Your top IM myths?

by Kelly Verge

Posted: 12 years ago 22 replies

INTERNET MARKETING

Here are some suggestions from me (in no particular order):

"Push button" - Yes, "easy" sells products. However, working five minutes a day isn't ever to change your world. Work first, coast later, if you choose to.
"It's all about traffic" - Nope. It's all about getting the people whose need/want your product fills to see your offer. Traffic on its own is meaningless. I'd much rather have 1000 people who are begging for help find my solution to their problem than 100,000 random people, hoping that my product might be what they're looking for.
"{Insert System Here} doesn't work" - For you. Yet. Patience and focused effort are two incredibly powerful forces. Those who stick with something and WORK at it, usually succeed.
"It's all about content" - Yeah, I know. "Content is King." I've been there. I missed the mark with this one, too. But I've seen the light.

To really succeed, it should be all about people.

Sure, I do keyword analysis. Yes, I consistantly add new content (and do SEO to try to rank). But my mindset changed one day as I was looking through my Analytics stats.

I was looking at the longtail phrases that visitors used to find my site. On that day I started to feel the pain that my visitors are in. Sure, I wanted to help them before, but after spending a couple of hours reading their words and making LOTS of notes, I started writing from a different perspective.

When I started writing with the goal of helping the person who typed one of those phrases into a search engine, the bounce rate on my new articles went to nearly zero, my conversions skyrocketed, and my income started spiking.

I've recently said in another thread that the quality of content matters, and I believe this is where it matters most.

What are some myths you've seen through?

#dispelled #myths

sirtiman 12 years ago

"An autopilot" that is what we looking for.
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- cardine 12 years ago
  
  Originally Posted by sirtiman
  
  "An autopilot" that is what we looking for.
  
  Autopilot exists, just what most people advertising an 'autopilot' system don't tell you is the long hours it takes to get there. If you don't believe me, take a look at WarriorForum. It is a very profitable site that is running on autopilot because all of us are responsible for adding huge amounts of content to it everyday!
  
  I make a decent amount of money on autopilot on two websites I own. One is a a growing site with user submitted content and the other one is a software site that has a large customer base of people who pay monthly fees to use the software.In both cases I spent tons of time and money. In the case of the content site I had to do lots of promotion so that people knew about my site and could start submitting content. For the software I sell it took me lots of time and money to develop it (and I still pay a part time developer to make updates and handle support).
  
  Autopilot itself is not the myth. What is the myth is that creating an autopilot site is easy or doesn't take a huge amount of work to build it up.
  
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  JohnMcCabe 12 years ago
  
  Here are a couple of mine...
  
  > Identical content appearing on more than one site is "duplicate content" and will call down the wrath of the Google gods. :rolleyes:
  
  > That "autopilot" means set it and forget it. All a mechanical or electromechanical autopilot does is maintain a set course heading or set of headings. It does not change course in response to changes in the environment. Autopilots can and do fail.
  
  Anyone that thinks that you can ignore everything after turning on the autopilot should ask Payne Stewart. Oh, wait a minute...
  
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WebPen 12 years ago

How about the myth that anyone can do IM?

It takes a LOT more self discipline and focus than most people have.
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- Net66 12 years ago
  
  Originally Posted by Justin Stowe
  
  How about the myth that anyone can do IM?
  
  It takes a LOT more self discipline and focus than most people have.
  
  I'll second that! Funny how people tell me I'm 'lucky' but they have this idea I do very little and make money. The truth is I have never worked harder than I do now, the big difference is that there is no ceiling on my earnings and I'm not working for anyone else.
  
  But disipline and focus are key and its a shame people wander into IM thinking its easy because of the myths out there.
  
  Andy
  
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Lilach 12 years ago

So many - where to start

Get rich quick - doesn't exist unless you win the lottery!

Only work 4 hours a week - I don't know any businessman (successful) who works only 4 hours a week!

No technical know how needed - Wordpress is relatively straight forward but I know many newbies who can feel overwhelmed with it all

Even a newbie could do it - hmmm why do newbies continue to buy products then?

Plus of course all of the above!

Internet marketing has (apparently) a 97% failure rate.... wonder if it has anything to do with these myths...!!
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BloggingPro 12 years ago

A sub-niche of internet marketing, but this SEO myth really grinds my gears.

The Google Sandbox, for all intents and purposes, DOES NOT exist. Period. But... NO buts!

You even see it in sales pages these days, and honestly, if someone is telling you to buy their products/service to avoid the "Google Sandbox" they obviously don't have a clue about SEO... so run the other way!

Now... let me tell you how I really feel about it! lol.
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Willie Murray 12 years ago

Two clicks and you'll be Rich beyond your wildest dreams ! yeah right....
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Mohammed Hammad2 12 years ago

If you bought this software, you will make $100,000 per month and also while Dating Paris Hilton, then on the other side, you will still find an upsell that is supposed going to make anything else more than $100,000 and dating Paris Hilton!

I am okay with leaving the $100,000 but Paris! C'mon man!
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Rach72

12 years ago

"The money is in the list" and a thumbs up for your "Content is King"

Yes you do need good content, but there are hundreds of thousands of amazing quality, empathetic sites getting a massive 0 visitors a day.

Internet marketing by definition means that you have to be able to advertise the content/product/course you are promoting effectively so that they even get to your site. Once they get there then you can hook them with your content, but before then you have to connect with them some other way - either by your adverts, forum participation or other means.

These days online you have to actually connect with people and gain their trust, much in the same way that regular marketers do

Oh and one more....

"This course is all you need"
(of course it is) :rolleyes:

Rach

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BloggingPro

12 years ago

Originally Posted by Rach72

"The money is in the list" and....
Rach

I disagree with this. This is not a myth. Money is definitely in the list and I am living proof of that. It really does work, especially if your value relationships between yourself and customers.

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Rach72

12 years ago

Originally Posted by BloggingPro

I disagree with this. This is not a myth. Money is definitely in the list and I am living proof of that. It really does work, especially if your value relationships between yourself and customers.

Exactly - the money is not in the list itself, but in the relationship you have with your list

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BloggingPro

12 years ago

Originally Posted by Rach72

Exactly - the money is not in the list itself, but in the relationship you have with your list

Ok, but how are you supposed to build your relationship with said customers without your list? It's a platform for you to do this very thing, and thus is not a myth in my opinion.

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Kelly Verge

12 years ago

Originally Posted by BloggingPro

Ok, but how are you supposed to build your relationship with said customers without your list? It's a platform for you to do this very thing, and thus is not a myth in my opinion.

The funny thing is that a good, responsive list actually is pretty close to a push-button money machine. The truth is, however, that it takes work to get to that point.

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Rach72

12 years ago

Originally Posted by BloggingPro

Ok, but how are you supposed to build your relationship with said customers without your list? It's a platform for you to do this very thing, and thus is not a myth in my opinion.

I am a member of plenty of lists, but there are very few people that I would even consider buying from simply because I trust their judgement and experience.

It doesn't matter how many people you have on your list, if people aren't buying from you then there is no money in it

Rach

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BloggingPro

12 years ago

Originally Posted by Rach72

Rach

Then in my opinion the list segregation isn't being done properly here. If your not a buyer then you shouldn't be on the buyers list, rather, you should be on a list where building the relationship is paramount. At that point the list owner should be trying to gain your trust by providing great content that is relative to the reason you signed up in the first place.

Many don't do this and would rather blast out an email to as many members as possible, instead of building a relationship and converting a non-buyer into a buyer.

Again, list building is just a platform to build a relationship. When we say money is in the list, I don't think anybody means build a list and money comes pouring out. Rather, the relationship business is lucrative and list building is just ONE way to get there.

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Rach72

12 years ago

Originally Posted by BloggingPro

Then in my opinion the list segregation isn't being done properly here. If your not a buyer then you shouldn't be on the buyers list, rather, you should be on a list where building the relationship is paramount. At that point the list owner should be trying to gain your trust by providing great content that is relative to the reason you signed up in the first place.

Many don't do this and would rather blast out an email to as many members as possible, instead of building a relationship and converting a non-buyer into a buyer.

Again, list building is just a platform to build a relationship. When we say money is in the list, I don't think anybody means build a list and money comes pouring out. Rather, the relationship business is lucrative and list building is just ONE way to get there.

My point exactly, that's why the money is no longer 'in the list', but in your relationship with your list

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Joe Mobley 12 years ago

Content is King. - Not if you're building niche websites! Good, Great, or Excellent content is probably 4th in line of importance. And may be lower than that.

Joe Mobley
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Chris The Traffic Blogger 12 years ago

You need to be both good at befriending other marketers and studying the psychology of your buyers.

Know how they tick and provide them with solutions that they'll go nuts over.
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akki313 12 years ago

"Affiliate Marketing is better than Adsense"

I have seen many people around yelling the use of affiliate marketing over adsense turns out to be better always. This is not true at all. Affiliate marketing holds good only for product website and target only "buyer keywords" which are indeed limited. While adsense target everything from buyer keyword to an informative keyword.

With the proper keyword research you can really bank thousands of dollars per month in your adsense account without much of that hard work.
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John Romaine 12 years ago

1. info's and .biz domains wont rank
2. If you get too many backlinks quickly, you will be penalised
3. Hyphenated domains wont rank
4. Backlinks from high "page rank" websites :rolleyes: (its called PAGE RANK, not WEBSITE RANK)

....I'm sure there's quite a few more.
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Alex Kage 12 years ago

How about:"make 1 million dollars while you enjoy your coffee break"?
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