Schrödinger's Cat Can Teach You a Lot About Marketing, If Only You Will Listen
I love thought experiments, as I have found that a lot can be learned from them.
The thought experiment I hear about most often is "Schrödinger's cat".
In this thread, I want to tap your memory to prove something that could be valuable to all marketers reading this thread.
Because we are online, we visit a lot of websites. We grab information from a diverse set of Internet properties.
In this thought experiment, it is important that we do not consider websites that we go to all of the time.
It is important not to consider sites that we visit all of the time, sites like the Warrior Forum, because although we like these sites, we may not remember WHY we liked them on our first visit. We just know that we do like them, and as a result, we have made them a habit.
What I want you to do is to consider a website that you went to recently for the first time, a site that you remember by name now.
It is important that you do remember the name of the website, without looking at your bookmarks.
There are two things I want you to tell us about those websites:
If enough people participate in this thread, I believe it will help us as marketers understand how to better present our websites to our visitors -- to organize our websites in such a way that we attract more followers, who will visit our websites regularly.
This kind of thing is important to marketers because if we can create websites that people want to remember and can easily remember, then that sets up the potential for people to visit more than once.
Repeat traffic and repeat sales are often the cheapest kind of traffic to get, and both have the potential to put a lot more money in our pockets.
Let's get this thing started and see where it might take us.
The thought experiment I hear about most often is "Schrödinger's cat".
In this thread, I want to tap your memory to prove something that could be valuable to all marketers reading this thread.
Because we are online, we visit a lot of websites. We grab information from a diverse set of Internet properties.
In this thought experiment, it is important that we do not consider websites that we go to all of the time.
It is important not to consider sites that we visit all of the time, sites like the Warrior Forum, because although we like these sites, we may not remember WHY we liked them on our first visit. We just know that we do like them, and as a result, we have made them a habit.
What I want you to do is to consider a website that you went to recently for the first time, a site that you remember by name now.
It is important that you do remember the name of the website, without looking at your bookmarks.
There are two things I want you to tell us about those websites:
- What is the name of the website?
- What about that website stands out in your mind?
If enough people participate in this thread, I believe it will help us as marketers understand how to better present our websites to our visitors -- to organize our websites in such a way that we attract more followers, who will visit our websites regularly.
This kind of thing is important to marketers because if we can create websites that people want to remember and can easily remember, then that sets up the potential for people to visit more than once.
Repeat traffic and repeat sales are often the cheapest kind of traffic to get, and both have the potential to put a lot more money in our pockets.
Let's get this thing started and see where it might take us.
Publish Coloring Books for Profit (WSOTD 7-30-2015)
Just when you think you've got it all figured out, someone changes the rules.
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Ralph Smith
Mercenary development and deployment.