Is Siri the end of Google?

paulthemagpie

12 years ago

yes i think very over hyped!

google will alway be the dominate search engine

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Cru

12 years ago

Originally Posted by paulthemagpie

yes i think very over hyped!

google will alway be the dominate search engine

Maybe my last line was a little sensationalist. A better discussion might be - how much do you think this will affect Google's search volumes in the short and long term in the mobile market.

As well, if you continue down this path and think about the implications if (when?) Siri is integrated into OSX and possibly Windows (probably a long shot for Windows) then it could change the IM game for sure.

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fluffythewondercat

12 years ago

The author seems very impressed that Apple is collecting massive amounts of data from Siri users. Google's been doing that for what, over a decade? Has it produced a substantially better web search product?

No. It hasn't.

With Google web search, you still type words in a box, just the same way you did in 1994. And for all the talk about their fabled algorithm, their focus has been on curtailing the bad guys instead of doing truly revolutionary work to improve the user experience.

Or to put it another way, Google is Interpol, not Dean Kamen.

fLufF
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Dan C. Rinnert

12 years ago

Who cares whether or not it will kill Google?

As a search engine, Google is a means for people to find information.

The information is what people want. How they find it may change, but how they find it is not as important as it is that they do find it.

So, whether they use Google or Siri to find it, who cares?

The key is to provide the best information that is available so that whatever service is delivering information to its users will present them with information from you.

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Cru

12 years ago

Originally Posted by Dan C. Rinnert

Who cares whether or not it will kill Google?

As a search engine, Google is a means for people to find information.

The information is what people want. How they find it may change, but how they find it is not as important as it is that they do find it.

So, whether they use Google or Siri to find it, who cares?

The key is to provide the best information that is available so that whatever service is delivering information to its users will present them with information from you.

I think everyone should absolutely care. Apple is a notoriously closed source company. The fear (at least to me) would be that they become a major player in search and keep all of the data that they collect to themselves. Sure Google doesn't share everything with us, but they share enough to help us create a business.

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Dan C. Rinnert

12 years ago

Originally Posted by Cru

I think everyone should absolutely care. Apple is a notoriously closed source company. The fear (at least to me) would be that they become a major player in search and keep all of the data that they collect to themselves. Sure Google doesn't share everything with us, but they share enough to help us create a business.

A search engine's customer is the searcher, not businesses.

Google doesn't care about your business. They only care about their customers. So, they only give enough information to you that's going to help them deliver better results to their customers.

Apple would be no different.

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Cru

12 years ago

Originally Posted by Dan C. Rinnert

A search engine's customer is the searcher, not businesses.

Google doesn't care about your business. They only care about their customers. So, they only give enough information to you that's going to help them deliver better results to their customers.

Apple would be no different.

I disagree, Google has built up a strong business around selling advertising spots in their search results. Google's customers are businesses and their product is access to those performing searches.

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Alexa Smith

Banned 12 years ago

Originally Posted by Cru

The fear (at least to me) would be that they become a major player in search and keep all of the data that they collect to themselves. Sure Google doesn’t share everything with us, but they share enough to help us create a business.

They share enough for people who want to create a business that's totally dependent on Google to create a business, perhaps.

I don't think for a moment that this will happen. Nor would I care in the slightest, if it did. But even so, if it did, then eventually, indirectly, it might be hugely beneficial to some marketers, who might have to change their business models a little so that they're no longer dependent on the constantly-changing ramifications of one company's way of life for all their traffic.

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Jill Carpenter 12 years ago

Originally Posted by paulthemagpie

google will alway be the dominate search engine

Oh! Can you read my cards?
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Resonic 12 years ago

Interesting concept, and it does expose a future threat to Google, but not a concept that bears out when you lay out the facts, I think.

The future threat would be the end-run around Google a product more advanced than Siri could produce. As fluffy has mentioned, collecting massive amounts of data is something Google has done for over a decade. Google is not only collecting this in the traditional methods, but now as well with social data.

In order for Siri to overtake Google, it would need to organize information in a more human way than Google can. Google has the informational depth, Siri can't match that. Siri's big advantage is that it can take what a person says and connect context to it to a certain extent - not the way the user inputs the query.

In my opinion, the tech is there, but needs to be iterated on, then merged with IBM's Watson. Watson with robust, near human contextual identification would be the Google killer. Hmm. Might also be Skynet. :p
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- germc 12 years ago
  
  Once they open up the Api to developers it could get very interesting. Siri is itself a collection of Apis linked together, by opening it up some amazing products related to search could be created. I think at the moment apple are getting people used to the idea of interacting with their device with voice but it is just not practical in some situations.
  
  In summary, it has great potential but it needs an awful lot more work before it could approach anywhere near dethroning Google.
  
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tpw

12 years ago

There has been lots of talk about "Google Killers"... :rolleyes:

http://www.google.com/search?hl=&q="google+killer" -- About 742,000 results

Cuil was the last "Google Killer" that I paid any attention to, and once I used it, it did not live up to the hype... In fact, Cuil killed itself because it was not that "cool"...

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mgkimsal

12 years ago

I don't think so... it *could* be, but Google's got a lot riding on this, and won't take this lying down. Google is also Siri's fallback right now, so as long as those results are good, they'll probably still play a part. What would be more interesting is if Apple decided to let people choose a fallback engine, and perhaps fall back to bing at some point - that'd hurt Google a lot.

Short term though, Apple would need to buy another company to perform complex search, and until we see some companies which would be acquirable, Apple's not going to go it alone. And Google would be far more likely to snap up any potential competitors before letting Apple get to them.

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Vikram73

12 years ago

Good grief- three months ago I was visiting with a friend who was telling me about a profitable PPC campaign on "ask.com" and people are freaking out about Google?

Stop worrying about what the next big "killer" or "death of" is going to be.

If Siri is the next big thing Apple will sell ads on it or find a way to monetize it. Once that happens you'll have access to it. If Google is losing traffic then the cost of ads will go down and when people run from it you can run TO it and make money.

The real trend is that the "little guy" (you, me and other people) can advertise on big web platforms and 15yrs ago that didn't make any sense to do. Now it's just common sense.

More websites are coming up, more people are coming online and the barrier to entry is decreasing.

Fear will always lead to failure.

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eminc

12 years ago

Originally Posted by Cru

Eric Sees Siri as an application that takes Google out of the equation and with 2/3 of Google's mobile traffic coming from iOS this could pose a serious risk to the number of people using Google's service regularly.

A valid point, however certain basic parameters seems to be missing. Siri does consume a significant amount of resources, which iPhone 4 or 3gs might not have (assumption, not very clear about that). It would take a while for Siri to emerge in the search market already dominated by Google, and you know that Google is not going to sit quiet

. They will invent some or the other functionality to counter attack.

Originally Posted by Resonic

In order for Siri to overtake Google, it would need to organize information in a more human way than Google can. Google has the informational depth, Siri can't match that. Siri's big advantage is that it can take what a person says and connect context to it to a certain extent - not the way the user inputs the query.

+1

.

I don't know much particularly about Keyword Research & other related things, but logically it should have the same impact as any algorithm change in Google to the IMers. Searching method changes, we adjust to it accordingly and make profit, and the things go on.

Even if it DOES takes 2/3 share of the market, IMers are intellectual beings. I am sure a bunch of people will analyze the Siri style searches, and let out the secret of making money with it.

Mohit

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Paul Gram

12 years ago

Google isn't going anywhere and will be dominant in the Search engine business for a very long time.

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BIG Mike

Banned 12 years ago

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Cru

12 years ago

Originally Posted by BIG Mike

Whatever happened to the last big FaceBook replacement everyone was talking about? Crap, I can't remember the name, LOL

Google is going to be a tough nut to crack, but at the end of the day, does it really matter? Whether it's another untouchable search engine or a mix of a bunch of smaller ones all on equal footing (not likely), it's no big deal.

Unless of course every dime you earn relies solely on Google....

Google+?

I would agree that no one is going to overtake Google in the traditional idea of a search engine. However, Siri IS a brand new way to search and if it becomes pervasive enough through various devices (See: "Siri was the final piece to Jobs' Apple television puzzle") it could pose a real problem as people move away from how they search for every day information. If this occurs it could have the very serious effect of decreasing the overall number of page views on the internet as a whole. Instead of going to Metacritic to see the metacritic score of Transformers 3 and being exposed to their ads, Siri would just speak back to me that it received a 40 (or whatever it is). I think this has the ability to have a serious impact on a large number of individuals... if it becomes as pervasive as many think it will be.

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Ryan David

12 years ago

Siri a Google killer? I have the new iphone, but I don't consider Siri to be that big of a threat. Siri is cool if you are driving down the road and asking where the nearest McDonalds is. I wouldn't use it to research much beyond that.

I think Google has made HUGE improvements over the last several years. Not sure why it's considered outdated to type searches into a box. It reminds me of people that seem a little dismayed that we're still using a Mouse to navigate. Well, maybe cause it works!

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Cru

12 years ago

Originally Posted by Ryan David

Siri a Google killer? I have the new iphone, but I don't consider Siri to be that big of a threat. Siri is cool if you are driving down the road and asking where the nearest McDonalds is. I wouldn't use it to research much beyond that.

I think Google has made HUGE improvements over the last several years. Not sure why it's considered outdated to type searches into a box. It reminds me of people that seem a little dismayed that we're still using a Mouse to navigate. Well, maybe cause it works!

What about the future though? There is a possibility of it being integrated in many more devices than just your phone. What if it is integrated into your phone, iPod touch, Computer, Television, or even Smart Homes. Many see this as a big step in the direction of a fully voice automated future. For technologies like this to catch on they need a massive push from big companies and right now there isn't really a bigger consumer company than Apple. Sure, Siri in it's current form may not pose much of a threat to Google proper, but if it's in a lot of different devices in 5-10 years the day of going to a computer/phone to type in searches for sports scores, the weather, movie reviews, etc. will be over for a subsection of the overall market.

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Dan C. Rinnert

12 years ago

Originally Posted by Ryan David

I think Google has made HUGE improvements over the last several years. Not sure why it's considered outdated to type searches into a box.

Because it is more natural to ask a question than to type on a little keyboard.

Before the Internet, if you had a question, you asked someone. If you had to research, you'd look it up in books, flipping through pages, thumbing through the index.

In school, you asked the teacher questions. At home, you asked your parents. And so on.

Asking questions is natural. Typing things on a keyboard is not. Typewriters were created for composition. It was an improvement over hand writing. Most people can type faster than they can write with a pen and pencil.

Then, we moved to computers. And keyboards could do more things. I mean, you can move characters in games with arrow keys, but it may be easier to use a joystick. Just because a method works does not mean that method is the best way to get the job done.

Typing things into boxes to find answers is relatively new. And it's not natural. It was just convenient.

Now, technology is starting to allow things to become more natural and more convenient. Instead of launching your web browser, going to Google, typing in a search term and submitting the search, you can just ask your phone a question. We're already used to talking on the phone, so talking to the phone is not a great leap.

And, once we get more used to talking to devices, things like Siri will probably start to appear on the iPad and Macintosh. No doubt PC makers will come up with something similar for Windows.

And, instead of typing things into little boxes, we'll just ask the computer a question, like Star Trek. And the computer will give us an answer, like Star Trek.

Typing searches into boxes is going to eventually fall by the wayside.

It reminds me of people that seem a little dismayed that we're still using a Mouse to navigate. Well, maybe cause it works!

You still use a mouse?

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Ryan David

12 years ago

Originally Posted by Dan C. Rinnert

Now, technology is starting to allow things to become more natural and more convenient. Instead of launching your web browser, going to Google, typing in a search term and submitting the search, you can just ask your phone a question. We're already used to talking on the phone, so talking to the phone is not a great leap.

And, once we get more used to talking to devices, things like Siri will probably start to appear on the iPad and Macintosh. No doubt PC makers will come up with something similar for Windows.

I don't think it's a question of what's more natural. Sure, talking is easier than writing. But that only helps you with certain queries.

Asking a question like "What's the weather today" is simple question to ask/answer because there's basically an easy answer. But for most queries, there aren't definitive answers. I look up instructions on something and look at the 10 choices in the SERPS, maybe bounce in and out of a few, and then eventually narrow it down to discussions before finding an answer.

I remember hearing something similar when Apps came out. They said that Google was in trouble because people were skipping the SERPs and just using apps. But I think it's kinda ridiculous because people that use apps probably were directly navigating to the site anyways.

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ryanmckinney

12 years ago

Mr. G is here to stay -

He will not tumble in our lifetime, but he may just have a baboon update or something, that may affect our efforts, and we will re-adjust the fire 3 clicks left.

All hail the mighty Google.

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Dan C. Rinnert

12 years ago

Originally Posted by ryanmckinney

Mr. G is here to stay -

He will not tumble in our lifetime, but he may just have a baboon update or something, that may affect our efforts, and we will re-adjust the fire 3 clicks left.

All hail the mighty Google.

Oh, I remember when people used to say stuff like that about AltaVista, Yahoo, etc.

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ryanmckinney 12 years ago

Originally Posted by Dan C. Rinnert

Oh, I remember when people used to say stuff like that about AltaVista, Yahoo, etc.

Ehhh my attempt at being facetious.

Nothing online is certain and .. that is certain.
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Rod Cortez 12 years ago

Originally Posted by Dan C. Rinnert

Oh, I remember when people used to say stuff like that about AltaVista, Yahoo, etc.

Hahaha, I haven't heard the word AltaVista in a looooong time. It reminds me of Lycos and Excite. Ok, back to my coffee-bean grinding.......

Now where's my popcorn?

RoD
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John Redlinger

12 years ago

I don't believe that Google is going to be eliminated, or even seriously hurt in the foreseeable future. I , and a lot of people I know automatically turn to Google when I have a search engine problem. I would think that this, plus Google's other businesses will keep them on computer monitors for a long time to come.

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ryanmckinney

12 years ago

Originally Posted by John Redlinger

I don't believe that Google is going to be eliminated, or even seriously hurt in the foreseeable future. I , and a lot of people I know automatically turn to Google when I have a search engine problem. I would think that this, plus Google's other businesses will keep them on computer monitors for a long time to come.

(And mobile devices screens)

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Dash Evra

12 years ago

Originally Posted by Cru

Contributor to Forbes.com Eric Jackson seems to think so:

Why Siri is a Google Killer

Eric Sees Siri as an application that takes Google out of the equation and with 2/3 of Google's mobile traffic coming from iOS this could pose a serious risk to the number of people using Google's service regularly.

It is an interesting read that postulates on the future of search as we know it and why Siri is a killer app that will be difficult to duplicate.

This obviously has a major implication from an IM perspective because of how heavily we rely on Google for everything from keyword research, to adsense/adwords, to driving traffic to our sites.

What is your opinion? Overhyped App or the future of search as we know it?

I think it's over hyped. No way this could kill the IM world. Siri needs search engines to get its info. If publishing contents on online is no longer profitable for the average men and women, a huge chunk of people will stop doing so and Siri would start to slowly perish.

Also, I don't see myself doing any serious research using Siri. No way I will ask Siri "Is XXX a good product?" and then take its word for it on the spot to make my purchase. I'll much rather go on Google to find some unbiased reviews about XXX. I am sure I am not the only one who feels this way.

My point is, at this stage, Siri is not that impressive IMO.

Originally Posted by Dan C. Rinnert

Because it is more natural to ask a question than to type on a little keyboard.

Before the Internet, if you had a question, you asked someone. If you had to research, you'd look it up in books, flipping through pages, thumbing through the index.

In school, you asked the teacher questions. At home, you asked your parents. And so on.

Asking questions is natural. Typing things on a keyboard is not.

That depends on what generation you were raised in. I am currently 20 years old. I am not used to using books to write a research paper. I don't see how that's even possible. I can't imagine how uncomfortable it would be to ask my parents certain questions, in my teenage years. So, to me, and many people in my age group, typing in search engine is what we consider natural.

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Cru

12 years ago

Originally Posted by Dash Evra

I think it's over hyped. No way this could kill the IM world. Siri needs search engines to get its info. If publishing contents on online is no longer profitable for the average men and women, a huge chunk of people will stop doing so and Siri would start to slowly perish.

Also, I don't see myself doing any serious research using Siri. No way I will ask Siri "Is XXX a good product?" and then take its word for it on the spot to make my purchase. I'll much rather go on Google to find some unbiased reviews about XXX. I am sure I am not the only one who feels this way.

My point is, at this stage, Siri is not that impressive IMO.

That depends on what generation you were raised in. I am currently 20 years old. I am not used to using books to write a research paper. I don't see how that's even possible. I can't imagine how uncomfortable it would be to ask my parents certain questions, in my teenage years. So, to me, and many people in my age group, typing in search engine is what we consider natural.

I think some of you aren't looking at the larger picture. As crazy as the star trek analogy is, what if that is the future? What if a visual representation of Google is skipped over in a large majority of searches? I think we can all agree that advertising on SERPs is a big source of income for Google. If Siri takes much of that direct traffic away it could have a HUGE impact on Google. When I ask Siri "Show me the most popular youtube video of Mass Effect 2" it would presumably bring me right to either the most popular video or a list of videos. If it brings me to the most popular video I have skipped over ads on Google and I have skipped over ads on Youtube. If it shows me a list of videos I have still skipped over the ads on Google.

It reminds me of the first introduction of TiVo and other PVRs into the marketplace. With the ability to fast forward commercials company's were forced to change how they produced these commercials (heavier branding and product in the center of the screen) to ensure that their brand was at least seen while it was being skipped over. Many companies also diversified into different types of media they didn't consider before. Sure, advertising on TV isn't dead but it is having to compete with many other types of advertising.

Maybe my original question of whether or not this was the end of Google was a little over the top, but it could possibly be the start of a period of stagnation for them.

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MoneyMagnetMagnate

12 years ago

To paraphrase John McEnroe...You Cannot Be SIRIous!

I was checking out the Siri app at a local store yesterday, and I must admit the AI of this application is a new step to what we can do, and I expect (hope) android to be not far behind -

They have even tested it for several dialect patterns...unfortunately for the Scots, it can't understand a thing they say...(go figure...:rolleyes

I tried a few things to trip it up, and I was impressed by the learning curve this has from the get-go...I did not expect Siri to be as ready to go as it is...I was kind of amazed at how it was portrayed in the commercials...it was being asked complex questions for a computer to decipher, like "tell my wife I'm going to make it" (???) (make what? - tell her how?)

HEY SIRI... WHO'S YOUR DADDY!?!? - YouTube

My only worry is that it will be like "google search" where it is trying to answer your query before you even finish the question - that can be a real pain sometimes.

Now people won't just get annoyed and say "I'm talking ON my phone!" - they'll say "I'm talking TO my phone!" It might just turn out to be more annoying than texting...(see article below)

http://www.slate.com/articles/techno..._spottily.html

Personally, I think this could be a new playing field for the same game - kind of like those 3-layer chess boards...maybe a voice app will give you better ranking -

but I hope it isn't like Jenga - pull the wrong thing and crash!

"Siri will vastly improve in the next 2 years based on all the data it’s amassing."

SKYNET - here we come...

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Palusko

12 years ago

Predictions like these are a bit out of the touch with reality. They kind of assume that one player keeps moving forward while the other just stands still and waits to be run over by the competition. Technically speaking, if Google makes wrong decisions, than sure, Siri can be the Google killer. But the same applies to any other company or technology. Adaptation, innovation and decision-making is what makes or breaks any tech company - including Google...and Apple.

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RyanJohnson

12 years ago

Google didn't get as big and powerful as they are by being idiots. That said... WHATEVER happens, internet marketers all over the world will adapt. That's what we do. Things change and we either adapt or get left behind.

Besides... I thought MC Hammer's search engine was going to take over

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stevenjacobs

Banned 12 years ago

Google will comprsate for the traffic

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Tim Franklin 12 years ago

Some interesting stuff here, my impression over all is that comparing Siri, with Google, is like, well comparing apples and oranges,

"They aint the same"

From that tangent, you get, comparisons about Siri and Google, or other services, even perhaps, Internet marketing, eventually it could certainly be a game changer, but I suspect that much like the laws of the Universe and Nature as far as that goes, that which fails to adapt, is eliminated. \\

That would go for just about anything, what does not adapt and change will eventually be eliminated, While from our perspective it may seem like the likely demise of Google, would seem to be impossible, but that would be applying an emotional and subjective "Tint" to what should be a very Objective viewpoint.

Keep in mind that Esso was once one of the largest gas companies around.

Most of this younger generation probably have never heard of them.

Standard Oil from the perspective of those people who were around in that time, (1911) it would have been unthinkable that this multi-national company would ever be absorbed or even broken up into smaller companies.

Ma Bell is another good example of a company no one ever thought would experience change, but the truth is that everything changes, regardless of what we think.

The only thing that is really reliable is that change is something that happens and when you begin to think in terms of absolutes, you will find that your perspective has become clouded by emotion and subjective analysis.

So, when I hear someone say that Google will never fall, or that the world is really flat, I take it all with a grain of salt, because in the long run, the only thing we know for sure is that people and companies that fail to adapt to the ever changing conditions of the market will find that they have been left behind or forgotten.

One thing I can say for sure, if Google does not adapt, (Someone Else will)

If Google forgets who the real customers are, (searchers, who want information)

(not advertisers) Then they may one day join other examples of companies that everyone thought would always exist and never change, they were too big and would never change and sometimes it can be tempting to think that, but it would also be a mistake to assume that anything lasts forever.
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Michael Oksa

12 years ago

This obviously has a major implication from an IM perspective because of how heavily we rely on Google for everything from keyword research, to adsense/adwords, to driving traffic to our sites.

This is obviously an assumption. Believe it or not, not all of us rely on Google...but for the sake of argument, let's say we do.

You have people who THINK they are marketers because Google provides them with the things they need. We could call them "Google marketers".

Then you have the "smart marketers" who understand that Google is only ONE means to an end. If Google goes away, the smart marketers will quickly find something else to fill that void.

But, like I said, there are a lot of us who DON'T rely on Google, so as long as you realize that the "we" you are talking about is limited, then it's cool.

Will Siri be the end of Google? Who knows? Will Google be around for decades to come? Who knows? It could be. After all, there were plenty of people who thought rock and roll wouldn't last.

All the best,
Michael

Thanks

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"Ich bin en fuego!"

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Is Siri the end of Google?

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