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Old 01-19-2009, 09:11 AM   #1
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Default What's the 'Open Rate' on your weekly newsletter?

I'm curious as to what your 'open rate' is on your weekly newsletter. I'm not referring to an autoresponder newsletter, but one that's made up and sent out on a regular basis.

Mine is at about 40%, as a reference point. I wanted to determine if that is poor, bad, or downright ugly. I guess anything less than 100% leaves room for improvement, but I did want to determine where the point of diminishing returns was at.

Talltom

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