Do You Use Stock Photos on your sites and products? I could use your thoughts and opinions

12 replies
Hi All,

This thread is aimed mainly at people who buy stock photography to use on their websites, blogs, in products or membership sites and so on.

If you don't do this, why not?

For those of you who do, I could use your opinions and thoughts on a few things.

I currently sell stock photography in a variety of places: Most of the major microstock sites, plus my own main website too. I started selling directly for a couple of reasons, but one of the main ones was that I wanted to be able to offer one off sales as needed.

The big microstock sites sell photography cheaply... with a catch. Usually you have to pay for a minimum number of "credits" and then you spend those credits buying pictures. The smallest, web sized versions usually go for around 1 credit, which is often touted as being "$1"

In some cases it's only as low as $1 if you've bought credits in bulk, but sometimes it's the average price even when you buy the smallest credit package they offer.

When you want to buy the medium to high resolution photos, things get much more expensive. And it's for that reason that I started selling some of my photography directly from my own site.

Now, since I only offer the high resolution photography on my site at the moment, it caters to mainstream advertisers and publishers. Most Warriors, website publishers and bloggers don't have much need for print quality high resolution photography though.

So that's where my questions to you come in. I've been wanting to create a stock photography service (or product offering) targeted more towards the small and online business market. I can't quite decide which direction to take though.

  • Would you rather be able to buy small photos at $1-$2 as you need them? This would be true $1-$2 payments instead of having to spend $15-$20 for a "credit bundle".
  • Would you join a membership site that offered web sized stock photography at something like $0.50 each? In this example, you'd pay a monthly membership fee and be allowed to download X number of photos each month.
Example: Pay $10 per month and download your choice of 25 photos anytime throughout the month.

Other tiers might be something like 50 downloads for $29.95, 100 downloads for $47, (these are examples only)

Is there another way you'd prefer to see something like this offered?

If anything like this were offered, do you think you'd buy/become a member? If not, why not? What would make you change your mind?

(Edit) I've tried selling photography "packages" or "bundles" and so far that hasn't gone over too well. I have no interest in starting a "standard" stock photography site which has other photographers submitting to it.

Thanks in advance,
Kathy
#opinions #photos #products #sites #stock #thoughts
  • Profile picture of the author Miguel Oliveira
    I think offering both options would be better. I use iStockPhoto and I don't mind paying for credits and then use them, because I always buy many photos and end up using the credits anyway. But I can understand some people just want one photo and would prefer not to have to buy credit packages. That's why I think two different offers would be better.
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  • Profile picture of the author Audrey Harvey
    Kathy, I do use stock photos at times but because I'm a pretty competent photographer and I have access to lots of subjects, when it comes to my vet/dog/animal products, I take my own photos.

    For my other niches, I'd much rather pay $1-2 per photo, than have to buy 10-20 credits, and I'd be reluctant to use a membership site for photos. For me, I prefer to pay now for what I need now, than pay now for something I may need in the future.

    Hope this is of some help. BTW your photography is lovely!

    Audrey
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  • Profile picture of the author J. Barry Mandel
    I buy all my photos as I need them.

    I would not join a membership type site to get a lower price on them since I buy sporadically.
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    • Profile picture of the author ic7
      Hi Kathy,

      Really nice work. Are these "photo objects"? I make ebooks, so I prefer a monthly subscription. Then I don't worry about credits and limits. The one concern for me is selection. If there's a big selection of photos, things go smoothly for me.

      Paul
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      • Profile picture of the author GuruGazette
        Originally Posted by ic7 View Post

        Hi Kathy,

        Really nice work. Are these "photo objects"? I make ebooks, so I prefer a monthly subscription. Then I don't worry about credits and limits. The one concern for me is selection. If there's a big selection of photos, things go smoothly for me.

        Paul
        Thanks Paul!

        I do have a section of isolated objects yes, and I have a large selection of both still life, setups, and everyday objects "on white". I don't do that style of photography solely though. If you browse through some of my stuff you'll find home decorating/design, food and dining, people doing misc things, nature and landscapes, etc.

        On the selection: That's important I agree. I've created several thousand stock photos in the last few years but that of course pales in comparison to the millions some of the larger sites have. That would of course be the primary reason for the major differences in prices if I were to do a membership site of course though

        Thanks again,
        Kathy
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  • Profile picture of the author VegasGreg
    As of now, I only buy images on a not so regular basis, so I would not consider a monthly package. Though I can imagine if my business model had a high demand for images, I would rather pay a smaller monthly fee.

    I prefer to just pay $1-$2 each time I need one. Sometime I will buy 5-10 credits in a package, but so far nothing higher.

    One thing I would like to see though is lower priced 'extended licenses' for web templates. I would love to use certain photos in a web site template and be able to sell 20-30 copies of the template. Most sites charge $75 for this use. They do allow unlimited re-sales though, but I would rather pay $10-$30 for limited re-sales of say less than 50.
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  • Profile picture of the author LB
    The benefit of the credit system is speed and ease.

    Market research reveals that every time a person has to go through a checkout process- even if their card info is saved or Paypal is used that this hurdle will reduce conversion drastically.

    I like that I can purchase a few hundred credits at istock and with just a couple of clicks get a photo in moments.

    I personally think that this is the way to go.

    Membership sites with downloadable content will be exploited badly. People will purchase, download 2,000 pictures for later use, then cancel.

    I would make the one-time purchases or use credits ideally.

    Your best bet is to specialize in a certain type of photography and then market directly to companies that need such things.

    Remember to have the appropriate model releases and other legal documents in place.

    Good luck! Photography is a big hobby of mine...but I still buy a ton of stock photos.
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  • Profile picture of the author Jessica Lynn
    I would rather use a service that allows me to purchase pics as they're needed, rather than buying bulk credits or joining a membership site.
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  • Profile picture of the author GuruGazette
    Wow, excellent feedback here everyone, thank you! I'll try to address each point and see if I can make sure not to miss anyone

    Miguel: Not a bad idea actually. A bit more work technically for setup but worth thinking about, thanks

    Audrey: Thank you for the comments and insight. I was pretty sure most small marketers are like you (buy as you need it) which is one of the reasons I've avoided the membership site option so far. And thanks for the feedback on my work!

    Justin: Another vote for one off sales, thank you too

    Greg: Another vote for one off sales, thanks!

    On the extended licenses: Things get trickier there - particularly depending on the scope of the license. Most microstock sites don't allow their photos to be used for resale website templates even when extended licenses are bought, because the license can be abused so easily. Allowing that type of usage though - plus any other usage which allows the buyer to create products which will be resold - can be pretty lopsided in a variety of ways.

    If a buyer gets a license for $25 for instance, creates a t-shirt or mug with that image and sells 50,000 units a year at $5 profit each, they've made a quarter of a million dollars in profits off of someone else's work. There's no royalties paid with RF stock, and most of the time there's not even a credit line anywhere acknowledging the photographer's work.

    Putting a cap on the number of products which can be sold is standard practice for various licensing levels, but that in and of itself takes a lot of backend work to police.

    I'd love to start selling more extended licenses myself, but for the moment I've still got a lot of brainstorming to do before I can figure out which approach (or approaches) is best to try.

    FWIW, I have noticed there's a larger interest in web template rights with this smaller business market, and I've thought about starting a service specifically aimed at that.

    LB: You are more rare in this market. Most small business owners and online marketers don't buy hundreds of credits at once. Usually they can't afford to, and most likely they have no idea what to do with that many pictures at once.

    As for the download exploitation: No The number of downloads would be limited based on membership size/level, just as it is with any of the larger sites.

    On legal documents: Covered. I've been doing this for a few years now

    Jessica: Another vote for one off sales, thank you

    Again: Huge thank you to everyone for the feedback so far, it's extremely helpful!
    - Kathy
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  • Profile picture of the author Maria Gudelis
    Hi there - I'd rather be able to buy them at $1 or $2 per rather than a membership fee as I know I sometimes might forget to use up all my credits in the membership fee!
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  • Profile picture of the author mikemcmillan
    I'm wondering about the credit card processing fees for someone ordering 1-2 photos for a buck or two apiece. Usually there is a minimum fee plus a percentage of the purchase. Couldn't selling just 1-2 images at a time end up chew up the profit in processing fees. I thought that was why most places make you buy a certain number of credits.
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