In there an increase in info product sales during the holidays?
I've been working on an instructional course for saxophone players. The product is an outgrowth of my saxophone website, and pretty much all of the people on the site are saxophone players.
I've been working with an extremely aggressive schedule to get it all done and launched by 12/14, but I'm concerned that in doing so I might have to rush past some very important marketing steps.
For those of you selling info products, do you notice an increase in sales during the holidays? I'm not sure if people buy each other info products as Christmas/Hannukah gifts. If there is an increase during the holidays, then I have to weigh the benefits of shipping earlier to meet the holidays vs shipping later but having a more solid launch plan.
Thanks so much!
Doron
Michael Harrington
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