52 week email campaign?
We are in an industry whereby people will make a purchase of a car part i.e. tyres, batteries, brakes, etc, once a year or even more later.
It is a competitive industry but we are a market leader and consequently still generate repeat sales. However we do not have a newsletter and I was considering a 52 week email campaign, what do others think?
The intention is not to bombard the visitor but to use an expert copywriter to write the content from subject line to content that will subtle keep our brand in the forefront thus at the least it is our products that are considered when the customer decides to buy.
I appreciate this could be considered bold but I am optimistic if done correctly can have a positive effect.
We could even consider 52 weeks of video tutorial in a garage if that is what it takes or a mixture or media to communicate the message.
your thoughts on the initiative.
Azzam
It is a competitive industry but we are a market leader and consequently still generate repeat sales. However we do not have a newsletter and I was considering a 52 week email campaign, what do others think?
The intention is not to bombard the visitor but to use an expert copywriter to write the content from subject line to content that will subtle keep our brand in the forefront thus at the least it is our products that are considered when the customer decides to buy.
I appreciate this could be considered bold but I am optimistic if done correctly can have a positive effect.
We could even consider 52 weeks of video tutorial in a garage if that is what it takes or a mixture or media to communicate the message.
your thoughts on the initiative.
Azzam
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Willie Murray -
Thanks
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