Using keywords in titles
I've heard about putting your main keyword in the title of your article. Great makes sense! However, does the keyword still have value if, for example:
Keyword: exercises build muscle
Title: 7 Exercises that Build Muscle
With the "that" in between the keyword, does google still recognize it as that keyword or does it have to be the exact wording used in the searches (which you get from research)?
Hope that makes sense....
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