Including A Product Model Name In Your Domain Name??

17 replies
.......

slightly long winded question I realise but here's what I'm asking:

Can you include the model or make of an item in a domain name for a review style site??

For example (and these are not the niches I'm looking at by the way), could I have the domain acerlaptops.com or www.fordmondeos.com???

Would I be leaving myself open to any type of complaint by doing this??

James
#domain #including #model #product
  • Profile picture of the author AnniePot
    Originally Posted by James Stewart View Post

    .......

    slightly long winded question I realise but here's what I'm asking:

    Can you include the model or make of an item in a domain name for a review style site??

    For example (and these are not the niches I'm looking at by the way), could I have the domain acerlaptops.com or www.fordmondeos.com???

    Would I be leaving myself open to any type of complaint by doing this??

    James
    Do you have a spare $100,00 for lawyer fess, settlement costs, etc. Okay, then go for it ... :rolleyes:
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  • Profile picture of the author Alonzo White
    I seen people a lot of people do this, but it's not recommended. Some companies don't mind as long as you are their affiliate, but some will sue you for it.

    I wouldn't risk it.
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    • Profile picture of the author James Stewart
      Originally Posted by Alonzo White View Post

      I seen people a lot of people do this, but it's not recommended. Some companies don't mind as long as you are their affiliate, but some will sue you for it.

      I wouldn't risk it.

      No problem. Just thought I would be 100% before I got my ass ripped.

      James
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  • Profile picture of the author Tom Ryan
    I've seen it done, but I wouldn't recommend doing it. I wouldn't risk putting in all kinds of work into a site just to receive a take down notice from a company's lawyer. Just get a domain name with a related niche keyword and build your pages with product names.
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  • Profile picture of the author terryuk73
    If I intended in putting alot of effort into the site then no I wouldnt use the product name, although that said exact match name domains are usually that much easier to rank so it could be worth the risk.
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    • Profile picture of the author YukonJack
      I would stear clear of doing this and concentrate on instead "hatchback reviews" or something more general that could go between different brands.
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  • Profile picture of the author Kael41
    I'm not saying you can't do it, because obviously you "can". And I've gone this route as well..but here's the thing: if the I.P holder wants to come after you, they probably will and already have watch dog law firms on retainer to follow up. This has happened several times, a cease and desist letter was sent out, and I promptly followed in accordance with the request.
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  • Profile picture of the author SteveDolan
    My answer is slight different in that - it depends. I do have some domains that contain product names and they do well. In all these cases I'm an affiliate for the product and the company is ok with it. For the well known companies like Microsoft, Apple, Walmart, Google etc - not a chance. At best they will send you a nice letter from their lawyer explaining how you've infringed copyright and to take the site down.

    TBH I've not heard of anyone actually being sued, but I'm sure it has (or will) happen.
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  • Profile picture of the author bostoncitymass
    Not the best idea for a few reason.

    1.) If the company is difficult you might get a cease and desist (is that the correct spelling )

    2.) If it is just ACER computers for example, then you are kinda pigeon holing yourself to one brand, and you will not be able to have a big robust computer review site. Although, if you are happy just laser targeting one product then that should be fine. But again, you might have to deal with the scenario above.

    Some companies don't mind (I have no proof of this, just what I have read) as long as there are no competing companies being reviewed or promoted, they figure as long as they are getting sales then they are happy but again, probably better to err on the side of caution.

    Personally I wouldn't do it.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by James Stewart View Post

    Would I be leaving myself open to any type of complaint by doing this??
    Yes. Open to complaints, lawsuits, domain-forfeiture, confiscation of profits made, and so on.

    It's (mostly) about trademarks.

    I'm not a lawyer, but it seems to me, from everything I've read about these situations, that although there clearly are some permitted usages of other people's trademarks in domain names (otherwise sites like "PayPalSucks" wouldn't still exist, for sure, after all these years), if you're planning to monetize a site with someone else's TM in the domain-name, then the only sensible advice can be "don't do it" because that won't be one of the permitted usages.

    Two specific issues often come up in these conversations ...

    (i) People see "other people doing it" and that makes them wonder whether it's legitimate (it isn't worth the risk, and those sites may belong to people who'll be on the rough end of a lawsuit in a few weeks'/months' time - or they may have the written permission of the TM-holder: always an option);

    (ii) Some naive people imagine that the fact that they'll be "helping the TM-holder to make sales" will somehow exempt them from problems. It often won't - and there's a reason for that: trademarks confer obligations as well as rights, at least in the sense that when a company applies for a trademark renewal, if it can be shown that they've failed to protect/defend their trademark, they may not be able to get it renewed. For this reason, some companies feel obliged to take proceedings against usurpers of their civil law rights, even if those people are helping them to make sales.
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    • Profile picture of the author Cru
      I think a lot of people are blowing it out of proportion. The worst that is going to happen is that you get a cease and desist letter and then you comply with it. These websites that you set up shouldn't take more than a couple of hours to set up and build backlinks for. IMO the risk can be worth the reward... do a search for launch jacking and you'll see what I mean. This is actually encouraged over at BTF (Bring the Fresh) and they have an entire product they sell around this. There are also ways that you can register and host your sites in European countries and utilize a whois proxy and they won't be able to do anything to you because they won't know who to contact (Don't do this with a US registrar/host as they'll give you up over trademark disputes) .

      You should realize that these domains usually only have about a 4 month window to really perform before the next model number comes out and that's really what you should be considering before doing it.
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      • Profile picture of the author origin
        You can get away with it normaly if you have the word 'review' or 'reviews' in the domain as well. But you do run a risk.

        I've had a domain confiscated from me via the World Trade Mark Organisation many years ago. The application etc cost the trade mark holder over $3000 to do. They could have contacted me and I would have given it to them. The domain was buy-productname-online.com and they got sticky. Sent me a pile of papers as thick as a phone book in the mail.

        Why they went this route costing them $3000 via the WTMO I dont know, they never contacted me nothing. I reckon this is one of the WORSE case scenarios. Normaly a normal complaint does it for me.

        But I do have a couple of product names, just making sure I have the 'review' in the domain and no problems so far.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Cru View Post

        The worst that is going to happen is that you get a cease and desist letter and then you comply with it.
        This is wrong. That's by no means the worst that can happen to you, as recounted here in other threads by other people. This one was a deuxième cru or even perhaps a troisième cru; certainly not a grand cru.
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  • Profile picture of the author sbucciarel
    Banned
    Originally Posted by James Stewart View Post

    For example (and these are not the niches I'm looking at by the way), could I have the domain acerlaptops.com or www.fordmondeos.com???

    Would I be leaving myself open to any type of complaint by doing this??

    James
    It's called trademark infringement. You can get a cease and desist or a lawsuit, whichever the company feels like doing.
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  • Profile picture of the author TopKat22
    Not worth the problems, I wouldn't do it.

    But you can put a generic name in the domain and still promote for that specific item.

    As a matter of fact, this is one of the methods my mentor does and teaches.
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  • Profile picture of the author Akogo
    Not sure if it's worth your trouble. I had a domain name that was fairly generic sounding, but a big corporation had decided it was their brand and proceded to take it away from me. That was about 3 years ago. I didn't get sued or hired a lawyer. If it happen again to any of my current domains, I would not even respond to their request and the domain name will just default to the winner.
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