How do you determine the value of information?
For instance, if you had a product that told someone a method on how to make some money (yeah everyone does that I know ), and had a subscription component to give them more resources on a regular basis....
What determines the value? I know that it's partly based on what the market is willing to pay for the product but beyond that? I dunno...
In my particular case, I've got a method that has been earning 10-20x ROI.
As I refine it I expect that amount to increase.
Part of my fear in marketing it is that it would be simple for someone to get the product and share the method and/or share the resources.
Anyhow, thoughts on this would be appreciated.
G-Man
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