How to get traffic to a music artist's website

Hey everyone

I am wondering what is the best way to get traffic (for free) to a music artist's website, whether it be their own .com, or a myspace, or facebook, or whatever the artist is using as a "home" page.

Let's say there is an artist on facebook with really great music. They do everything right and have a page set up where "liking" the artist will unlock free downloads. But this artist is totally unknown. How, using the internet, can you drive traffic to get people to listen to this artist's music??

If you look at what most bands and artists are doing these days with the internet,they all have social media profiles, are on youtube, myspace, facebook, last.fm, reverbnation, etc. The thing is, all these websites are are just places to listen to the artists music and connect with the artist. Just by having a facebook band page set up alone does nothing to drive new fans to the page. Every band seems to be doing the same thing, they are using social media. But with facebook as the main social network, the old days of being able to friendblast friend requests all day long on myspace to get new fans no longer works, because you can't add people on facebook, they have too add, or like you (as i'm sure everyone knows)

Well, when people ask how to promote musicians online, most people will respond with facebook, twitter, etc. These are all great things, but they are all things to direct the traffic to to hear the music. They do not solve the need of where to get the traffic in the first place.

Any ideas, or thoughts?