All or nothing refund policies

by UMS
4 replies
There are certainly plenty of threads on the WF complaining about refunds.

However, in pretty much all cases I've seen, there are two types of refund policies:

1. No refunds offered.

2. No questions asked, full refund.

Does anyone have some good examples of a refund policy that sits somewhere in the middle?

Also, how successful or otherwise is a conditional refund policy?
#policies #refund
  • Profile picture of the author marciayudkin
    Are you talking about product refund policies only?

    There is a very common kind of refund policy for in-person seminars and teleseminar series (cost: hundreds of dollars) that is in the middle and that I have found to work very well.

    After a certain date, there is no refund except that if you attend the seminar and decide by lunchtime on the first day that it is not right for you, you can request and receive a full refund of the seminar tuition. Out of many hundreds of people I've enrolled under this policy, I've given out exactly two refunds.

    I use a similar policy for my low-cost phone consultations. Once they book, there is no refund except if they show up on the call and say afterwards that it did not have the value they expected. So far no refunds at all for this policy.

    In addition, for non-digital materials, such as a home-study course, I specify that people have to ship the materials back in "resaleable condition" to receive a refund.

    For downloadable stuff, I do offer a no-strings-attached refund, but I stopped using the phrase "no questions asked" because I do want to be able to ask why they weren't happy with the product. This has enabled me to rectify some weaknesses in a product or in the way I described it.

    Hope this is helpful!

    Marcia Yudkin
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    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author onegoodman
    I think it depends on the item you are selling for digital content it is tough to have something in the middle.

    I seen some offer a refund for 3 days or a week maximum and after that no refund acceptable.

    marciayudkin made a good point if your selling a physical item.

    for me I own a marketplace where people trade services, i hold the payment and give 2 days revision, if no complaint maid, the payment go through but that doesn't mean i am not having trouble people comes after that asking for refunds (after payment is released to sellers).

    cheers
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    • Profile picture of the author JohnMcCabe
      One model from the mainstream publishing world that could work online, particularly for models like 'fixed term memberships' is the prorated refund. If you cancel the product before the end of the term, your refund is on unused sessions.

      Example: 10 sessions for $100 (easy arithmetic)

      Cancel after first session -> Full refund

      Cancel after fifth session -> 50% refund

      After sessions completed, no refunds.
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  • Profile picture of the author UMS
    Jaquille.

    Have you had anyone still try to claim a refund using one of the reasons you listed as an exclusion?
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