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COMPETITION or OPPORTUNITY

by Gaz Cooper
3 replies
Hey Warriors

I recently sent a nice message to a competitor introducing myself and offering to promote their product to my list since i thought it would help my members make more money.

We are in the EXACT same business, but both offer complimentary products which could benefit our markets since we both have pretty much identical target audience.

Now I got completely blanked, and never even got a courtesy of a reply but it made me think, maybe I think a little differently and am happy to work with people in the same biz as me if it will benefit everyone involved, while maybe others feel it may not be a good idea to work closely since they look on you more as competition and prefer to keep their distance.

What do you guys think /

Do you consider "Your Competition" exactly that ? Competition and a threat to you, or do you look at it as a opportunity to A.) Help your students 2.) make more money 3.) add more value to your business and customers.

I mean for example if you sell a Car and your competitor sells a Car and then one of you come up with a carburetta that makes the car go faster and the other comes up with another unique improvement would you work with your competition and each sell each others part or would you just keep your distance ?

To me its a No brainer, basic JV but I guess not everyone thinks the same.

What do you think.

Kickin it on Amazon

Gaz Cooper
Amz Training Academy
#competition #opportunity
  • Profile picture of the author digitalquilluk
    Gaz

    You are right, competition is never as simple as 'competition', always keep an eye on what they are doing, if possible work with them and complement their services or products by providing something slightly different.

    If I remember my Human Geography from University correctly we call it industrial inertia, this is why we get a number of car showrooms in one location, they all feed off each others customers, as they will go from one showroom to the next. All competitors but all in close proximity helping the customer.

    Another aspect is education, I have worked on a large project which ended up being released late, if we launched when we intended we would have been first to the market, however, we ended up being beaten to the market by a competitor. We took this as an advantage because they had already invested in educating the market about their product, why you need it and what it does, we come join the market and just do it better without the need to continually invest in educating the market.

    Of course competition is always competition as well, they will take money out of your pocket if you do not have a strategy to either work with them, do something better, cheaper or feed off what they already do.
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  • Profile picture of the author Gaz Cooper
    Originally Posted by eliotmab View Post

    Personally i think you should analyse that what is your competitor doing and what your competitor has weaknesses.i am talking about SWAT analysis.I think in that way we can defeat our competitor.
    I'm not out to defeat my competition since I don't suit everyone, and neither do they.

    I am happy to direct people to my competition if I feel they would be better suited to the specific client.

    Gaz
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  • Profile picture of the author Jeff Marshall
    Originally Posted by GazCooperOnline View Post

    To me its a No brainer, basic JV but I guess not everyone thinks the same.
    Well Gaz, there's competition and then there's competition --

    You know, there's the fraternal-type market mates you share an industry with, and then there's Spy vs. Spy, Steve Jobs vs. Eric Schmidt, Mark Zuckerberg vs. the Winklevi...

    I think the response you got says it all!
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