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In there an increase in info product sales during the holidays?

by dorono
10 replies
Hello all,

I've been working on an instructional course for saxophone players. The product is an outgrowth of my saxophone website, and pretty much all of the people on the site are saxophone players.

I've been working with an extremely aggressive schedule to get it all done and launched by 12/14, but I'm concerned that in doing so I might have to rush past some very important marketing steps.

For those of you selling info products, do you notice an increase in sales during the holidays? I'm not sure if people buy each other info products as Christmas/Hannukah gifts. If there is an increase during the holidays, then I have to weigh the benefits of shipping earlier to meet the holidays vs shipping later but having a more solid launch plan.

Thanks so much!

Doron
#holidays #increase #info #product #sales
  • Profile picture of the author BloggingPro
    Are you speaking in terms of saxophone players buying the product for themselves, as a gift, or finally asking for it as a gift for the holidays?

    Is it a digital product or a physical product (like a book or set of DVD instructional videos)?

    I would say that if I was wanting to better myself at the Saxophone I would just buy the guide myself, however, for someone who adding to their Xmas list it could easily go on there--especially if it was a physical product.
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    • Profile picture of the author dorono
      Originally Posted by BloggingPro View Post

      Are you speaking in terms of saxophone players buying the product for themselves, as a gift, or finally asking for it as a gift for the holidays?

      Is it a digital product or a physical product (like a book or set of DVD instructional videos)?

      I would say that if I was wanting to better myself at the Saxophone I would just buy the guide myself, however, for someone who adding to their Xmas list it could easily go on there--especially if it was a physical product.
      It's a digital product (PDF w/5 hours of mp3 audio interviews). My hunch is that since pretty much all of the readers are sax players themselves, I don't think that they would go buy themselves this product a gift. I mean, they could have sax player friends who might enjoy it, but a digital info product just seems like an odd gift, especially if you don't run a retail/gift site.
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  • Profile picture of the author Kristy Taylor
    Most people are busy buying "real" stuff at holiday times (gifts, food, alcohol, etc...) so there's usually a slump in digital product sales, except for ebooks (Kindles and other ereaders are given as gifts so there's usually an increase just after Christmas).

    Ta
    Kristy
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    • Profile picture of the author dorono
      Originally Posted by Kristy Taylor View Post

      Most people are busy buying "real" stuff at holiday times (gifts, food, alcohol, etc...) so there's usually a slump in digital product sales, except for ebooks (Kindles and other ereaders are given as gifts so there's usually an increase just after Christmas).

      Ta
      Kristy
      Yeah, that's what I would think. I'm getting the impression that the holidays are a bit of a non-factor in the timing of the release of my product and that I'd be better off running a better launch than trying to squeeze everything in in the next month and a half.

      Thanks!
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  • Profile picture of the author Michael Harrington
    I agree with Kristy.
    Digital downloads tend to suffer around the Xmas period, as people tend to purchase goods they can actually touch and feel.
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  • Profile picture of the author Chris Webb
    How about "Learn How To Play 10 Great Xmas Songs on the Saxophone" ?
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    • Profile picture of the author dorono
      @Michael That makes a lot of sense - I for one am not planning on stuffing anyone's stocking with a digital info product.

      @Chris I think you just made me rich, my friend!
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  • Profile picture of the author entrepreneurjay
    Mine are going up ( DIGITAL SALES ) September - December IS A GOOD TIME OF YEAR USUALLY.
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  • Profile picture of the author Paul Gram
    I agree with what Kristy said above. We sell LOTS more Kindle books over the Holidays and we still sell plenty of other digital items but not as many.
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  • Profile picture of the author talfighel
    When it comes to INFO products online, there is a decrease in sales over the few days holiday. Should you stop promoting on those times?

    I don't think so. You should keep your advertising going at all times. The people who see your site on Christmas morning if they go online and decide not to buy, are more likely to buy it during the first few days of the new year.
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