Go Back   WarriorForum - Internet Marketing Forums > The Warrior Forum > Main Internet Marketing Discussion Forum
Register Blogs FAQ Social Groups CalendarHelp Desk

Reply
 
Share
LinkBack Thread Tools
Old 11-07-2011, 01:45 PM   #1
Warrior Member
 
Join Date: Dec 2010
Posts: 14
Thanks: 4
Thanked 5 Times in 3 Posts
Default What Does "Gravity" Mean on ClickBank?

OK I searched here and on Clickbank but cannot find an explanation of what gravity means. I see it used occasionally here but no real definition. Folks are saying you should see a high gravity rating for a good affiliate program. I am sure they are correct but what the heck is gravity?

Thanks in advance. Although if I get a dozen different definitions I may be more confused
hawkiye is offline   Reply With Quote
Old 11-07-2011, 01:47 PM   #2
iva
I will succeed
War Room Member
 
iva's Avatar
 
Join Date: Oct 2010
Location: Toronto
Posts: 263
Thanks: 140
Thanked 83 Times in 48 Posts
Default Re: What Does "Gravity" Mean on ClickBank?

Check some posts by Alexa Smith on this forum. You'll learn a lot about Clickbank in general and gravity in particular.

Send me a PM if you have any questions.

"Ask simple questions to get simple answers"
iva is offline   Reply With Quote
Old 11-07-2011, 01:47 PM   #3
MarketingInUnderwear.com
Registered Member
War Room Member
 
Mark Hess's Avatar
 
Join Date: Jan 2009
Location: Pennsylvania
Posts: 1,624
Thanks: 1,521
Thanked 2,520 Times in 573 Posts
Social Networking View Member's Twitter Profile  View Member's YouTube Profile
Contact Info
Default Re: What Does "Gravity" Mean on ClickBank?

Quote:
Originally Posted by hawkiye View Post
OK I searched here and on Clickbank but cannot find an explanation of what gravity means. I see it used occasionally here but no real definition. Folks are saying you should see a high gravity rating for a good affiliate program. I am sure they are correct but what the heck is gravity?

Thanks in advance. Although if I get a dozen different definitions I may be more confused
Read this post by Alexa Smith: Clickbank Gravity

You may also want to watch this video: http://youtu.be/zvqCB5rr6uo

Mark Hess is offline   Reply With Quote
Old 11-07-2011, 01:54 PM   #4
Active Warrior
War Room Member
 
steven sanderson's Avatar
 
Join Date: May 2011
Location: United Kingdom
Posts: 215
Thanks: 48
Thanked 94 Times in 40 Posts
Social Networking View Member's FaceBook Profile  View Member's YouTube Profile
Default Re: What Does "Gravity" Mean on ClickBank?

Hi Hawkiye,

Basically the higher the gravity the more people are making sales with that product, this proves 2 things to you, 1 it is a salable product as people are making sales with that product, and 2 you have competition simply because people are selling this product out there. I should not worry to much about the competition as there are many ways to skin a cat, and just because people are selling that product does not mean they are selling it well !!.

It is also worth remembering that there are new products out there that may have a zero gravity but they may be fantastic products that are new and have not yet been discovered !! so do not discount zero gravity ok as you may find a jem out there.

I hope this helps,

All the best,
Steven.

[RAVE REVIEWS] WSO - THIS MAY JUST BE THE BEST INVESTMENT YOU EVER MAKE !!
[SIGPIC][/SIGPIC]
DON'T BELIEVE ME, CLICK THE LINK AND SEE FOR YOURSELF http://www.warriorplus.com/wso/view/40365
steven sanderson is offline   Reply With Quote
Old 11-07-2011, 01:59 PM   #5
HyperActive Warrior
War Room Member
 
Lena's Avatar
 
Join Date: Sep 2011
Posts: 138
Thanks: 12
Thanked 47 Times in 40 Posts
Contact Info
Default Re: What Does "Gravity" Mean on ClickBank?

That means more people promoting that specific product and making money with it.

Hope it helps

Lena is offline   Reply With Quote
Old 11-07-2011, 02:05 PM   #6
Dedicated Kindle author
War Room Member
 
AnniePot's Avatar
 
Join Date: Jan 2009
Location: Sometimes here, sometimes there
Posts: 2,246
Thanks: 2,862
Thanked 1,422 Times in 803 Posts
Contact Info
Send a message via Yahoo to AnniePot
Default Re: What Does "Gravity" Mean on ClickBank?

Quote:
Originally Posted by Lexi76 View Post
That means more people promoting that specific product and making money with it.

Hope it helps
Not exactly...

This figure is very often contrived by the vendor and doesn’t necessarily mean people are selling lots of the product. Gravity simply reflects the number of affiliates who have sold at least one copy during the preceding eight weeks, not the number of sales made. Unrealistically high gravity is nearly always associated with IM niches. Why? Because many people in IM are using their own affiliate links to purchase the product for themselves.


AnniePot is offline   Reply With Quote
Old 11-07-2011, 02:06 PM   #7
Wordsmith and shoechick
War Room Member
 
Alexa Smith's Avatar
 
Join Date: Sep 2008
Posts: 23,421
Thanks: 15,084
Thanked 20,138 Times in 10,053 Posts
Default Re: What Does "Gravity" Mean on ClickBank?

Gravity is hugely misunderstood.

It seems to me that the three "key concepts" to grasp (about which many become confused) are ...

(i) There's no correlation between gravity and numbers of sales;

(ii) There's no correlation between gravity and conversion rates;

(iii) Contrary to widespread belief, a high gravity is actually not evidence that a product's necessarily selling well.

This brief, recent thread contains a fairly full and frank exchange of views.

But if even that's too much to read, there's always this post kindly referenced by Mark, above.

Quote:
Originally Posted by Lexi76 View Post
That means more people promoting that specific product and making money with it.
With apologies, Lexi, I'm afraid it just doesn't necessarily mean that.

Contrary to what many people imagine, ClickBank products can actually have quite high gravities without a single affiliate promoting them. The thread linked to above explains how/why this can happen (and it really does sometimes happen: it isn't just some abstruse, theoretical point!).

Lexy ... writes stuff that snaps, crackles and pops, including sometimes articles about how to write articles. And paints stuff that spills, dapples and slops, which Piet Mondrian was never expecting at all.


Alexa Smith is offline   Reply With Quote
Old 11-07-2011, 02:11 PM   #8
...
War Room Member
 
Richard Van's Avatar
 
Join Date: Aug 2010
Location: London
Posts: 3,830
Thanks: 3,179
Thanked 2,776 Times in 1,540 Posts
Default Re: What Does "Gravity" Mean on ClickBank?

When I listen to Alexa explain gravity, my brain feels a bit small.

However, if you follow that advice and don't try and understand the absolute nuts and bolts of it, you can find some very profitable and much easier to sell products.

Richard Van is offline   Reply With Quote
Old 11-07-2011, 02:19 PM   #9
Wordsmith and shoechick
War Room Member
 
Alexa Smith's Avatar
 
Join Date: Sep 2008
Posts: 23,421
Thanks: 15,084
Thanked 20,138 Times in 10,053 Posts
Default Re: What Does "Gravity" Mean on ClickBank?

Well ... it's a bloody silly statistic, isn't it, this "gravity"?!

Much though I love ClickBank and make my living through their benificence and indeed existence, they really could do with replacing "gravity" with something that people can actually make sense of, without it all being quite so counterintuitive.

I do fully appreciate their reasons for not being able/willing to publish conversion-rates and/or sales numbers. The parameters they do publish aren't a substitute for those things at all, and don't purport to be, either (except perhaps that "sales numbers" do affect "popularity") ... but people will (perhaps understandably?) try to take them that way.

Sir Isaac Newton never had this problem with "gravity" ...

Lexy ... writes stuff that snaps, crackles and pops, including sometimes articles about how to write articles. And paints stuff that spills, dapples and slops, which Piet Mondrian was never expecting at all.


Alexa Smith is offline   Reply With Quote
Old 11-07-2011, 02:26 PM   #10
...
War Room Member
 
Richard Van's Avatar
 
Join Date: Aug 2010
Location: London
Posts: 3,830
Thanks: 3,179
Thanked 2,776 Times in 1,540 Posts
Default Re: What Does "Gravity" Mean on ClickBank?

Quote:
Originally Posted by Alexa Smith View Post

Sir Isaac Newton never had this problem with "gravity" ...
Well feel proud of yourself Alexa. Newton was the only one that got it then and all these years later in the latter parts of 2011, you are the only one I know that can explain this new "virtual" gravity thingy now...and I'm still struggling with it.

Richard Van is offline   Reply With Quote
Old 11-07-2011, 02:26 PM   #11
Dare To Be Different
War Room Member
 
ExRat's Avatar
 
Join Date: Nov 2005
Location: U.K.
Posts: 9,148
Thanks: 1,574
Thanked 3,124 Times in 1,201 Posts
Default Re: What Does "Gravity" Mean on ClickBank?

Hi Alexa,

Quote:
Originally Posted by Alexa Smith View Post
Much though I love ClickBank and make my living through their benificence and indeed existence,
It's usually only Paul Myers that makes me need to look up words in order to understand him....

Help!

benificence



Roger Davis

ExRat is offline   Reply With Quote
Old 11-07-2011, 02:28 PM   #12
...
War Room Member
 
Richard Van's Avatar
 
Join Date: Aug 2010
Location: London
Posts: 3,830
Thanks: 3,179
Thanked 2,776 Times in 1,540 Posts
Default Re: What Does "Gravity" Mean on ClickBank?

Quote:
Originally Posted by ExRat View Post
Hi Alexa,



It's usually only Paul Myers that makes me need to look up words in order to understand him....

Help!

benificence
Fair play Roger.

Admitting my flaws on CB, I couldn't possibly admit I had to look that up too.

Isn't it beneficence?

Richard Van is offline   Reply With Quote
Old 11-07-2011, 02:32 PM   #13
Wordsmith and shoechick
War Room Member
 
Alexa Smith's Avatar
 
Join Date: Sep 2008
Posts: 23,421
Thanks: 15,084
Thanked 20,138 Times in 10,053 Posts
Default Re: What Does "Gravity" Mean on ClickBank?

Quote:
Originally Posted by ExRat View Post
It's usually only Paul Myers that makes me need to look up words in order to understand him....
Help!

benificence
Sorry, Roger ... typo, there: I meant to say "beneficence".

Meaning "generosity", but I thought "beneficence" resonated better with "existence" than "generosity" would have done.

Lexy ... writes stuff that snaps, crackles and pops, including sometimes articles about how to write articles. And paints stuff that spills, dapples and slops, which Piet Mondrian was never expecting at all.


Alexa Smith is offline   Reply With Quote
Old 11-07-2011, 03:08 PM   #14
Warrior Member
 
Join Date: Dec 2010
Posts: 14
Thanks: 4
Thanked 5 Times in 3 Posts
Default Re: What Does "Gravity" Mean on ClickBank?

Thanks for all the good responses. Especially Alexa and those who referred me to you. So it seems safe to say if the gravity is high it is popular among IMers but that does not necessarily translates to higher sales or easier conversions etc?

Lets face it Clickbank has some products that are shall we say have less integrity if not outright bogus that sell a lot in the beginning but peter out because of it and ultimately hurt the marketplace in the long run. I don't want to market products like that because first I have been burned myself like most and second I want repeat customers for other products down the road. So I was wondering how important this the gravity thing is and I am glad to hear it may not be as important as seems to be implied.

Anything I else am missing?
hawkiye is offline   Reply With Quote
Old 11-07-2011, 03:12 PM   #15
Web Promoter and Marketer
 
HACCP76's Avatar
 
Join Date: Jul 2011
Location: London
Posts: 13
Thanks: 0
Thanked 1 Time in 1 Post
Social Networking View Member's FaceBook Profile  View Member's Twitter Profile 
Default Re: What Does "Gravity" Mean on ClickBank?

Blimey, a few good points on here. Totally agree with the 'Gravity Myth'. it is something to do with the amount of sales an affiliate or affiliates make in a certain period of time. But saying that I have seen some sky high gravity on a couple of products and really thought twice about this and realized they have got to be fixed or adjusted to encourage affiliates to go for those products.

Training Tools with Ewen Chia and Darren Langdon - http://yourpassioncometrue.ftsites.com/
HACCP76 is offline   Reply With Quote
Old 11-07-2011, 03:34 PM   #16
Wordsmith and shoechick
War Room Member
 
Alexa Smith's Avatar
 
Join Date: Sep 2008
Posts: 23,421
Thanks: 15,084
Thanked 20,138 Times in 10,053 Posts
Default Re: What Does "Gravity" Mean on ClickBank?

Quote:
Originally Posted by hawkiye View Post
Thanks for all the good responses. Especially Alexa and those who referred me to you. So it seems safe to say if the gravity is high it is popular among IMers but that does not necessarily translates to higher sales or easier conversions etc?
Yes; this all seems to be fair comment.

Quote:
Originally Posted by hawkiye View Post
Lets face it Clickbank has some products that are shall we say have less integrity if not outright bogus that sell a lot in the beginning but peter out because of it and ultimately hurt the marketplace in the long run. I don't want to market products like that because first I have been burned myself like most and second I want repeat customers for other products down the road.
Yes, I agree with all that, certainly.

For myself, I have various additional reasons for not touching the "IM advice" (with only a couple of exceptions) and "Make Money Online" products on ClickBank. One of which is that in the case of any product some of whose potential customers are themselves already ClickBank affiliates, one has to ask oneself why they might buy the product through one's hoplink instead of simply buying it through their own. Generating the customer is one thing: being paid the commission on the resulting potential sale is another matter altogether.

Quote:
Originally Posted by hawkiye View Post
So I was wondering how important this the gravity thing is and I am glad to hear it may not be as important as seems to be implied.

Anything I else am missing?
I don't think so, really.

I admit (here, as elewhere) that I really do find high gravities offputting, as a potential affiliate, because it seems to me that there are various different possible reasons for them, none of them good at all from my perspective.

I've also consistently done very much better, myself, with products with far lower gravities.

And some of the vendors whose products I currently promote tell me that they sell far more copies, and with far higher overall conversion-rates, of their very low-gravity products than they do of their high-gravity ones. I don't claim that my (partly vicarious) experience of this is necessarily entirely representative, but I do find it very easy to envisage all sorts of reasons for it being so, and it instinctively makes complete sense to me.

Lexy ... writes stuff that snaps, crackles and pops, including sometimes articles about how to write articles. And paints stuff that spills, dapples and slops, which Piet Mondrian was never expecting at all.


Alexa Smith is offline   Reply With Quote
Old 11-07-2011, 03:49 PM   #17
Alliance Queen
War Room Member
 
Britt Malka's Avatar
 
Join Date: Dec 2005
Location: Haifa, Israel
Posts: 528
Blog Entries: 10
Thanks: 329
Thanked 298 Times in 150 Posts
Social Networking View Member's FaceBook Profile  View Member's Twitter Profile 
Default Re: What Does "Gravity" Mean on ClickBank?

I sell some IM related ClickBank products. Not a lot, but several per month.

The refunds on those products are almost non-existent. I had two Danes that bought a product three-four years ago, praised it in public, and then asked for a refund. And I've had one guy purchasing the same product twice.

This is not sheer luck. I only recommend products that I know are great and keep their promises.

That being said, there are probably more money to be made from ClickBank products outside of the IM niche. I just happen to love that niche. I'm passionate about it, and I do like to help people finding the products that have made a great difference for myself.

It's not all about money

It's good that you bring all that up about gravity. I also believed the "experts" when they told me to go for high gravity.

A few years ago, I created a review site and used 10 bestsellers from a popular niche on CB.

To my huge surprise, my personal bestseller had the lowest gravity of all the products, I've picked.

Coincidence? I don't think so.

*** Casual Holiday Blogging ***
How to Cash In On the Holidays

>>> Click here to get immediate access <<<

Britt Malka is offline   Reply With Quote
Reply

  WarriorForum - Internet Marketing Forums > The Warrior Forum > Main Internet Marketing Discussion Forum

Bookmarks

Tags
clickbank, gravity

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -6. The time now is 06:41 PM.