Can I ask todays blonde question of the day please...

5 replies
Erm, yeah I know I should know this, but...

What exactly is a 'prospect'. I keep hearing it - and can't find a good definition.

Is it someone already on my list who has not bought (but who HAS signed up)

Or is it just any old visitor to my site - ie is all my traffic 'prospects'?

Thank you warriors,

Jenn x
#blonde #day #question #todays
  • Profile picture of the author businessmentor
    Anyone who **may** end up buying your product/service.
    Anyone who has an interest in your product/service.
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  • Profile picture of the author Tsnyder
    Originally Posted by jennyuk View Post

    Erm, yeah I know I should know this, but...

    What exactly is a 'prospect'. I keep hearing it - and can't find a good definition.

    Is it someone already on my list who has not bought (but who HAS signed up)

    Or is it just any old visitor to my site - ie is all my traffic 'prospects'?

    Thank you warriors,

    Jenn x
    Here's my definition...

    A prospect is someone who has an interest in your product/service AND
    the financial ability to act now.

    If they aren't interested or don't have the money they AREN'T a prospect
    now... they may become a prospect in the future but they aren't one now.

    Tsnyder
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    If you knew what I know you'd be doing what I do...
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    • Profile picture of the author Michele Miller
      I think a "prospect" is anyone that might be interested in your product or what you may have to offer. I think they truly become a prospect once they have joined your list or signed up for your e-course, or your newsletter etc. Then you can convert them to a customer.

      I ask a lot of blonde questions too, but maybe cos I am. ;-)

      Michele
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  • Profile picture of the author Writing Pete
    I guess the definition varies from person to person. I consider a prospect anyone who is a potential customer.

    This for me would include:

    - people on my list
    - people visiting my site
    - people reading my articles that I submitted to promote my site
    - people reading my forum signatures, blog comments, etc.

    Hope that helps,
    Pete
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  • Profile picture of the author John Rowe
    Dictionary: prospect
    A potential customer, client, or purchaser.
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