What Does "Gravity" Mean on ClickBank?

by 16 comments
OK I searched here and on Clickbank but cannot find an explanation of what gravity means. I see it used occasionally here but no real definition. Folks are saying you should see a high gravity rating for a good affiliate program. I am sure they are correct but what the heck is gravity?

Thanks in advance. Although if I get a dozen different definitions I may be more confused
#internet marketing #clickbank #gravity
  • Profile picture of the author iva
    Check some posts by Alexa Smith on this forum. You'll learn a lot about Clickbank in general and gravity in particular.
  • Profile picture of the author Mark Hess
    Originally Posted by hawkiye View Post

    OK I searched here and on Clickbank but cannot find an explanation of what gravity means. I see it used occasionally here but no real definition. Folks are saying you should see a high gravity rating for a good affiliate program. I am sure they are correct but what the heck is gravity?

    Thanks in advance. Although if I get a dozen different definitions I may be more confused
    Read this post by Alexa Smith: http://www.warriorforum.com/main-int...ml#post3833269

    You may also want to watch this video: http://youtu.be/zvqCB5rr6uo
  • Profile picture of the author steven sanderson
    Hi Hawkiye,

    Basically the higher the gravity the more people are making sales with that product, this proves 2 things to you, 1 it is a salable product as people are making sales with that product, and 2 you have competition simply because people are selling this product out there. I should not worry to much about the competition as there are many ways to skin a cat, and just because people are selling that product does not mean they are selling it well !!.

    It is also worth remembering that there are new products out there that may have a zero gravity but they may be fantastic products that are new and have not yet been discovered !! so do not discount zero gravity ok as you may find a jem out there.

    I hope this helps,

    All the best,
    Steven.
    • Profile picture of the author Lena
      That means more people promoting that specific product and making money with it.

      Hope it helps
    • Profile picture of the author Alexa Smith
      Gravity is hugely misunderstood.

      It seems to me that the three "key concepts" to grasp (about which many become confused) are ...

      (i) There's no correlation between gravity and numbers of sales;

      (ii) There's no correlation between gravity and conversion rates;

      (iii) Contrary to widespread belief, a high gravity is actually not evidence that a product's necessarily selling well.

      This brief, recent thread contains a fairly full and frank exchange of views.

      But if even that's too much to read, there's always this post kindly referenced by Mark, above.

      Originally Posted by Lexi76 View Post

      That means more people promoting that specific product and making money with it.
      With apologies, Lexi, I'm afraid it just doesn't necessarily mean that.

      Contrary to what many people imagine, ClickBank products can actually have quite high gravities without a single affiliate promoting them. The thread linked to above explains how/why this can happen (and it really does sometimes happen: it isn't just some abstruse, theoretical point!).
  • Profile picture of the author HACCP76
    Blimey, a few good points on here. Totally agree with the 'Gravity Myth'. it is something to do with the amount of sales an affiliate or affiliates make in a certain period of time. But saying that I have seen some sky high gravity on a couple of products and really thought twice about this and realized they have got to be fixed or adjusted to encourage affiliates to go for those products.
  • Profile picture of the author Britt Malka
    I sell some IM related ClickBank products. Not a lot, but several per month.

    The refunds on those products are almost non-existent. I had two Danes that bought a product three-four years ago, praised it in public, and then asked for a refund. And I've had one guy purchasing the same product twice.

    This is not sheer luck. I only recommend products that I know are great and keep their promises.

    That being said, there are probably more money to be made from ClickBank products outside of the IM niche. I just happen to love that niche. I'm passionate about it, and I do like to help people finding the products that have made a great difference for myself.

    It's not all about money

    It's good that you bring all that up about gravity. I also believed the "experts" when they told me to go for high gravity.

    A few years ago, I created a review site and used 10 bestsellers from a popular niche on CB.

    To my huge surprise, my personal bestseller had the lowest gravity of all the products, I've picked.

    Coincidence? I don't think so.

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