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Scaling?

by nickhumph
13 replies
Hello everyone,

I have seen people on this forum talking about scaling their concept 10x or 100x.

Are you basically saying that once you have a concept that works to replicate it as many times as you can?

For example, I was an affiliate marketer of a soccer store, listing products on a keyword heavy domain and SEO writeup, and made about 10-$20 per month in commision of sales. I gave up the idea because it wasn't making enormous amounts of money like I hoped. I never thought about replicating the website on lots of other different domains.. I don't know why!

But I just want to make sure that's what people mean by scaling?
#scaling
  • Profile picture of the author JohnMcCabe
    That's one common way to think about it. One thing to consider, though, is whether putting the exact same content on a bunch of different domains would have the multiplier effect you're looking for. You might end up cannabalizing your own traffic.

    Another way would be looking in terms of traffic. "If I make $10/mo with 1,000 visitors, I could make $100 with 10,000 visitors."

    Yet another is looking at scaling up the number of markets you enter. "I make $20/mo in one niche site. If I duplicate that in 100 niches, I'd make $2,000."

    If it were me, I'd look into the second method. If you multiply the number of visitors, equally targeted, I believe that would give you the best chance to multiply your results accordingly. It also gives the best chance of using testing to improve the baseline results. More targeted traffic plus better conversions equals leveraged profits.
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    • Profile picture of the author nickhumph
      Originally Posted by JohnMcCabe View Post

      That's one common way to think about it. One thing to consider, though, is whether putting the exact same content on a bunch of different domains would have the multiplier effect you're looking for. You might end up cannabalizing your own traffic.

      Another way would be looking in terms of traffic. "If I make $10/mo with 1,000 visitors, I could make $100 with 10,000 visitors."

      Yet another is looking at scaling up the number of markets you enter. "I make $20/mo in one niche site. If I duplicate that in 100 niches, I'd make $2,000."

      If it were me, I'd look into the second method. If you multiply the number of visitors, equally targeted, I believe that would give you the best chance to multiply your results accordingly. It also gives the best chance of using testing to improve the baseline results. More targeted traffic plus better conversions equals leveraged profits.
      you are the bomb!

      How do you make your money then?
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      • Profile picture of the author JohnMcCabe
        Originally Posted by nickhumph View Post

        you are the bomb!

        How do you make your money then?
        Originally Posted by JohnMcCabe View Post

        Another way would be looking in terms of traffic. "If I make $10/mo with 1,000 visitors, I could make $100 with 10,000 visitors."

        Yet another is looking at scaling up the number of markets you enter. "I make $20/mo in one niche site. If I duplicate that in 100 niches, I'd make $2,000."
        A combination of both of these, although the number of niches is far lower than 100. I'm also moving into developing more of my own products.

        Which is actually another way of scaling up...

        If you make $xx/mo selling as an affiliate, what would happen if you had a number of affiliates selling/promoting for you?
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        • Profile picture of the author nickhumph
          Originally Posted by JohnMcCabe View Post

          A combination of both of these, although the number of niches is far lower than 100. I'm also moving into developing more of my own products.

          Which is actually another way of scaling up...

          If you make /mo selling as an affiliate, what would happen if you had a number of affiliates selling/promoting for you?
          I do have a business developing websites to small businesses and startups. I have an affiliate program on clixgalore with a few people signed up. How do you get more people to sign up?
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  • Profile picture of the author Supernoob
    If you do decide to scale up make sure its not the same products from the same company, once they see you making serious money they'll dumb you like a ton of bricks and copy your idea.
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  • Profile picture of the author BabyMama
    Yes up scaling is an excellent way to boost your income. If you see results and something is working keep at it! Or create something similar or related and link it up! Its always good to experiment with different things but if you are seeing a profit no matter how small something is working there so keep at it!
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  • Profile picture of the author ronaldmd
    You can also create similar website that promotes the same product but targeted for different (but in the same niche) keyword.
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  • Profile picture of the author jerry25
    I started with a couple of Amazon sites and "scaled up" to 55 sites. The idea being, if I can make $25 a month on one site, why not have multiple? The sites can be similar. For instance, I have camera sites, just different models.

    Scaling up can also mean increasing what you normally do. If you are an affiliate marketer, maybe you could create your own product and have affiliates selling your product.
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    • Profile picture of the author nickhumph
      Originally Posted by jerry25 View Post

      I started with a couple of Amazon sites and "scaled up" to 55 sites. The idea being, if I can make $25 a month on one site, why not have multiple? The sites can be similar. For instance, I have camera sites, just different models.

      Scaling up can also mean increasing what you normally do. If you are an affiliate marketer, maybe you could create your own product and have affiliates selling your product.
      hmm thanks Jerry!

      Just a question with content though. Do you just copy and paste the same content, but on different sites? Or is that punished by google?

      Do one-page websites work just as well as those with multiple pages?
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      • Profile picture of the author JCorp
        Originally Posted by nickhumph View Post

        hmm thanks Jerry!

        Just a question with content though. Do you just copy and paste the same content, but on different sites? Or is that punished by google?

        Do one-page websites work just as well as those with multiple pages?
        You never wanna just copy and paste. It'd be better to reword or summarize rather than copy and paste. Google will not look so highly on your sites. One page sites can work as as well as multi, make sure to make those single page sites content rich and easily navigational.
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        • Profile picture of the author nickhumph
          Originally Posted by JCorp View Post

          You never wanna just copy and paste. It'd be better to reword or summarize rather than copy and paste. Google will not look so highly on your sites. One page sites can work as as well as multi, make sure to make those single page sites content rich and easily navigational.
          Thankyou. I have 5 niche sites at the moment promoting programs like hostgator and amazon products.

          I just set them up, now I need to get some links in. Any ideas?

          Here's one of my niche sites. hostgator-or.com
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  • Profile picture of the author gambit619
    Nope, not everything works that simple.


    if it was in the 1st place everyone would be rich.

    now here is some case study.

    in ppc if u are making $100 per day spending $50 in campaign it doesnt mean if u pump in $100 u get $200.

    it depends on alot of factors.

    there are ceilings and limit for each niche and depends on the repsonsds of the market.


    so if ur niche has only 1000 people, u reach out to 9000 of them, 1% convert. which is 90.

    doesnt mean if u double ur spendings u will get double ROI. because u cant reach 1800 as there are only 1000 people in that niche.

    this is just a simple picture to explain what i mean.
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  • Profile picture of the author gambit619
    another analogy, if today u pick up $1 on the floor from walking around the mall for an hour, tmr u decide to walk around the mall for 2 hours, will u pick up $2?

    lol
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