What Small Change Did You Do This Year That Made Big Money
And also, maybe throw in WHY you thought that worked.
For me...I'll cheat and give 2 big things.
1) Product Reviews--I have an ecommerce site and I basically just followed the Amazon model. I sent out an offer to prior customers that said they could get an exclusive coupon for giving me a review on a product they purchased. Then after that, I had the autoresponder go out and ask people. Once the reviews starting showing up, it was helping people make a decision about WHICH product was most popular (without having to ask or guess). It also gave them confidence in me and the product. The result was a HUGE increase in conversions. Literally a 30% jump from the same period last year.
2) Scheduled Email--I'm more of a seat of the pants type of guy when it comes to email marketing. But I actually took the time and wrote out 12 weeks worth of short emails that I was going to send to customers each Tuesday. No surprise, the sales started coming faster and furious during that period.
How bout you?
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