A quick & easy way to make life easier on yourself
You'll probably be more creative than me, but I'm thinking I could use it for cross-posting from my blogs to facebook and Twitter.. or as a phone text message back up when PUSH mail can't find a connection.
I'm sure somebody will find a use for it to improve customer service, or to be notified about WSO's.. or well, anything.
Kinda makes programming simple.
http://ifttt.com