Google's New Dynamic Search Ads
Has anybody looked into the new approach Google is taking with Adwords?
They've just introduced something called dynamic search which involves the automatic generation of a headline based on relevance of the keyword being searched.
Apparently they are trying to bridge the void between common searches and the 16% of daily searches that Google has never seen before.
Looks interesting! More info on Google's Adwords blog:
Introducing Dynamic Search Ads (beta) - Inside AdWords
They've just introduced something called dynamic search which involves the automatic generation of a headline based on relevance of the keyword being searched.
Apparently they are trying to bridge the void between common searches and the 16% of daily searches that Google has never seen before.
Looks interesting! More info on Google's Adwords blog:
Introducing Dynamic Search Ads (beta) - Inside AdWords