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Internet Marketing Product Prices

by munchsoul
3 replies
Hi guys,

Been a long time lurker, never posted.. Anyway, I've just got a question that I've been rather curious about.. Why do so many internet marketing products have a price that that end with the number 7?

$97 , $47 , $37, $27 - Look familiar?

Is there any real significance of this number?

Thanks!
#internet #marketing #prices #produce
  • Profile picture of the author barbling
    Originally Posted by munchsoul View Post

    Hi guys,

    Been a long time lurker, never posted.. Anyway, I've just got a question that I've been rather curious about.. Why do so many internet marketing products have a price that that end with the number 7?

    $97 , $47 , $37, $27 - Look familiar?

    Is there any real significance of this number?

    Thanks!
    It be psychological.

    http://www.warriorforum.com/main-int...nding-7-a.html
    Psychological pricing - Wikipedia, the free encyclopedia

    Hope that helps!
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  • Profile picture of the author helisell
    It goes way back....

    Ancient marketer says 'ending in 7 converts better' so the world
    (me included) follows.

    Honestly have we all tested it?

    I seriously doubt it.
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    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

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  • Profile picture of the author mindmastering
    I mostly use 7, 5 and 0 for last number of my products, However it would be interesting to see some quality studies on this. Wikipedia provides just a glimpse.
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