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Where is the best placement for a sales video?

by taskemann
3 replies
Hi!

I'm currently creating a new product, and I'm going to have a sales video on my sales page.

But where is the best location?

Is it on the actuall page where the sales letter and download buttons are, or is it on a page where the visitor will be referred to the actual sales page (where the sales letter is and download buttons) after they have seen the video?


Thanks,

Jimmy
#placement #sales #video
  • Profile picture of the author JennSpencerIM
    I'd test it out both ways and see what better converts for you. It would really depend on your market and traffic so I don't know if there's a definitive answer. I like to use Google Website Optimizer A/B split testing for things like this. It will send half of your traffic one place and half the other and tell you what converts better. Just a thought!
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    • Profile picture of the author RandyRandola
      Split testing is the way to go. But if you want to hit the road running, just R&D what the experts are doing. (rob & duplicate)

      They typically are putting the sales vid to the left with sign up to the right.
      It's a start.
      Then drive traffic and while you are doing that, create another alternate landing page with a different layout. etc
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  • Profile picture of the author TheZafraGroup
    I say you test and track. Which ever produces better results, go for that one. Like everyone has mentioned so far, this is a time to do some split testing.
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