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Holiday Season & Sales Drop Off

by nicheblogger75
8 replies
Well folks, it's that tim eof year again. Typically, November, December, and January are the WORST 3 months of the year for me sales wise. I typically experience 30%-40% sales drop offs, and I'm just wondering if any of you also have these issues, and what are some of the things you do to generate that extra income?

It seems like Internet Marketing takes a hit when the cash is needed most!

I've also noticed that it has been much worse than usual since the bottom fell out of the economy real bad about 3 years ago.
#drop #holiday #sales #season
  • Profile picture of the author myob
    The holiday season actually is when I do the heaviest promotions and advertising. People seem to buy more readily during this time for nearly all niches, but the competition becomes more intense as well.
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  • Profile picture of the author Kelly Verge
    Some niches do poorly during November and December. Others explode during these two months.

    If it's a problem, consider diversifying by going into a niche that's strong during the holidays.
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    • Profile picture of the author Tom Ryan
      It all depends upon the niches you are promoting, but the holiday season is my best time of year. I guess I would try to add different niches to even out the up and downs of your sales.
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      • Profile picture of the author Amy Harrop
        I suppose it depends on what you are selling/promoting. For physical products I promote as an affiliate; Nov., Dec., Jan., are strong with Christmas and after-Christmas shopping.

        It's also strong for my online physical media sales, as it's a combination of the Holidays and January back to school needs.

        For other types of affiliate programs, like health, it's not at strong.
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  • Profile picture of the author Lilach
    In business you're always have peaks and troths. For some people the summer months can be tough.

    The key is to have multiple incomes so that when times are harder for one product/service another one will boom.
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  • Profile picture of the author VinceReed
    I've had a slight drop off one year and I corrected it the next year by preparing my customers mentally with a strong lead up to deep holiday discounts. People are ready to buy if you have something valuable like a gift card. I ran a gift card CPA campaign for Victoria's secret and made bank last Thanksgiving. 13% of those people eventually bought one of my own products within 60 days.

    Moral of the story: "tie-in" to the holidays, don't spend too much marketing and advertising dollars; too much competition.
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  • Profile picture of the author nicheblogger75
    Well, thanks for all the great responses. I focus on the IM niche software, websites, etc, and I think the holidays is when folks have the least amount of cash for digital stuff. Never went in to physical stuff like Amazon & Ebay, but maybe it's worth a shot.
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  • Profile picture of the author nicholasb
    not me, my slow months if you can even call them that are sept and oct, with huge increases nov dec, jan, mar, apri, and then they return to regular may june july nd august, then sept, and oct come, I have no idea why, I do just as much those months that I do any other month, and I am spread out in over 50 different niches.
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