not the same as everyone
else's.

I've spent at least $10,000 on books, CDs and DVD's from
places like Amazon in the last couple of years!

John

[Centimetro]

Originally Posted by Kyle Tully

And THAT is why so many people in IM sell $7 ebooks and wonder why they never make any real money.

You are NOT your market.

I know at least 10 marketers with $10k+ coaching programs all aimed at newbies.

You know, this is a really good point. Shame on me.

Plus, I don't know what I was thinking anyway. I've personally seen absolute real estate investing newbies plop down many thousands for a seminar. So it's not far fetched at all to think that someone who's actually already somewhat involved in internet marketing (new or not) would invest $10,000

Also, I'm a HUGE fan of Eben, and I don't doubt his ability to sell it (and deliver)

[Chris Lockwood]

Becky got it right. I don't know why people act as if the Internet is the only place to make money, therefore, anyone new to IM has no money.

[Tony M.]

It's really eye-opening for me, now that I see the opportunity here. I would always have thought that the big-ticket events were only for advanced customers (in any industry).
What I understand here is that I was dead wrong.

As an example I was reluctant to send "cold" people directly from my optin page to an expensive coaching program sales letter, but given what I learned here, I'm going to give it a try today in my niche.

[jasonl70]

I have always been shocked at how many people assume all newbies are broke... I got most of my friends into IM, and trust me - none of us were remotely close to broke.

[Jenna Paulson]

Personally i would have to know that the $10k would be returned many times over by what i learnt at the seminar. I just doubt it would be.

I had a friend go to one of the Inside Track property seminars in the UK. Cost him $10k equivalent. Most the info he learnt was in a book i had for $20.

Jenna

[Rick Johansson]

I bought the Altitude DVDs when they launched and they were worth every penny. I would have easily paid 10 grand to go to that seminar (unfortunately there was a schedule conflict).

I was always under the impression that information sold in bookstores for $20 and such is severely undervalued (especially in the business niche). Considering Eben already consumed all that information and make millions from it, paying 10K to learn from him is peanuts.

Especially when you consider you can pay 10 times more at a university that's taught by professors who haven't started a business in their lives...

Rick

[Magic Johnson]

Originally Posted by Jason Moffatt

a) You're so WRONG! The people in that audience were far from gullible. Maybe a sliver of them were gullible but it was a SOLID crowd of very witty people.

Anyone who couldn't get $10,000 worth of value just from networking with that crowd needs a bit of a head adjustment in my opinion. There were tons of millionaires, and multi millionaires in the crowd, not to mention a slough of well known gurus.

Jason, networking for $10,000 dollars is a well spent education on IM.

I don't care if they are millionaires or gazillionaires, you go to a IM seminar to learn not to network.

Unless networking is the main theme.

[Magic Johnson]

Originally Posted by Jenna Paulson

Personally i would have to know that the $10k would be returned many times over by what i learnt at the seminar. I just doubt it would be.

I had a friend go to one of the Inside Track property seminars in the UK. Cost him $10k equivalent. Most the info he learnt was in a book i had for $20.

Jenna

Exactly, you hit it right on the needle. It's not newbies being broke or not, it's about getting your money's worth and speding time vicely.

There is good make money seminars out there.

Most I believe is just hyped up to sell the basics, and some hard candies.

Then there is this 1 on 1 mentoring for $25,000 and so on...

Backend, Upsell, cross sell and you name it

[Tsnyder]

Bottom line... you always pay for education no matter what you do.

You either pay someone who's been down the path before you
and can show you the way or you pay through lost profits as you
stumble around in the dark trying to learn on your own.

To pay $10K to have a guy who earns $20 Million show you the path
is a no brainer imho.

Never take business advice from people who haven't done what
you want to do.

Tsnyder

[jnapier]

I bought the Get Altitude DVDs and have been enjoying the info I've gotten. In my life I've only known 2 people I'd pay 10k for: Tony Robbins and Jay Abraham. There are many others available and after 9 DVDs from Eben I can see myself adding him to the list.

While some might ask "Who can afford" - I think it's important to realize that the person who's asking that question might be in a different place than those who attended. Credit Cards are also a big use to attend seminars. If you've got 40K available on your Master Card - you might just put 1/4th of that into the seminar.

Jay NaPier

[Kevin Riley]

Originally Posted by John Taylor

I'm sorry, I can't stop pissing myself with laughter
at the comments that people won't spend $10k on
attending a seminar.

How much do people spend on a new car, a Harley,
a boat, an annual holiday? None of which will give
you a return.

Exactly! I think those folks need to read Robert Kyosaki's book. That was the one point he made that I agreed with the most. "Invest your money in assets, not liabilities" A new car is just a waste of money, unless you're going to open a limo service.

[Martin Luxton]

People will pay a lot of money for something they perceive will benefit them.

Rubbing shoulders with top marketers and having the chance to network with them? $10,000 an hour sounds cheap.

I can appreciate that people with less experience might not get the same value from the event as people like J Mo, but it's their money and their life.

A question.

Would you pay $5,000,000 for somebody to sing Happy Birthday to you?

Kimo’s Vegas - January 09, 2009 | Kimo's Vegas | Midweek.com

Martin

[Raydal]

This may be on the 'mindset' side, but many people don't realize that if they
can't SEE themselves spending $10,000 for business education then they
wouldn't be able to SEE themselves getting $10,000 either.

In other words, when people express 'wonder and awe' at a small amount
of money like $10,000 it betrays their small expectations that must be
overcome before they see any success.

-Ray Edwards

[Martin Luxton]

Originally Posted by Raydal

This may be on the 'mindset' side, but many people don't realize that if they
can't SEE themselves spending $10,000 for business education then they
wouldn't be able to SEE themselves getting $10,000 either.

In other words, when people express 'wonder and awe' at a small amount
of money like $10,000 it betrays their small expectations that must be
overcome before they see any success.

-Ray Edwards

That really resonates with me, Ray.

One of my biggest problems until a few months back was being seduced by all these "make $300 a week" or "make $2,000 a month" secrets.

Then I woke up and said to myself

"Pay someone to show me how to make less money than I'm getting from my job?"

Martin

[Hank]

Ray, you hit the nail on the head. The quality of questions a person asks, is most revealing.

A person's inherent limitations are certainly exposed by the type of questions he asks.

Cheers!

Hanif

[winebuddy]

here's the thing.... you do nothing - you get nothing

If ANY seminar or product can get you to do SOMETHING and start taking action - it's worth it.

Knowledge, by itself, is worthless.

Knowledge, with action on that knowledge, is powerful.

[Kevin Riley]

Originally Posted by winebuddy

here's the thing.... you do nothing - you get nothing

If ANY seminar or product can get you to do SOMETHING and start taking action - it's worth it.

Knowledge, by itself, is worthless.

Knowledge, with action on that knowledge, is powerful.

Yes! Yes! Yes!

I just got another one of my favourite type of e-mails last night. It was from one of my members who has been receiving my newsletter for over a year now. This member was excited and happy because they finally had started making some good money with the info.

The secret? They had finally taken action! Funny how that makes so much difference.

[Ken Strong]

Originally Posted by Kevin Riley

The secret? They had finally pet my hamsters! Funny how that makes so much difference.

Ah, I knew there was a secret to your success.

[PhillipOlsson]

Hahaha. that brings to mind a very old saying.

"You out what you put in"

So with that said, remember that the only person who can create success for you is YOU!.... so if you find yourself starting to slack just remember why it is your doing this. whether its financial freedom or to replace your current income and spend more time with your family.
NEVER GIVE UP!

best luck to everyone,

Phillip R Olsson

[RonHamernik]

Originally Posted by Jason Moffatt

I haven't watched the videos, but if you do you may see me in the audience implementing one of Eben's tips right away.

You're instantly recognizable in two or three shots, looking all "corporate" with your short hair. :-)

Originally Posted by marcanthony

To some people, $10,000 is not a lot of money...

Case in point . . . . someone paid $5K to go to Eben's product creation mastermind this weekend and can't go. So this person is letting me take his/her place . . . . for free. To this person's credit, absolutely nothing was asked for in return. Totally amazing vibe! Talk about paying it forward! I am soooo incredibly psyched to be going!

Originally Posted by JayXtreme

some of the guys in that room were SMOKIN hot marketers too, not only noobs..

I saw some VERY big faces in that crowd, some big business folk..

And Eben is a delivery magician.. he could talk your business plan to you and have it 10x more effective than you read it to yourself...

I don't believe that this was marketed to newbies. Dean Graziosi was there, and he was selling $1 Million per week at the time, I believe. There were many others.

And speaking about delivery . . . there was an attendee whose USP was teaching businesses how they are limiting their potential by "keeping one foot on the gas, and keeping the other foot on the brakes at the same time." So Eben ends up showing the attendee how the attendee, himself, was keeping one foot on the gas and the other on the brake. Magic, lol.

Originally Posted by Magic Johnson

I don't care if they are millionaires or gazillionaires, you go to a IM seminar to learn not to network.

Unless networking is the main theme.

I can't speak for you, but I am ALWAYS keeping the opportunity radars on "full alert" for networking opportunities. It's good to have friends. The right relationships can negate a tremendous lack of knowledge. I will spend money to go to events that I have no interest in if I believe that the right people will be there. Sometimes who you know is more important than what you know.

[Loren Woirhaye]

When I was starting out I spent $1000s on seminars and
they did change my thinking, or helped to anyway.

The information itself... well over the years I happened to
read some of the same books the seminar-givers read -
and had some eye-popping revelations about perceived
value.

In a nutshell, don't underestimate what you can learn at
the library. Don't underestimate the value of a seminar
experience either. If you just want the information, read
the books first, then if you go to a seminar and it's stuff
you already know you can get your money back the first
day and go home.

[Alex Sol]

A friend of mine recently spent $7,000 on a REAL-ESTATE-RELATED seminar/workshop. He took a loan in order to attend this event and he is new to real estate. So I guess there are many newbies who will spend $10k on such thing...

[lassitermarketing]

Originally Posted by Magic Johnson

Jason, networking for $10,000 dollars is a well spent education on IM.

I don't care if they are millionaires or gazillionaires, you go to a IM seminar to learn not to network.

Unless networking is the main theme.

I disagree. I think that networking is a huge part of attending live events.

[lassitermarketing]

Originally Posted by Magic Johnson

Jason, networking for $10,000 dollars is a well spent education on IM.

I don't care if they are millionaires or gazillionaires, you go to a IM seminar to learn not to network.

Unless networking is the main theme.

I disagree. I think that networking is a huge part of attending live events.

[jayman]

I know at least 5 newbies that have spent more than 10K
attending seminars. And i do believe the people you get
to network with are as valuable as the education you get.
Also, what you do with the info and contacts you get
there is what will determine your success

[Mark McClure]

Turn this one around 180"

Would anyone pay 10K to present at one of Eben's seminars? ;-)

Back of room sales
Endorsements
Credibility
Networking

[Scott Ames]

Originally Posted by Kevin Riley

Hmmm? What always makes me laugh here is the false economy penny pinching I often see. It's obvious that many Warriors have never run a business in the offline world.

I would consider it a good investment to only pay $10,000 for training or a workshop if it could get me up and running faster. Think of every month you shave off your learning curve, and how much money you are losing in every month that you are not up to speed. Puts another spin on the old saying "Penny wise, pound foolish"

I'm not endorsing Eben's seminar, as I haven't looked at it to see the value behind it. But, if it is the kind of seminar that can have you up and running a lot quicker, then I'd say it's worth it to borrow the cash as an investment in your business. Compared to what I've invested in offline businesses, it's cheap.

I've spent $25,000 for a bit of computer training on a well known database and still needed more to get certified. All that just to get up to speed on some software and work for someone else. The classes were full too with about 30 people in each at over $1,000 a day.

People entering IM don't have to be paupers. Some come from offline businesses and want to make a change. They indeed my consider $10,000 very reasonable.

[Mike Hill]

Originally Posted by Magic Johnson

Jason, networking for $10,000 dollars is a well spent education on IM.

I don't care if they are millionaires or gazillionaires, you go to a IM seminar to learn not to network.

Unless networking is the main theme.

Magic Johnson... Dude, you got it all wrong! IM Seminars ARE definitely the place to network and that's what you should spend 99.999% of your time doing.

Mike Hill

[Tony M.]

Originally Posted by Mike Hill

Magic Johnson... Dude, you got it all wrong! IM Seminars ARE definitely the place to network and that's what you should spend 99.999% of your time doing.

Mike Hill

I used to think that the content of the seminar was the most important thing... Then I tried talking to everyone "just in case" when I was going at an event, and from the last month alone, I've got 3 new products out just from the networking and finding impromptu JVs and mentors.

The one thing to be careful about is the quality of the audience. Different Internet marketing seminars appeal to different people. The personality of the host is very important to that regard.

[Michael Nguyen]

Checkout eben's youtube clips and then say whether you've learnt anything new.
I dunno about you but my aim is to one day hold a high ticket seminar and charge $5k - $10k, this is what IM is all about. If you can provide value that is worth it then by all means charge it.