How To Increase Traffic?
Increasing traffic to one's websites is simply a matter of following a number of easily repeatable steps:
- Put a link to your website at some location where a human actually has a chance to see it;
- Provide a compelling call-to-action (show people why they would want to visit your site);
- Rinse and repeat.
Some people might tell you that I have steps one and two wrong, because they say, you only need to build links that Google will find and count, in order to get ranked in Google...
That is because they are drinking the Google Kool-Aid, believing that the only source of traffic worth having comes from the Big G...
Google is always moving the goal post on what is considered a "link worth counting" and a "link to ignore".
The truth is that Google attempts to measure "links worth counting", based on whether a "link is placed at some location where a human actually has a chance to see it."
Google is not always successful at picking out the pages that people actually see, because the measures they use to make that determination can often be gamed.
Regardless of whether Google believes a "link exists on a page that people will visit", it makes sense to assume that all links you get placed could potentially have someone visit them that might need convincing to click your link. Therefore, you should invest a little bit of effort to make a credible call-to-action for the people who see your link.
Google has always told us to build our websites and do our marketing for our users and not for them.
And the funny thing is, I have found that if I do things for potential and existing visitors, everything inside of Google works out for the best, even if I don't worry about it.
Google is just one website on the Internet.
To drive home my point, I find that if you try to build your marketing process around the idea that "Google doesn't exist", then all other things will work out for the best on their own.
So my advice to you today is to add one more step to the original list:
- Pretend that Google doesn't exist;
- Put a link to your website at some location where a human actually has a chance to see it;
- Provide a compelling call-to-action (show people why they would want to visit your site);
- Rinse and repeat.
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Publish Coloring Books for Profit (WSOTD 7-30-2015)
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Publish Coloring Books for Profit (WSOTD 7-30-2015)
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