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Thoughts On Sales Funnel?

by Mike Baker
9 replies
Hey all,

I am in the midst of creating a new product that may or may not get released here, but before I launch it I would like some feedback on my potential sales funnel.

So my initial product will be a pdf ebook.

Once the buyer has made payment they will be redirected to an upsell where they are shown an offer of a complimentary set of 20 videos.

If they decline, they are taken to another upsell, this time an offer of PLR rights to the ebook.

  • If the decline this offer, they are taken to the download page for the ebook.
  • If they accept, they make payment and are redirected to the download page for the ebook and plr rights material

If they accept the videos upsell, they make payment and are redirected to another upsell where they are shown an offer of PLR rights to the ebook and the video set.

  • If they decline this offer, they are taken to the download page for the ebook and videos.
  • If they accept, they make payment and are redirected to the download page for the ebook, videos, and plr rights material.

At every stage of the funnel the buyer has the ability to opt out of any of the offers.

What sort of feedback if any have you seen from customers after going through such a funnel?
#funnel #sales #thoughts
  • Profile picture of the author Kristy Taylor
    Wow, that would be so annoying, and confusing. Would definitely turn me off from buying anything from that seller (it screams of "scammy guru"). Start small, add them to a mailing/email list and sell slowly and continuously over time.

    Ta
    Kristy
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    • Profile picture of the author Mike Baker
      Originally Posted by Kristy Taylor View Post

      Wow, that would be so annoying, and confusing. Would definitely turn me off from buying anything from that seller (it screams of "scammy guru"). Start small, add them to a mailing/email list and sell slowly and continuously over time.

      Ta
      Kristy
      Each upsell provides the buyer to add more quality products to their order. I don't see how it screams "scammy guru". But anyway, that's your opinion.
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  • Profile picture of the author John Taylor
    Originally Posted by Zamantra Marketing View Post


    What sort of feedback if any have you seen from customers after going through such a funnel?
    Other people's feedback is irrelevant.

    Your funnel, your offers, your target audience
    will get you the most accurate feedback when
    you test it.

    I'll predict right now that a lot of people will
    tell you that all those upsells are annoying.

    However, if you look at a a typical conversion
    rate for a well executed sales funnel with multiple
    upsells, you'll see that a the people who don't
    get annoyed often spend money.

    John
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    • Profile picture of the author Mike Baker
      Originally Posted by John Taylor View Post

      Other people's feedback is irrelevant.

      Your funnel, your offers, your target audience
      will get you the most accurate feedback when
      you test it.

      I'll predict right now that a lot of people will
      tell you that all those upsells are annoying.

      However, if you look at a a typical conversion
      rate for a well executed sales funnel with multiple
      upsells, you'll see that a the people who don't
      get annoyed often spend money.

      John
      Thanks John.

      I guess it also depends on the quality of the product they are being offered and if the buyer thinks it would be a valuable asset.
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    • Profile picture of the author Troy Broussard
      Originally Posted by John Taylor View Post

      Other people's feedback is irrelevant.

      Your funnel, your offers, your target audience
      will get you the most accurate feedback when
      you test it.

      I'll predict right now that a lot of people will
      tell you that all those upsells are annoying.

      However, if you look at a a typical conversion
      rate for a well executed sales funnel with multiple
      upsells, you'll see that a the people who don't
      get annoyed often spend money.

      John
      I completely agree with John.

      Look, it's all about testing, testing and more testing...

      I think your layout *could* be fine, but it just depends on a couple of things.
      • Are your users interested in PLR and resale rights? If it's here on the forum, probably so...
      • You have to be careful that your upsells don't make the person feel like what they bought is somehow "incomplete". That will tick people off. If they feel like they bought the course but now are having to pay extra for "the rest of it" it feels like they got "taken". So that would be my caution.
      Upsells, despite what many people will tell you (especially on this forum where people are more finicky about them) can be very effective. But it's all about the way you do them.

      You want it to be related and an "extra" but you don't want them to feel like it should have been included with the purchase. That's the biggest catch...

      Some people will always gripe about upsells, but honestly I think that's pretty ridiculous since we live in a society of upsells (and I am referring to OFFLINE here). We're used to upsells every single day offline, so it's just all about how you do it.

      At the grocery store, there's no one PUSHING the upsells on you, but you do have to stand their in line "looking at" all the candy and soda just waiting to be added to your cart, etc...

      So I think that that is the key, to make it feel optional and easy, without getting in their face too much. If someone stopped you from entering the line at the super market and said "sir do you want to buy a snickers bar?" and you said no and then someone else stopped you and said "sir would you like a cold can of Sprite?" and you said no, etc... well, it would be annoying... but having it there and available doesn't ever rub anyone the wrong way...

      But the real answer here is to "test it" yourself and see.
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  • Profile picture of the author Mike Baker
    Do you think it would make more sense just to offer everything as one big package and charge more or sell them separately for lower amounts?
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    • Profile picture of the author John Taylor
      Originally Posted by Zamantra Marketing View Post

      Do you think it would make more sense just to offer everything as one big package and charge more or sell them separately for lower amounts?
      My initial reaction would be to suggest you
      run a split test to see which of the two
      offers achieves the highest conversion rate.

      However, upon reflection... if you could find
      a way to present the two options and give
      your prospect a choice of one big package
      versus a more modular delivery... you'd get
      the best of both worlds.

      John
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  • Profile picture of the author Mike Baker
    Thanks for your help John. I think I have come up with a solution that will make everyone happy.
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  • Profile picture of the author RedHat39
    I hate to have to tell you this but what you've described IS NOT a sales funnel. True it is the beginning process for one, but a sales funnel it isn't.

    To qualify my answer ask yourself this question, no matter which OTO/upsell/downsell the lead purchases where do they go from there and what do I market to them next?

    What you have described here is a process for qualifying your lead as to what they are willing to spend initially but the funnel ends with what ever purchase they make at that time.

    Your initial process is the norm for 95% of all well thought out product sales processes.

    As pointed out already the success of your process depends on the offers themselves and ultimately the lead's responsiveness and eagerness to take it to the next level of what you are selling them.
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